Dayglow Audience in United States
Dayglow has an estimated audience of 699,257 people in United States. 43.8% are female, 56.2% are male, average age 43.6. Top brand affinities: Vocal harmony, Grinch, Governor of Michigan, Goop, Wok.
Top brand affinities include Vocal harmony, Grinch, Governor of Michigan, with strongest over-indexing on Vocal harmony (9.41× the country average). Demographically, the Dayglow audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Dayglow fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 43.6 |
| Estimated audience size | 699,257 |
Audience persona
The typical Dayglow fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 9.41× | Music & Radio |
| Grinch | 8.14× | Movies & TV |
| Governor of Michigan | 14.97× | Politics & Society |
| Goop | 10.3× | Internet & Social Media |
| Wok | 12.23× | Food & Beverages |
| Hibachi | 11.68× | Food & Beverages |
| Historic site | 6.27× | Arts & Culture |
| El Paso County, Colorado | 18.68× | Travel & Leisure |
| TV Fanatic | 15.03× | Movies & TV |
| Israel | 2.91× | Travel & Leisure |
| Hipster | 12.58× | Politics & Society |
| Fairy godmother | 9.43× | Literature |
| Google Home | 8.16× | Technology & Electronics |
| Grace Slick | 10.81× | Music & Radio |
| Cherish (group) | 13.08× | Music & Radio |
| No Escape (1994 film) | 12.17× | Movies & TV |
| headspace | 9.63× | Health |
| La Jolla | 9.47× | Travel & Leisure |
| Mathcore | 7.81× | Music & Radio |
| Guitarist (magazine) | 10.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Risk Appetite | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.18 |
| Individualism | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.9% |
| Canada | 1.4% |
| United Kingdom | 1.3% |
See Dayglow audiences in other countries
More Indie rock audiences in United States
- Spoon (1,535,042)
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Silkworm (642,081)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dayglow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.