A data profile of the people who buy, follow and care about The Monkees in United States — modelled from more than twelve digital signal sources. The Monkees has an estimated audience of 761,122 people in United States.
The average The Monkees fan in United States is 49.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Beach Boys, Joe Cocker, Neil Diamond, with strongest over-indexing on The Beach Boys (27.93× the country average).
Demographically, the The Monkees audience skews balanced with an average age of 49.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Monkees fan in United States is balanced, around 49.6 years old, with strong Patriotism tendencies and a notable affinity for The Beach Boys.
The key figures that characterise the The Monkees profile in United States.
45.3% are female, 54.7% are male, average age 49.6.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 49.6 |
| Estimated audience size | 761,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 7% | |
| 30-39 | 9% | |
| 40-49 | 20% | |
| 50+ | 56% |
of the worldwide The Monkees audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.6% |
| United Kingdom | 21.6% |
| Australia | 5.1% |
Where the The Monkees audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~5K | 1.55× | |
| 02 | Maine | ~4K | 1.34× | |
| 03 | Wisconsin | ~20K | 1.31× | |
| 04 | Pennsylvania | ~30K | 1.23× | |
| 05 | Michigan | ~30K | 1.22× | |
| 06 | Kentucky | ~10K | 1.19× | |
| 07 | Ohio | ~30K | 1.18× | |
| 08 | Rhode Island | ~3K | 1.16× | |
| 09 | Oklahoma | ~10K | 1.15× | |
| 10 | Indiana | ~20K | 1.13× | |
| 11 | Massachusetts | ~20K | 1.11× | |
| 12 | Missouri | ~10K | 1.11× | |
| 13 | West Virginia | ~4K | 1.11× | |
| 14 | Minnesota | ~10K | 1.08× | |
| 15 | Oregon | ~10K | 1.07× | |
| 16 | New Mexico | ~4K | 1.07× | |
| 17 | Tennessee | ~20K | 1.06× | |
| 18 | Iowa | ~7K | 1.04× | |
| 19 | Kansas | ~7K | 1.04× | |
| 20 | Vermont | ~1K | 1.04× | |
| 21 | Idaho | ~4K | 1.03× | |
| 22 | Illinois | ~30K | 1.02× | |
| 23 | Arkansas | ~7K | 1.02× | |
| 24 | Connecticut | ~8K | 1.01× | |
| 25 | Montana | ~2K | 1.01× | |
| 26 | Delaware | ~2K | 1.01× | |
| 27 | Nebraska | ~4K | 1.00× | |
| 28 | South Dakota | ~2K | 0.99× | |
| 29 | South Carolina | ~10K | 0.98× | |
| 30 | Washington | ~20K | 0.97× | |
| 31 | Nevada | ~7K | 0.95× | |
| 32 | New Jersey | ~20K | 0.94× | |
| 33 | Alabama | ~10K | 0.94× | |
| 34 | North Dakota | ~2K | 0.93× | |
| 35 | Arizona | ~20K | 0.92× | |
| 36 | Utah | ~7K | 0.91× | |
| 37 | Mississippi | ~6K | 0.91× | |
| 38 | North Carolina | ~20K | 0.89× | |
| 39 | Alaska | ~1K | 0.87× | |
| 40 | Florida | ~50K | 0.86× | |
| 41 | Louisiana | ~9K | 0.86× | |
| 42 | Colorado | ~10K | 0.83× | |
| 43 | Virginia | ~20K | 0.82× | |
| 44 | New York | ~40K | 0.81× | |
| 45 | Maryland | ~10K | 0.80× | |
| 46 | California | ~70K | 0.79× | |
| 47 | Texas | ~50K | 0.76× | |
| 48 | Georgia | ~20K | 0.76× | |
| 49 | Hawaii | ~3K | 0.75× | |
| 50 | Washington, District of Columbia | ~2K | 0.67× |
The strongest cross-interests of the The Monkees audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Kinks | Music & Radio | 50.52× | ||
| 02 | Joe Cocker | Music & Radio | 43.80× | ||
| 03 | The Beach Boys | Music & Radio | 27.93× | ||
| 04 | Creedence Clearwater Revival | Music & Radio | 21.83× | ||
| 05 | Roy Orbison | Music & Radio | 21.07× | ||
| 06 | Neil Diamond | Music & Radio | 15.03× | ||
| 07 | Joe Walsh | Music & Radio | 14.79× | ||
| 08 | Ringo Starr | Music & Radio | 13.87× | ||
| 09 | Barry Manilow | Music & Radio | 13.70× | ||
| 10 | Yoko Ono | Music & Radio | 13.11× | ||
| 11 | Mick Jagger | Music & Radio | 11.83× | ||
| 12 | Petfinder | Pets & Animals | 11.67× | ||
| 13 | Woodstock | Music & Radio | 9.38× | ||
| 14 | Genesis (band) | Music & Radio | 9.04× | ||
| 15 | Weather forecasting | Home & Garden | 6.19× | ||
| 16 | QVC | Movies & TV | 6.05× | ||
| 17 | Sustainable energy | Home & Garden | 5.51× | ||
| 18 | FedEx | Business & Career | 5.34× | ||
| 19 | Renewable energy | Business & Career | 5.09× | ||
| 20 | Internet & Social Media | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.13× | |
| Convenience Orientation | PREMIUM | 1.94× | |
| Individualism | JOY | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.87× |
The Monkees has an estimated audience of 761,122 people in United States, concentrated in California and Texas.
45.3% of The Monkees fans are female, 54.7% are male, with an average age of 49.6 years.
The Monkees fans show strongest brand affinity for The Beach Boys (27.93×), Joe Cocker (43.8×), and Neil Diamond (15.03×) over the country average.
The Monkees fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond The Monkees itself, the audience over-indexes on Joe Cocker (43.8×), Neil Diamond (15.03×), FedEx (5.34×), and The Kinks (50.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Monkees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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