The National Audience in United States

Demographics of The National fans

Audience persona

The typical The National fan in United States is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The National audiences in other countries

• The National — Germany
• The National — United Kingdom
• The National — France
• The National — Italy
• The National — Spain
• The National — Brazil
• The National — Japan
• The National — South Korea
• The National — India

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Frequently asked questions

How many fans does The National have in United States?

The National has an estimated audience of 763,796 people in United States, concentrated in Virginia and California.

What is the gender split and age of The National fans?

51.1% of The National fans are female, 48.9% are male, with an average age of 34.4 years.

Which brands do The National fans like most?

The National fans show strongest brand affinity for Dog breed (2.94×), Staycation (7.98×), and Yahoo Sports Fantasy (16.42×) over the country average.

Where do The National fans live in United States?

The National fans in United States are most concentrated in Virginia (reach 221,199), California (reach 57,668), and New York (reach 42,436). These three regions account for the largest share of the active audience.

What other brands do The National fans also like?

Beyond The National itself, the audience over-indexes on Staycation (7.98×), Yahoo Sports Fantasy (16.42×), Home construction (2.77×), and Product design (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The National. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.