Khādī Audience in United States
Khādī has an estimated audience of 622,126 people in United States. 72.1% are female, 27.9% are male, average age 30.7. Top brand affinities: Combat sport, Litter box, Buying a House, Racing, edureka.
Top brand affinities include Combat sport, Litter box, Buying a House, with strongest over-indexing on Combat sport (2.56× the country average). Demographically, the Khādī audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: Home & Garden · Type: Topic
Demographics of Khādī fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 30.7 |
| Estimated audience size | 622,126 |
Audience persona
The typical Khādī fan in United States is more female, around 30.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.56× | Sports |
| Litter box | 1.96× | Pets & Animals |
| Buying a House | 5.96× | Home & Garden |
| Racing | 2.24× | Cars & Mobility |
| edureka | 28.03× | Business & Career |
| Ural Mountains | 7.63× | Travel & Leisure |
| Mortgage insurance | 2.36× | Business & Career |
| Overtone | 5.01× | Beauty & Wellness |
| Commercial mortgage | 3.28× | Business & Career |
| Arnold Palmer | 2.9× | Sports |
| IS (Infinite Stratos) | 1.65× | Literature |
| Brittney Griner | 3.17× | Sports |
| Certified diabetes educator | 5.23× | Business & Career |
| Empire Records | 3.87× | Movies & TV |
| nbc chicago | 1.98× | Movies & TV |
| Chili con carne | 2.82× | Food & Beverages |
| Tezz | 2.33× | Movies & TV |
| Roger Federer | 2.13× | Sports |
| Tierra Cali | 2.38× | Travel & Leisure |
| Consequence (rapper) | 1.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.4 |
| Extroversion | THRILL | 1.4 |
| Indulgence | JOY | 1.37 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Social Media Usage | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Pakistan | 35.1% |
| United States | 24.5% |
| India | 23.5% |
See Khādī audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Khādī. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.