The Post and Courier Audience in United States
The Post and Courier has an estimated audience of 529,364 people in United States. 61.6% are female, 38.4% are male, average age 42.3. Top brand affinities: Kendra Scott, Urban horticulture, Voter registration, Jeep Wagoneer, Home staging.
Top brand affinities include Kendra Scott, Urban horticulture, Voter registration, with strongest over-indexing on Kendra Scott (1.59× the country average). Demographically, the The Post and Courier audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Post and Courier fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.3 |
| Estimated audience size | 529,364 |
Audience persona
The typical The Post and Courier fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 1.59× | Fashion & Accessoires |
| Urban horticulture | 1.52× | Home & Garden |
| Voter registration | 2.01× | Politics & Society |
| Jeep Wagoneer | 2.36× | Cars & Mobility |
| Home staging | 2.16× | Home & Garden |
| Tipsy Elves | 3.98× | Shopping |
| HydraFacial | 3.26× | Beauty & Wellness |
| Ulysses S. Grant | 2.41× | Politics & Society |
| Cam Ward | 1.5× | Sports |
| Necktie | 1.96× | Fashion & Accessoires |
| Elsword | 6.05× | Games |
| San Jacinto, California | 4.05× | Travel & Leisure |
| Governor of Michigan | 2.26× | Politics & Society |
| Zoo Tycoon (series) | 6.05× | Games |
| Kento Yamazaki | 3.29× | Movies & TV |
| Corona (band) | 1.68× | Music & Radio |
| Pantsuit | 2.95× | Fashion & Accessoires |
| Hayward, California | 3.06× | Travel & Leisure |
| Emigrate (band) | 2.56× | Music & Radio |
| Keeper (password manager) | 1.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.31 |
| Career Orientation | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.18 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.9% |
| China | 2.1% |
| India | 0.8% |
See The Post and Courier audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Post and Courier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.