The Silos Audience in United States
The Silos has an estimated audience of 704,453 people in United States. 39.7% are female, 60.3% are male, average age 46.2. Top brand affinities: Staycation, Scratching post, Guy Fieri, Elsword, JibJab.
Top brand affinities include Staycation, Scratching post, Guy Fieri, with strongest over-indexing on Staycation (17.57× the country average). Demographically, the The Silos audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of The Silos fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 46.2 |
| Estimated audience size | 704,453 |
Audience persona
The typical The Silos fan in United States is more male, around 46.2 years old, with strong Tradition tendencies and a notable affinity for Staycation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 17.57× | Home & Garden |
| Scratching post | 15.16× | Pets & Animals |
| Guy Fieri | 5.4× | Movies & TV |
| Elsword | 21.23× | Games |
| JibJab | 7.44× | Internet & Social Media |
| Israel | 2.54× | Travel & Leisure |
| Steampunk | 5.78× | Fashion & Accessoires |
| KiwiCo | 7.72× | Kids & Family |
| Cass County, Missouri | 8.08× | Travel & Leisure |
| Nebraska | 2.22× | Travel & Leisure |
| Unique Gifts | 1.91× | Shopping |
| Yahoo Sports Fantasy | 5.35× | |
| Winemaking | 3.39× | Food & Beverages |
| Husson University | 30.13× | Business & Career |
| Mukluk | 21.53× | Fashion & Accessoires |
| REC TEC Grills | 13.43× | Sports |
| Springfield, Illinois | 7.65× | Travel & Leisure |
| Home Delivery | 2.17× | Food & Beverages |
| Monogram | 2.47× | Home & Garden |
| Claremore, Oklahoma | 13.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.75 |
| Patriotism | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.3 |
| Community Orientation | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.0% |
| United Kingdom | 4.1% |
| Australia | 3.6% |
See The Silos audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Silos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.