Dayglow Audience in United States
Dayglow has an estimated audience of 699,257 people in United States. 43.8% are female, 56.2% are male, average age 43.6. Top brand affinities: Capital One, Google Maps, CarGurus, Circle K, Indeed.com.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.27× the country average). Demographically, the Dayglow audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Dayglow fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 43.6 |
| Estimated audience size | 699,257 |
Audience persona
The typical Dayglow fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 17.27× | Business & Career |
| Google Maps | 14.19× | Internet & Social Media |
| CarGurus | 19.29× | Cars & Mobility |
| Circle K | 22.35× | Shopping |
| Indeed.com | 12.58× | Business & Career |
| Enterprise Rent-A-Car | 16.88× | Cars & Mobility |
| Google News | 12.76× | News |
| DeviantArt | 15.2× | Internet & Social Media |
| AccuWeather | 13.31× | Home & Garden |
| Aaron Rodgers | 12.4× | Sports |
| Bruce Willis | 13.87× | Movies & TV |
| Billy Bob Thornton | 16.62× | Movies & TV |
| Beetlejuice | 8.64× | Movies & TV |
| Google Earth | 17.35× | Internet & Social Media |
| Demi Moore | 15.86× | Movies & TV |
| Khan Academy | 13.22× | Business & Career |
| Clint Eastwood | 14.14× | Movies & TV |
| ICloud | 14.12× | Technology & Electronics |
| Diane Keaton | 9.28× | Movies & TV |
| Apple Store | 11.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Risk Appetite | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.18 |
| Individualism | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.9% |
| Canada | 1.4% |
| United Kingdom | 1.3% |
See Dayglow audiences in other countries
More Indie rock audiences in United States
- Spoon (1,535,042)
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Silkworm (642,081)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dayglow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.