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Popularity ranking · United States

The 100 most popular Charities in United States

This curated ranking covers the 100 largest charities in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.1k charities tracked in United States, the 100 ranked here account for the largest measured audience reach. Humane society, American Marketing Association and United Nations lead the list with a combined estimated audience of 31M people. Across all 100 entries the average audience size is 1.5M, and the largest, Humane society, reaches around 12M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each charity, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 American Jewish Committee 782k 45.0 56.9% Charity
52 Natural Resources Defense Council 771k 44.5 61.7% Charity
53 Environmental Working Group 746k 42.3 71.8% Charity
54 Transgender Law Center 742k 34.7 63.4% Charity
55 Naismith Memorial Basketball Hall of Fame 740k 41.6 30.7% Charity
56 American Welding Society 737k 37.2 19.1% Charity
57 World Economic Forum 731k 44.3 45.3% Charity
58 National Breast Cancer Foundation 727k 43.3 72.9% Charity
59 Pew Research Center 719k 44.0 57.8% Charity
60 American Immigration Lawyers Association 700k 39.9 58.6% Charity
61 American Student Dental Association 681k — — Charity
62 Human Rights Watch 678k 43.3 55.7% Charity
63 Investigative Reporters and Editors 673k — — Charity
64 Chicago Symphony Orchestra 666k 45.9 57.2% Charity
65 American Enterprise Institute 651k 45.3 44.8% Charity
66 Film Forum 637k 46.9 51.8% Charity
67 British Council 629k 34.1 55.8% Charity
68 National Park Foundation 627k 46.0 59.1% Charity
69 Novant Health 624k 42.6 77.4% Charity
70 ProPublica 622k 42.4 55.2% Charity
71 VSP Vision Care 603k 45.7 63.2% Charity
72 National High School Rodeo Association 603k 40.2 52.8% Charity
73 Big Brothers Big Sisters of America 602k 41.2 59.8% Charity
74 Det Norske Veritas 595k — — Charity
75 California Academy of Sciences 574k 39.9 62.9% Charity

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular charities compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each charity by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest charity in United States?

Humane society currently leads with an estimated audience of 12M people in United States.

Other top lists in United States

Politicians Cultures Economists Militaries Painters Labor Unions Pastors Political Parties Currencies Churches
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