Rascasse Audience Intelligence

Think Like a Man Audience in United States

A data profile of the people who buy, follow and care about Think Like a Man in United States — modelled from more than twelve digital signal sources. Think Like a Man has an estimated audience of 1,017,299 people in United States.

#65among Comedy in United States#1825among Movie / TV Show / Series in United States#4250in Movies & TV

The average Think Like a Man fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thandie Newton, Meagan Good, Jason Segel, with strongest over-indexing on Thandie Newton (68.42× the country average).

Demographically, the Think Like a Man audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Think Like a Man fan in United States is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Think Like a Man profile in United States.

Audience size
1M
in United States
Gender
55.8%♀
44.2% male
Age
43.0
average years
Country rank
#23402
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Think Like a Man viewers

55.8% are female, 44.2% are male, average age 43.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Think Like a Man audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.0
Estimated audience size1,017,299
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Think Like a Man audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4921%
50+29%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Think Like a Man audience comes from United States.

Worldwide audience distribution share by country for Think Like a Man
CountryShare
United States48.2%
United Kingdom5.6%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Think Like a Man audience in United States is strongest.

Fig. 05

Top regions by affinity

Think Like a Man fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.88×
02Georgia~60K1.79×
03Louisiana~20K1.77×
04Maryland~30K1.71×
05Alabama~20K1.47×
06Delaware~4K1.40×
07Texas~100K1.37×
08North Carolina~40K1.36×
09Washington, District of Columbia~4K1.33×
10New Mexico~7K1.31×
11South Carolina~20K1.29×
12Florida~80K1.18×
13Arizona~30K1.18×
14Nevada~10K1.18×
15Virginia~30K1.17×
16Tennessee~20K1.14×
17Arkansas~10K1.14×
18Illinois~40K1.11×
19California~100K1.09×
20Oklahoma~10K1.08×
21New York~60K1.06×
22Michigan~30K1.06×
23New Jersey~30K1.04×
24Ohio~30K1.03×
25Pennsylvania~30K1.00×
26Connecticut~10K1.00×
27Indiana~20K0.99×
28Missouri~20K0.96×
29Kentucky~10K0.96×
30Hawaii~4K0.95×
31Kansas~8K0.93×
32Rhode Island~3K0.89×
33Alaska~2K0.82×
34Colorado~10K0.81×
35Massachusetts~20K0.80×
36Wisconsin~10K0.80×
37Nebraska~4K0.78×
38Minnesota~10K0.74×
39West Virginia~4K0.74×
40North Dakota~2K0.74×
41Iowa~6K0.72×
42South Dakota~2K0.71×
43Washington~10K0.70×
44Utah~7K0.70×
45Idaho~4K0.68×
46Vermont~1K0.67×
47Montana~2K0.66×
48Oregon~8K0.64×
49Maine~2K0.58×
50New Hampshire~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Think Like a Man, United States
0.57×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Think Like a Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Think Like a Man audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV68.42×
02Meagan GoodMovies & TV60.12×
03Jason SegelMovies & TV42.66×
04Hot FuzzMovies & TV42.10×
05ITV (TV channel)Movies & TV38.21×
06Austin Powers (film series)Movies & TV33.20×
07Sausage PartyMovies & TV30.74×
0822 Jump StreetMovies & TV28.64×
09Jason SudeikisMovies & TV27.23×
10Seth GreenMovies & TV18.10×
11Zooey DeschanelMovies & TV17.01×
12Teyana TaylorMovies & TV15.89×
13Jonah HillMovies & TV14.73×
14Love ActuallyMovies & TV14.38×
15Legally BlondeMovies & TV12.77×
16Steve CarellMovies & TV11.14×
17Denzel WashingtonMovies & TV8.00×
18Jim CarreyMovies & TV7.71×
19Internet celebrityInternet & Social Media6.08×
20TMZInternet & Social Media3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Think Like a Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Think Like a Man audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.70×
PatriotismCONSERVATISM1.66×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Think Like a Man audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Pet OwnershipJOY0.64×
DIY MentalityTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Think Like a Man have in United States?

Think Like a Man has an estimated audience of 1,017,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Think Like a Man viewers?

55.8% of Think Like a Man fans are female, 44.2% are male, with an average age of 43.0 years.

03

Which brands do Think Like a Man fans like most?

Think Like a Man fans show strongest brand affinity for Thandie Newton (68.42×), Meagan Good (60.12×), and Jason Segel (42.66×) over the country average.

04

Where do Think Like a Man fans live in United States?

Think Like a Man fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Think Like a Man fans also like?

Beyond Think Like a Man itself, the audience over-indexes on Meagan Good (60.12×), Jason Segel (42.66×), Austin Powers (film series) (33.2×), and Teyana Taylor (15.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Think Like a Man audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Think Like a Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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