The Hangover Part III Audience in United States

The Hangover Part III logo

The Hangover Part III has an estimated audience of 656,213 people in United States. 54.8% are female, 45.2% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hawes, Dog breed, Hooked on Phonics, Horeca.

The average The Hangover Part III fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hawes, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Hangover Part III audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of The Hangover Part III fans

Demographic split for The Hangover Part III audience in United States
MetricValue
Female54.8%
Male45.2%
Average age46.1
Estimated audience size656,213

Audience persona

The typical The Hangover Part III fan in United States is balanced, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Hangover Part III in United States
RegionReachAffinity
California84,5571.17×
Texas65,7981.17×
Florida40,4890.91×
New York34,5330.94×
Illinois22,7691.04×
Pennsylvania21,3740.97×
Ohio20,0480.99×
North Carolina17,7570.9×
Georgia17,7340.88×
Michigan17,1381×
New Jersey15,6520.94×
Arizona14,4161.08×
Virginia13,2990.83×
Tennessee12,5650.95×
Indiana12,0561.01×
Washington11,7380.89×
Colorado11,4881.11×
Massachusetts11,2660.87×
Missouri10,6641.01×
Wisconsin10,2081.03×
Nevada9,5731.51×
South Carolina9,3480.95×
Maryland9,0280.8×
Minnesota9,0120.96×
Kentucky8,7681.07×
Oklahoma8,3571.15×
Louisiana8,3090.98×
Alabama7,5200.82×
Oregon7,0810.94×
Utah6,2071.06×
Connecticut6,1100.93×
Iowa6,0661.12×
Kansas5,9931.16×
Arkansas5,3170.98×
Mississippi5,1200.95×
New Mexico4,3861.33×
Nebraska3,7851.15×
Idaho3,5511.08×
West Virginia3,0601×
Hawaii2,7520.98×
Montana2,3511.29×
New Hampshire2,2170.86×
Maine1,8930.81×
South Dakota1,8201.2×
Rhode Island1,7900.86×
North Dakota1,6821.25×
Delaware1,4680.81×
Washington, District of Columbia1,4520.74×
Alaska1,0930.78×
Wyoming1,0401.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hangover Part III audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hawes89.38×Travel & Leisure
Dog breed1.6×Pets & Animals
Hooked on Phonics14.24×Kids & Family
Horeca20×Travel & Leisure
Elsword20×Games
Johns Hopkins School of Nursing13.71×Business & Career
Brown County, Wisconsin13.13×Travel & Leisure
Alaska1.6×Travel & Leisure
Got Talent España27.14×Movies & TV
Ettore Sottsass45.41×Arts & Culture
Google Photos2.19×Technology & Electronics
KLIX (AM)18.73×Music & Radio
headspace7.2×Health
Knauf Insulation20×Business & Career
Khādī7.97×Home & Garden
Home staging3.41×Home & Garden
Gofobo16.61×Movies & TV
3D printing1.57×Technology & Electronics
Gloria5.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hangover Part III audience
TraitClusterScore
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.27
Risk AppetiteTHRILL1.21
Social Media UsageJOY1.11
Sports ActivityPOWER1.07
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for The Hangover Part III
CountryShare
United States46.3%
France11.1%
Germany10.6%

See The Hangover Part III audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does The Hangover Part III have in United States?

The Hangover Part III has an estimated audience of 656,213 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hangover Part III fans?

54.8% of The Hangover Part III fans are female, 45.2% are male, with an average age of 46.1 years.

Which brands do The Hangover Part III fans like most?

The Hangover Part III fans show strongest brand affinity for Keene, New Hampshire (675×), Hawes (89.38×), and Dog breed (1.6×) over the country average.

Where do The Hangover Part III fans live in United States?

The Hangover Part III fans in United States are most concentrated in California (reach 84,557), Texas (reach 65,798), and Florida (reach 40,489). These three regions account for the largest share of the active audience.

What other brands do The Hangover Part III fans also like?

Beyond The Hangover Part III itself, the audience over-indexes on Hawes (89.38×), Dog breed (1.6×), Hooked on Phonics (14.24×), and Horeca (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hangover Part III. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.