Brown County, Wisconsin Audience in United States

Brown County, Wisconsin logo

Brown County, Wisconsin has an estimated audience of 426,668 people in United States. 61.2% are female, 38.8% are male, average age 43.6. Top regions: Indiana, Wisconsin, Texas. Top brand affinities: Who Wants to Be a Millionaire?, Meals on Wheels, JDM Cars, Redemption (theology), Elsword.

The average Brown County, Wisconsin fan in United States is 43.6 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Wisconsin, Texas. Top brand affinities include Who Wants to Be a Millionaire?, Meals on Wheels, JDM Cars, with strongest over-indexing on Who Wants to Be a Millionaire? (17.12× the country average). Demographically, the Brown County, Wisconsin audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Brown County, Wisconsin fans

Demographic split for Brown County, Wisconsin audience in United States
MetricValue
Female61.2%
Male38.8%
Average age43.6
Estimated audience size426,668

Audience persona

The typical Brown County, Wisconsin fan in United States is more female, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Brown County, Wisconsin in United States
RegionReachAffinity
Indiana95,62812.27×
Wisconsin84,67213.19×
Texas22,0110.6×
Ohio20,5441.56×
Illinois13,4250.94×
Minnesota12,6242.07×
Kentucky12,4132.32×
Florida6,8460.24×
California6,7900.14×
Michigan6,2640.56×
North Carolina3,9420.31×
South Dakota3,9403.99×
New York3,7160.16×
Tennessee3,3420.39×
Pennsylvania3,2510.23×
Georgia3,2320.25×
Kansas3,0770.92×
Missouri2,8120.41×
Virginia2,6640.26×
Arizona2,5810.3×
Washington2,2370.26×
Iowa2,2230.63×
Colorado2,2160.33×
South Carolina1,8280.28×
Oregon1,7040.35×
Alabama1,6590.28×
Nebraska1,5050.7×
Oklahoma1,4330.3×
New Jersey1,4110.13×
Massachusetts1,2560.15×
Arkansas1,0600.3×
Maryland1,0410.14×
Louisiana1,0380.19×
Utah9710.25×
Nevada9220.22×
Mississippi8630.25×
Idaho8320.39×
West Virginia6910.35×
Connecticut6250.15×
New Mexico6220.29×
Montana5830.49×
North Dakota5780.66×
Maine5330.35×
New Hampshire4830.29×
Washington, District of Columbia3450.27×
Wyoming3390.54×
Alaska3350.37×
Hawaii3330.18×
Rhode Island3000.22×
Vermont2950.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown County, Wisconsin audience
BrandAffinityCategory
Who Wants to Be a Millionaire?17.12×Movies & TV
Meals on Wheels10.33×Food & Beverages
JDM Cars11.17×Cars & Mobility
Redemption (theology)10.96×Politics & Society
Elsword17.12×Games
Israel1.67×Travel & Leisure
Mad About You9.08×Movies & TV
Stamp collecting2.96×Home & Garden
Governor of Michigan4.56×Politics & Society
Goop3.13×Internet & Social Media
Fairy godmother4×Literature
Wok3.28×Food & Beverages
Hipster4.61×Politics & Society
Hibachi3.7×Food & Beverages
Google Home3.02×Technology & Electronics
headspace4.16×Health
Cherish (group)4.85×Music & Radio
Urban horticulture1.6×Home & Garden
Grinch1.77×Movies & TV
Vocal harmony1.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown County, Wisconsin audience
TraitClusterScore
Urban LifestyleOPEN1.33
Community OrientationOPEN1.21
Family OrientationCONSERVATISM1.18
ExtroversionTHRILL1.15
Risk AppetiteTHRILL1.13
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Brown County, Wisconsin
CountryShare
United States99.5%
Germany0.4%
Italy0.1%

See Brown County, Wisconsin audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Brown County, Wisconsin have in United States?

Brown County, Wisconsin has an estimated audience of 426,668 people in United States, concentrated in Indiana and Wisconsin.

What is the gender split and age of Brown County, Wisconsin fans?

61.2% of Brown County, Wisconsin fans are female, 38.8% are male, with an average age of 43.6 years.

Which brands do Brown County, Wisconsin fans like most?

Brown County, Wisconsin fans show strongest brand affinity for Who Wants to Be a Millionaire? (17.12×), Meals on Wheels (10.33×), and JDM Cars (11.17×) over the country average.

Where do Brown County, Wisconsin fans live in United States?

Brown County, Wisconsin fans in United States are most concentrated in Indiana (reach 95,628), Wisconsin (reach 84,672), and Texas (reach 22,011). These three regions account for the largest share of the active audience.

What other brands do Brown County, Wisconsin fans also like?

Beyond Brown County, Wisconsin itself, the audience over-indexes on Meals on Wheels (10.33×), JDM Cars (11.17×), Redemption (theology) (10.96×), and Elsword (17.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown County, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.