Rascasse Audience Intelligence

Novant Health Target Market in United States

A data profile of the people who buy, follow and care about Novant Health in United States — modelled from more than twelve digital signal sources. Novant Health has an estimated audience of 624,239 people in United States.

#69among Charity in United States#3300among Brand in United States#1851in Politics & Society

The average Novant Health fan in United States is 42.6 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Georgia.

Top brand affinities include QVC, Discount stores, NASCAR, with strongest over-indexing on QVC (6.05× the country average).

Demographically, the Novant Health audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novant Health fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Politics & Society · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novant Health profile in United States.

Audience size
624K
in United States
Gender
77.4%♀
22.6% male
Age
42.6
average years
Country rank
#32038
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Novant Health

77.4% are female, 22.6% are male, average age 42.6.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Novant Health audience in United States
MetricValue
Female77.4%
Male22.6%
Average age42.6
Estimated audience size624,239
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Novant Health audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Novant Health audience comes from United States.

Worldwide audience distribution share by country for Novant Health
CountryShare
United States99.8%
Germany0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novant Health audience in United States is strongest.

Fig. 05

Top regions by affinity

Novant Health customers by region in United States
#RegionReachAffinity×
01North Carolina~500K30.12×
02South Carolina~100K12.04×
03Virginia~10K0.91×
04Alaska~1K0.82×
05North Dakota<1K0.78×
06Georgia~10K0.77×
07South Dakota~1K0.75×
08Montana~1K0.73×
09Hawaii~2K0.72×
10Vermont<1K0.70×
11New Mexico~2K0.67×
12Idaho~2K0.66×
13Rhode Island~1K0.61×
14Delaware~1K0.61×
15West Virginia~2K0.59×
16Washington, District of Columbia~1K0.58×
17Maine~1K0.57×
18Nebraska~2K0.56×
19New Hampshire~1K0.56×
20Mississippi~3K0.55×
21Kansas~2K0.50×
22Arkansas~2K0.49×
23Tennessee~6K0.48×
24Oklahoma~3K0.48×
25Iowa~2K0.48×
26Nevada~3K0.45×
27Utah~2K0.43×
28Oregon~3K0.42×
29Connecticut~3K0.42×
30Louisiana~3K0.40×
31Kentucky~3K0.40×
32Alabama~3K0.38×
33Maryland~4K0.36×
34Florida~10K0.34×
35Missouri~3K0.34×
36Wisconsin~3K0.34×
37Indiana~4K0.33×
38Minnesota~3K0.33×
39Massachusetts~4K0.32×
40Colorado~3K0.32×
41New York~10K0.30×
42Pennsylvania~6K0.30×
43Ohio~6K0.30×
44Arizona~4K0.30×
45New Jersey~4K0.29×
46Washington~4K0.29×
47Michigan~4K0.27×
48Illinois~5K0.26×
49Texas~10K0.20×
50California~10K0.15×
Fig. 06

Affinity by region

Affinity by region — Novant Health, United States
0.15×1.00×30.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novant Health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novant Health audience
#·InterestCategoryAffinity×
01Toronto Blue JaysSports7.20×
02QVCMovies & TV6.05×
03Charlotte HornetsSports5.37×
04Carolina PanthersSports5.25×
05NASCARSports5.24×
06Sustainable energyHome & Garden5.18×
07Weather forecastingHome & Garden4.88×
08FedExBusiness & Career4.36×
09Renewable energyBusiness & Career4.21×
10Discount storesShopping4.19×
11Seattle MarinersSports4.05×
12Mortgage loansBusiness & Career3.47×
13Shopping mallsShopping3.04×
14Vehicle insuranceCars & Mobility2.91×
15PinterestInternet & Social Media2.52×
16McDonald'sFood & Beverages2.33×
17Pizza HutFood & Beverages2.25×
18AirbnbTravel & Leisure2.06×
19FurnitureHome & Garden2.02×
20BarbecueFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novant Health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novant Health audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
Convenience OrientationPREMIUM2.21×
SustainabilityBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novant Health audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Novant Health's target market in United States?

Novant Health's target market in United States covers an estimated 624,239 people, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Novant Health customers?

77.4% of the Novant Health audience are female, 22.6% are male, with an average age of 42.6 years.

03

Which brands do Novant Health fans like most?

Novant Health fans show strongest brand affinity for QVC (6.05×), Discount stores (4.19×), and NASCAR (5.24×) over the country average.

04

Where do Novant Health fans live in United States?

Novant Health fans in United States are most concentrated in North Carolina (reach ~500K), South Carolina (reach ~100K), and Georgia (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Novant Health fans also like?

Beyond Novant Health itself, the audience over-indexes on Discount stores (4.19×), NASCAR (5.24×), Mortgage loans (3.47×), and FedEx (4.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Novant Health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novant Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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