The Silos Audience in United States

The Silos logo

The Silos has an estimated audience of 704,453 people in United States. 39.7% are female, 60.3% are male, average age 46.2. Top brand affinities: Ryan Adams, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Singer-songwriter.

Top brand affinities include Ryan Adams, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Ryan Adams (69.87× the country average). Demographically, the The Silos audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Tradition, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of The Silos fans

Demographic split for The Silos audience in United States
MetricValue
Female39.7%
Male60.3%
Average age46.2
Estimated audience size704,453

Audience persona

The typical The Silos fan in United States is more male, around 46.2 years old, with strong Tradition tendencies and a notable affinity for Ryan Adams.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Silos audience
BrandAffinityCategory
Ryan Adams69.87×Music & Radio
Autism Awareness10.41×Health
Diabetes mellitus awareness6.99×Health
Kia Sportage21.23×Cars & Mobility
Singer-songwriter4.01×Music & Radio
american psycho17.57×Movies & TV
Microblogging7.24×Technology & Electronics
The Kills25.66×Music & Radio
Genesis (band)7.8×Music & Radio
Robert Plant13.26×Music & Radio
Bonnie Raitt21.53×Music & Radio
Mick Jagger11.32×Music & Radio
Townes Van Zandt32.7×Music & Radio
Ticketmaster3.54×Travel & Leisure
Dwight Yoakam12.15×Music & Radio
Emmylou Harris22.52×Music & Radio
The Runaways30.13×Music & Radio
Willie Nelson6.49×Music & Radio
Income tax7.47×Business & Career
Bob Dylan6.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Silos audience
TraitClusterScore
TraditionCONSERVATISM1.75
PatriotismCONSERVATISM1.43
SustainabilityBALANCE1.33
Risk AppetiteTHRILL1.3
Community OrientationOPEN1.27
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for The Silos
CountryShare
United States68.0%
United Kingdom4.1%
Australia3.6%

See The Silos audiences in other countries

More Country music audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Silos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.