Rascasse Audience Intelligence

Dayglow Audience in United States

A data profile of the people who buy, follow and care about Dayglow in United States — modelled from more than twelve digital signal sources. Dayglow has an estimated audience of 736,903 people in United States.

#5among Indie rock in United States#6768among Person in United States#3898in Music & Radio

The average Dayglow fan in United States is 34.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Coin Master, Coin collecting, Gambling, with strongest over-indexing on Coin Master (13.29× the country average).

Demographically, the Dayglow audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dayglow fan in United States is balanced, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Coin Master.

Category: Music & Radio · Type: Person · Subtype: Indie rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dayglow profile in United States.

Audience size
737K
in United States
Gender
48.5%♀
51.5% male
Age
34.0
average years
Country rank
#28963
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dayglow fans

48.5% are female, 51.5% are male, average age 34.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Dayglow audience in United States
MetricValue
Female48.5%
Male51.5%
Average age34.0
Estimated audience size736,903
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Dayglow audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3912%
40-4915%
50+15%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Dayglow audience comes from United States.

Worldwide audience distribution share by country for Dayglow
CountryShare
United States91.2%
Mexico1.2%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dayglow audience in United States is strongest.

Fig. 05

Top regions by affinity

Dayglow fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K11.34×
02California~500K8.76×
03New York~300K7.66×
04Maine~3K1.10×
05New Hampshire~3K0.99×
06Washington, District of Columbia~2K0.92×
07Alaska~1K0.92×
08North Dakota~1K0.91×
09Vermont~1K0.91×
10South Dakota~2K0.90×
11Montana~2K0.89×
12Arkansas~5K0.86×
13Delaware~2K0.86×
14Rhode Island~2K0.85×
15West Virginia~3K0.84×
16Hawaii~3K0.83×
17New Jersey~20K0.82×
18Idaho~3K0.81×
19Nebraska~3K0.81×
20Mississippi~5K0.80×
21New Mexico~3K0.80×
22Connecticut~6K0.77×
23Utah~5K0.75×
24Kansas~4K0.75×
25Wisconsin~8K0.74×
26Alabama~8K0.74×
27Iowa~4K0.74×
28North Carolina~20K0.73×
29Virginia~10K0.71×
30Oklahoma~6K0.71×
31Louisiana~7K0.70×
32Oregon~6K0.70×
33Kentucky~6K0.69×
34Nevada~5K0.69×
35Pennsylvania~20K0.68×
36Massachusetts~10K0.67×
37Ohio~10K0.66×
38Indiana~9K0.66×
39Tennessee~10K0.65×
40South Carolina~7K0.65×
41Washington~9K0.63×
42Missouri~7K0.63×
43Colorado~7K0.62×
44Minnesota~6K0.62×
45Maryland~8K0.61×
46Arizona~9K0.59×
47Georgia~10K0.55×
48Michigan~10K0.55×
49Florida~30K0.52×
50Texas~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Dayglow, United States
0.51×1.00×11.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dayglow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dayglow audience
#·InterestCategoryAffinity×
01Coin MasterGames13.29×
02Coin collectingHome & Garden9.78×
03Chumba CasinoTravel & Leisure3.09×
04Slot machineGames2.99×
05Savings accountBusiness & Career2.83×
06Compact carCars & Mobility2.71×
07Diaper bagKids & Family1.99×
08GamblingGames1.98×
09Creative CommonsTechnology & Electronics1.92×
10CBS SportsMovies & TV1.90×
11Chuck NorrisMovies & TV1.88×
12Staples (Canada)Business & Career1.85×
13Made in USABusiness & Career1.83×
14NostalgiaHome & Garden1.81×
15GeneticsKids & Family1.73×
16AuctionShopping1.71×
17Planet FitnessSports1.69×
18PowerballGames1.59×
19United States Postal ServiceBusiness & Career1.52×
20MenardsHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dayglow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dayglow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Need for SecurityCONSERVATISM1.43×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dayglow audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dayglow have in United States?

Dayglow has an estimated audience of 736,903 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dayglow fans?

48.5% of Dayglow fans are female, 51.5% are male, with an average age of 34.0 years.

03

Which brands do Dayglow fans like most?

Dayglow fans show strongest brand affinity for Coin Master (13.29×), Coin collecting (9.78×), and Gambling (1.98×) over the country average.

04

Where do Dayglow fans live in United States?

Dayglow fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dayglow fans also like?

Beyond Dayglow itself, the audience over-indexes on Coin collecting (9.78×), Gambling (1.98×), Planet Fitness (1.69×), and Slot machine (2.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Dayglow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dayglow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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