Tlaxcala Audience in United States

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Tlaxcala has an estimated audience of 422,904 people in United States. 32.5% are female, 67.5% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Home construction, JTV (Indonesia), Penn & Teller, Mad About You.

The average Tlaxcala fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Home construction, JTV (Indonesia), with strongest over-indexing on Minnesota (3.27× the country average). Demographically, the Tlaxcala audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tlaxcala fans

Demographic split for Tlaxcala audience in United States
MetricValue
Female32.5%
Male67.5%
Average age36.1
Estimated audience size422,904

Audience persona

The typical Tlaxcala fan in United States is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Tlaxcala in United States
RegionReachAffinity
California131,9682.84×
Texas72,8082×
New York32,4121.37×
Illinois29,1942.07×
Florida20,7050.72×
Georgia12,6250.97×
Arizona12,2671.42×
North Carolina11,3800.89×
New Jersey11,2731.05×
Washington10,9961.3×
Colorado9,5281.43×
Pennsylvania8,8040.62×
Virginia8,1130.79×
Michigan7,3670.67×
Indiana7,3500.95×
Ohio7,1810.55×
Oregon6,6581.37×
Tennessee6,5870.78×
Wisconsin6,3070.99×
Utah5,8451.54×
Connecticut5,8211.37×
Missouri5,7800.85×
Nevada5,2841.29×
Maryland5,2680.72×
Minnesota5,2210.86×
Massachusetts5,1950.62×
South Carolina4,3950.69×
Oklahoma3,7640.8×
Kansas3,6401.09×
Kentucky3,6280.68×
Alabama3,4390.58×
Louisiana3,1440.58×
Arkansas3,1420.9×
Idaho3,0671.45×
New Mexico2,9581.39×
Iowa2,5600.73×
Wyoming2,1553.44×
Nebraska1,9140.9×
Washington, District of Columbia1,5211.2×
Mississippi1,5030.43×
Hawaii1,4160.78×
Montana8570.73×
New Hampshire8420.51×
Rhode Island7840.58×
Delaware7540.65×
Maine6090.4×
West Virginia5840.3×
South Dakota5010.51×
Alaska4730.52×
North Dakota4580.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tlaxcala audience
BrandAffinityCategory
Minnesota3.27×Travel & Leisure
Home construction1.51×Home & Garden
JTV (Indonesia)2.4×
Penn & Teller3.32×Movies & TV
Mad About You4.38×Movies & TV
Toros de Tijuana8.43×Sports
Ext JS8.47×Technology & Electronics
Dental hygienist1.85×Health
Life of Pi2.22×Movies & TV
The Boomtown Rats13.04×Music & Radio
My Name Is Khan6.45×Movies & TV
Ixtapaluca3.49×Travel & Leisure
bumGenius8.76×Kids & Family
Bus Driver (video game)3.14×Games
Jumia2.36×Fashion & Accessoires
St Matthew Passion5.79×
Sam Bush3.17×Music & Radio
The Diving Bell and the Butterfly2.78×Movies & TV
Intraocular lens1.81×Health
Bumbershoot2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tlaxcala audience
TraitClusterScore
Risk AppetiteTHRILL1.11
Need for SecurityCONSERVATISM1.11
Urban LifestyleOPEN1.07
ExtroversionTHRILL1.02
Price SensitivityPREMIUM0.92
Social Media UsageJOY0.91

Worldwide distribution

Worldwide audience distribution share by country for Tlaxcala
CountryShare
Mexico73.1%
United States15.9%
Colombia4.0%

See Tlaxcala audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tlaxcala have in United States?

Tlaxcala has an estimated audience of 422,904 people in United States, concentrated in California and Texas.

What is the gender split and age of Tlaxcala fans?

32.5% of Tlaxcala fans are female, 67.5% are male, with an average age of 36.1 years.

Which brands do Tlaxcala fans like most?

Tlaxcala fans show strongest brand affinity for Minnesota (3.27×), Home construction (1.51×), and JTV (Indonesia) (2.4×) over the country average.

Where do Tlaxcala fans live in United States?

Tlaxcala fans in United States are most concentrated in California (reach 131,968), Texas (reach 72,808), and New York (reach 32,412). These three regions account for the largest share of the active audience.

What other brands do Tlaxcala fans also like?

Beyond Tlaxcala itself, the audience over-indexes on Home construction (1.51×), JTV (Indonesia) (2.4×), Penn & Teller (3.32×), and Mad About You (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tlaxcala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.