Rascasse Audience Intelligence

VSP Vision Care Target Market in United States

A data profile of the people who buy, follow and care about VSP Vision Care in United States — modelled from more than twelve digital signal sources. VSP Vision Care has an estimated audience of 603,273 people in United States.

#71among Charity in United States#3384among Brand in United States#1885in Politics & Society

The average VSP Vision Care fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, AutoZone, Edible Arrangements, with strongest over-indexing on The UPS Store (18.43× the country average).

Demographically, the VSP Vision Care audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VSP Vision Care fan in United States is more female, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for The UPS Store.

Category: Politics & Society · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VSP Vision Care profile in United States.

Audience size
603K
in United States
Gender
63.2%♀
36.8% male
Age
45.7
average years
Country rank
#32702
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VSP Vision Care

63.2% are female, 36.8% are male, average age 45.7.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for VSP Vision Care audience in United States
MetricValue
Female63.2%
Male36.8%
Average age45.7
Estimated audience size603,273
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the VSP Vision Care audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4928%
50+34%
Fig. 04

Worldwide distribution

99.7%

of the worldwide VSP Vision Care audience comes from United States.

Worldwide audience distribution share by country for VSP Vision Care
CountryShare
United States99.7%
Canada0.1%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VSP Vision Care audience in United States is strongest.

Fig. 05

Top regions by affinity

VSP Vision Care customers by region in United States
#RegionReachAffinity×
01Washington~20K1.42×
02Vermont~1K1.38×
03Oregon~9K1.27×
04California~80K1.18×
05Colorado~10K1.18×
06Alaska~2K1.18×
07Virginia~20K1.14×
08North Dakota~1K1.14×
09Idaho~3K1.10×
10Washington, District of Columbia~2K1.10×
11South Dakota~2K1.09×
12Illinois~20K1.07×
13West Virginia~3K1.07×
14New Hampshire~3K1.07×
15Montana~2K1.06×
16Ohio~20K1.04×
17Delaware~2K1.04×
18New Mexico~3K1.03×
19Rhode Island~2K1.02×
20Alabama~8K1.01×
21Arizona~10K1.00×
22Oklahoma~7K0.99×
23Utah~5K0.98×
24Kansas~5K0.98×
25Nebraska~3K0.98×
26New Jersey~10K0.97×
27Mississippi~5K0.97×
28Massachusetts~10K0.95×
29Florida~40K0.93×
30South Carolina~8K0.93×
31Texas~50K0.92×
32Tennessee~10K0.91×
33Maine~2K0.91×
34Minnesota~8K0.90×
35Nevada~5K0.90×
36Hawaii~2K0.90×
37Georgia~20K0.89×
38Maryland~9K0.89×
39Missouri~9K0.89×
40North Carolina~20K0.88×
41Connecticut~5K0.88×
42Iowa~4K0.88×
43Arkansas~4K0.88×
44Indiana~9K0.86×
45Wisconsin~8K0.86×
46Pennsylvania~20K0.84×
47Michigan~10K0.84×
48Louisiana~6K0.80×
49Kentucky~6K0.78×
50New York~30K0.76×
Fig. 06

Affinity by region

Affinity by region — VSP Vision Care, United States
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VSP Vision Care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VSP Vision Care audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages20.50×
02The UPS StoreShopping18.43×
03Edible ArrangementsFood & Beverages13.80×
04Elderly careHealth11.91×
05Consumer ReportsBusiness & Career9.90×
06QVCMovies & TV7.05×
07Sustainable energyHome & Garden6.86×
08Retail bankingBusiness & Career6.61×
09Renewable energyBusiness & Career5.99×
10Home automationTechnology & Electronics5.71×
11Weather forecastingHome & Garden5.69×
12FedExBusiness & Career5.36×
13AutoZoneCars & Mobility5.15×
14Family DollarFashion & Accessoires4.61×
15Discount storesShopping4.52×
16Solar energyHome & Garden4.22×
17Vehicle insuranceCars & Mobility4.07×
18Mortgage loansBusiness & Career3.94×
19Wells FargoBusiness & Career3.60×
20PinterestInternet & Social Media2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VSP Vision Care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VSP Vision Care audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.67×
Convenience OrientationPREMIUM2.98×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VSP Vision Care audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Risk AppetiteTHRILL0.68×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VSP Vision Care's target market in United States?

VSP Vision Care's target market in United States covers an estimated 603,273 people, concentrated in California and Texas.

02

What is the gender split and age of VSP Vision Care customers?

63.2% of the VSP Vision Care audience are female, 36.8% are male, with an average age of 45.7 years.

03

Which brands do VSP Vision Care fans like most?

VSP Vision Care fans show strongest brand affinity for The UPS Store (18.43×), AutoZone (5.15×), and Edible Arrangements (13.8×) over the country average.

04

Where do VSP Vision Care fans live in United States?

VSP Vision Care fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do VSP Vision Care fans also like?

Beyond VSP Vision Care itself, the audience over-indexes on AutoZone (5.15×), Edible Arrangements (13.8×), Sustainable energy (6.86×), and FedEx (5.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for VSP Vision Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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