Think Like a Man Audience in United States

Think Like a Man logo

Think Like a Man has an estimated audience of 1,039,451 people in United States. 55.8% are female, 44.2% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Hooked on Phonics, Grinch, Johns Hopkins School of Nursing, No Escape (1994 film).

The average Think Like a Man fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Hooked on Phonics, Grinch, with strongest over-indexing on Horeca (39.48× the country average). Demographically, the Think Like a Man audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Think Like a Man fans

Demographic split for Think Like a Man audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.0
Estimated audience size1,039,451

Audience persona

The typical Think Like a Man fan in United States is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for Think Like a Man in United States
RegionReachAffinity
California131,6971.15×
Texas130,2561.46×
Florida87,3391.24×
New York64,7551.11×
Georgia57,7341.8×
North Carolina43,2501.38×
Illinois39,4621.14×
Pennsylvania35,120
Ohio32,8951.03×
Maryland30,7391.72×
Virginia29,4231.16×
Michigan28,9161.06×
New Jersey28,5311.08×
Arizona26,9891.27×
Tennessee24,1101.16×
Louisiana23,4381.75×
Alabama21,3231.47×
South Carolina20,8841.34×
Indiana18,7390.99×
Massachusetts16,6950.82×
Missouri16,1230.96×
Mississippi15,6231.82×
Washington14,8970.71×
Colorado13,9030.85×
Kentucky12,3220.95×
Oklahoma12,2761.06×
Nevada11,6881.16×
Wisconsin11,3200.72×
Minnesota10,8500.73×
Connecticut10,426
Arkansas9,7111.13×
Kansas7,5580.92×
Oregon7,4480.63×
New Mexico6,8471.31×
Utah6,6290.71×
Iowa5,8650.68×
Hawaii4,2490.95×
Washington, District of Columbia4,1131.32×
Nebraska3,9680.76×
Delaware3,9281.37×
Idaho3,2420.62×
West Virginia3,1480.65×
Rhode Island2,7130.82×
New Hampshire1,6380.4×
Maine1,5460.42×
Alaska1,5200.68×
Montana1,4390.5×
South Dakota1,3330.55×
North Dakota1,2610.59×
Wyoming7860.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Think Like a Man audience
BrandAffinityCategory
Horeca39.48×Travel & Leisure
Hooked on Phonics22.74×Kids & Family
Grinch5.83×Movies & TV
Johns Hopkins School of Nursing20.13×Business & Career
No Escape (1994 film)16.2×Movies & TV
Goop7.6×Internet & Social Media
Harlow16.29×Travel & Leisure
Litter box2.83×Pets & Animals
Brown County, Wisconsin15.79×Travel & Leisure
Wok7.47×Food & Beverages
Hawes47.92×Travel & Leisure
3D printing2.8×Technology & Electronics
Knauf Insulation30.07×Business & Career
Governor of Michigan7.88×Politics & Society
Whataburger1.71×Food & Beverages
TV Fanatic9.21×Movies & TV
Google Home5.38×Technology & Electronics
Nia Jax7.93×Sports
Mortgage insurance3.55×Business & Career
Vocal harmony3.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Think Like a Man audience
TraitClusterScore
Urban LifestyleOPEN1.43
ExtroversionTHRILL1.39
Healthy LifestyleBALANCE1.33
Convenience OrientationPREMIUM1.3
Family OrientationCONSERVATISM1.23
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Think Like a Man
CountryShare
United States49.3%
United Kingdom6.0%
Australia3.2%

See Think Like a Man audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Think Like a Man have in United States?

Think Like a Man has an estimated audience of 1,039,451 people in United States, concentrated in California and Texas.

What is the gender split and age of Think Like a Man fans?

55.8% of Think Like a Man fans are female, 44.2% are male, with an average age of 43.0 years.

Which brands do Think Like a Man fans like most?

Think Like a Man fans show strongest brand affinity for Horeca (39.48×), Hooked on Phonics (22.74×), and Grinch (5.83×) over the country average.

Where do Think Like a Man fans live in United States?

Think Like a Man fans in United States are most concentrated in California (reach 131,697), Texas (reach 130,256), and Florida (reach 87,339). These three regions account for the largest share of the active audience.

What other brands do Think Like a Man fans also like?

Beyond Think Like a Man itself, the audience over-indexes on Hooked on Phonics (22.74×), Grinch (5.83×), Johns Hopkins School of Nursing (20.13×), and No Escape (1994 film) (16.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Think Like a Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.