Silkworm Audience in United States
Silkworm has an estimated audience of 642,081 people in United States. 52.4% are female, 47.6% are male, average age 38.5. Top brand affinities: Kia Sportage, Google Maps, Indeed.com, Capital One, Beetlejuice.
Top brand affinities include Kia Sportage, Google Maps, Indeed.com, with strongest over-indexing on Kia Sportage (24.94× the country average). Demographically, the Silkworm audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Silkworm fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.5 |
| Estimated audience size | 642,081 |
Audience persona
The typical Silkworm fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 24.94× | Cars & Mobility |
| Google Maps | 3.73× | Internet & Social Media |
| Indeed.com | 3.61× | Business & Career |
| Capital One | 3.08× | Business & Career |
| Beetlejuice | 3.26× | Movies & TV |
| DeviantArt | 4.64× | Internet & Social Media |
| Honda HR-V | 16.44× | Cars & Mobility |
| Autism Awareness | 5.89× | Health |
| Ozzy Osbourne | 5.61× | Music & Radio |
| Diabetes mellitus awareness | 4.03× | Health |
| Enterprise Rent-A-Car | 3.61× | Cars & Mobility |
| Houston Astros | 4.77× | Sports |
| Google News | 3.21× | News |
| Pre-school playgroup | 17.99× | Kids & Family |
| Singer-songwriter | 2.16× | Music & Radio |
| Livemusic | 2.81× | Music & Radio |
| Circle K | 3.69× | Shopping |
| Los Angeles Dodgers | 3.67× | Sports |
| Apple Store | 3.98× | Shopping |
| CarGurus | 2.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.24 |
| Extroversion | THRILL | 1.22 |
| Social Media Usage | JOY | 1.15 |
| Mindfulness | BALANCE | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
| Design Affinity | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| India | 22.9% |
| United Kingdom | 7.8% |
See Silkworm audiences in other countries
More Indie rock audiences in United States
- Spoon (1,535,042)
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Dayglow (699,258)
How to read this data
Audience size is the estimated number of people in United States who actively search for Silkworm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.