Novant Health Audience in United States
Novant Health has an estimated audience of 611,739 people in United States. 77.4% are female, 22.6% are male, average age 42.6. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Historic site, Product design, Goop, Governor of Michigan, Vocal harmony.
The average Novant Health fan in United States is 42.6 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Historic site, Product design, Goop, with strongest over-indexing on Historic site (5.04× the country average). Demographically, the Novant Health audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Brand · Subtype: Charity
Demographics of Novant Health fans
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 42.6 |
| Estimated audience size | 611,739 |
Audience persona
The typical Novant Health fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 458,804 | 33.29× |
| South Carolina | 61,648 | 6.7× |
| Georgia | 16,000 | 0.85× |
| Virginia | 14,883 | 1× |
| Florida | 14,790 | 0.36× |
| New York | 10,013 | 0.29× |
| Texas | 9,607 | 0.18× |
| California | 7,565 | 0.11× |
| Tennessee | 5,737 | 0.47× |
| Pennsylvania | 5,355 | 0.26× |
| Ohio | 4,716 | 0.25× |
| Illinois | 4,592 | 0.23× |
| New Jersey | 3,470 | 0.22× |
| Maryland | 3,126 | 0.3× |
| Massachusetts | 3,063 | 0.25× |
| Michigan | 2,820 | 0.18× |
| Indiana | 2,248 | 0.2× |
| Colorado | 2,128 | 0.22× |
| Connecticut | 1,993 | 0.32× |
| Alabama | 1,974 | 0.23× |
| Kentucky | 1,872 | 0.24× |
| Missouri | 1,653 | 0.17× |
| Wisconsin | 1,608 | 0.17× |
| Washington | 1,558 | 0.13× |
| Arizona | 1,557 | 0.12× |
| Minnesota | 1,452 | 0.17× |
| Louisiana | 1,381 | 0.18× |
| West Virginia | 1,090 | 0.38× |
| Arkansas | 999 | 0.2× |
| Washington, District of Columbia | 904 | 0.49× |
| Oregon | 845 | 0.12× |
| Oklahoma | 765 | 0.11× |
| Utah | 761 | 0.14× |
| Iowa | 717 | 0.14× |
| Nevada | 670 | 0.11× |
| Mississippi | 636 | 0.13× |
| New Hampshire | 582 | 0.24× |
| Kansas | 550 | 0.11× |
| Nebraska | 448 | 0.15× |
| Maine | 441 | 0.2× |
| Rhode Island | 345 | 0.18× |
| Delaware | 345 | 0.2× |
| Idaho | 261 | 0.09× |
| New Mexico | 251 | 0.08× |
| Vermont | 245 | 0.23× |
| Montana | 211 | 0.12× |
| Hawaii | 196 | 0.07× |
| North Dakota | 143 | 0.11× |
| South Dakota | 130 | 0.09× |
| Alaska | 121 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.04× | Arts & Culture |
| Product design | 1.88× | Business & Career |
| Goop | 4.08× | Internet & Social Media |
| Governor of Michigan | 5.45× | Politics & Society |
| Vocal harmony | 3.23× | Music & Radio |
| Grinch | 2.55× | Movies & TV |
| Fairy godmother | 4.5× | Literature |
| Mathcore | 4.8× | Music & Radio |
| Wok | 3.82× | Food & Beverages |
| Hipster | 5.6× | Politics & Society |
| UK garage | 3.13× | Music & Radio |
| Saving | 1.56× | Business & Career |
| Hibachi | 3.88× | Food & Beverages |
| Pro-Ject | 1.99× | Music & Radio |
| Elsword | 7.44× | Games |
| Google Home | 2.94× | Technology & Electronics |
| Guitarist (magazine) | 5.09× | Music & Radio |
| Cherish (group) | 4.83× | Music & Radio |
| Home staging | 2.31× | Home & Garden |
| TV Fanatic | 4.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.16 |
| Risk Appetite | THRILL | 1.14 |
| Extroversion | THRILL | 1.11 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.1% |
See Novant Health audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Novant Health have in United States?
Novant Health has an estimated audience of 611,739 people in United States, concentrated in North Carolina and South Carolina.
What is the gender split and age of Novant Health fans?
77.4% of Novant Health fans are female, 22.6% are male, with an average age of 42.6 years.
Which brands do Novant Health fans like most?
Novant Health fans show strongest brand affinity for Historic site (5.04×), Product design (1.88×), and Goop (4.08×) over the country average.
Where do Novant Health fans live in United States?
Novant Health fans in United States are most concentrated in North Carolina (reach 458,804), South Carolina (reach 61,648), and Georgia (reach 16,000). These three regions account for the largest share of the active audience.
What other brands do Novant Health fans also like?
Beyond Novant Health itself, the audience over-indexes on Product design (1.88×), Goop (4.08×), Governor of Michigan (5.45×), and Vocal harmony (3.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Novant Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.