VSP Vision Care Audience in United States

VSP Vision Care logo

VSP Vision Care has an estimated audience of 599,488 people in United States. 63.2% are female, 36.8% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Nationality, Layne Staley, Jingoism, Justice.

The average VSP Vision Care fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Nationality, Layne Staley, with strongest over-indexing on Pillow (1.72× the country average). Demographically, the VSP Vision Care audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Brand · Subtype: Charity

Demographics of VSP Vision Care fans

Demographic split for VSP Vision Care audience in United States
MetricValue
Female63.2%
Male36.8%
Average age45.7
Estimated audience size599,488

Audience persona

The typical VSP Vision Care fan in United States is more female, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for VSP Vision Care in United States
RegionReachAffinity
California74,9251.14×
Texas45,2520.88×
Florida33,3550.82×
New York25,0240.75×
Illinois20,6351.03×
Ohio17,0790.92×
Virginia17,0571.17×
Washington16,5431.38×
Pennsylvania15,9300.79×
North Carolina14,8220.82×
Georgia14,6170.79×
New Jersey13,8240.91×
Michigan12,6880.81×
Arizona10,9670.9×
Massachusetts10,5210.89×
Colorado10,4251.1×
Tennessee10,2030.85×
Indiana8,6190.79×
Oregon8,5561.25×
Maryland8,3690.81×
Missouri8,2580.85×
South Carolina7,6570.85×
Alabama7,3910.88×
Minnesota7,3270.85×
Wisconsin7,0960.79×
Louisiana5,8340.75×
Oklahoma5,7530.86×
Utah5,1190.95×
Kentucky5,0390.67×
Nevada4,7350.82×
Connecticut4,7270.79×
Mississippi4,6780.95×
Kansas4,4470.94×
Arkansas4,1020.83×
Iowa3,8260.77×
Idaho3,7981.26×
West Virginia3,3101.19×
New Mexico3,1001.03×
Nebraska2,9951×
New Hampshire2,6451.12×
Hawaii2,1680.84×
Washington, District of Columbia2,0901.16×
Vermont2,0801.98×
Rhode Island2,0751.09×
Montana2,0511.23×
Alaska2,0021.56×
Maine1,8740.87×
Delaware1,7871.08×
North Dakota1,7611.43×
South Dakota1,6801.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VSP Vision Care audience
BrandAffinityCategory
Pillow1.72×Home & Garden
Nationality1.66×Politics & Society
Layne Staley4.66×Music & Radio
Jingoism1.53×Politics & Society
Justice1.95×Politics & Society
Unique Gifts1.51×Shopping
Birthday Gifts1.61×Kids & Family
Emigrate (band)4.23×Music & Radio
Public speaking1.77×Politics & Society
San Pellegrino2.89×Food & Beverages
Women's empowerment1.57×Politics & Society
Buying a House2.43×Home & Garden
Cadillac Ranch4.03×Cars & Mobility
Shrimp toast7.07×Food & Beverages
CAC 401.67×Business & Career
Artistic inspiration1.82×Arts & Culture
Brunello Cucinelli2.35×Fashion & Accessoires
CAC 401.63×Business & Career
edureka10.94×Business & Career
Overboard (film)2.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VSP Vision Care audience
TraitClusterScore
Family OrientationCONSERVATISM1.76
Convenience OrientationPREMIUM1.65
Career OrientationPOWER1.53
Quality AwarenessPREMIUM1.44
DIY MentalityTHRILL1.41
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for VSP Vision Care
CountryShare
United States99.7%
Canada0.1%
Japan0.1%

See VSP Vision Care audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does VSP Vision Care have in United States?

VSP Vision Care has an estimated audience of 599,488 people in United States, concentrated in California and Texas.

What is the gender split and age of VSP Vision Care fans?

63.2% of VSP Vision Care fans are female, 36.8% are male, with an average age of 45.7 years.

Which brands do VSP Vision Care fans like most?

VSP Vision Care fans show strongest brand affinity for Pillow (1.72×), Nationality (1.66×), and Layne Staley (4.66×) over the country average.

Where do VSP Vision Care fans live in United States?

VSP Vision Care fans in United States are most concentrated in California (reach 74,925), Texas (reach 45,252), and Florida (reach 33,355). These three regions account for the largest share of the active audience.

What other brands do VSP Vision Care fans also like?

Beyond VSP Vision Care itself, the audience over-indexes on Nationality (1.66×), Layne Staley (4.66×), Jingoism (1.53×), and Justice (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VSP Vision Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.