American Enterprise Institute Audience in United States

American Enterprise Institute logo

American Enterprise Institute has an estimated audience of 654,336 people in United States. 44.8% are female, 55.2% are male, average age 45.3. Top regions: California, New York, Virginia. Top brand affinities: Urban Outfitters, Hebe, Product design, Redemption (theology), Meals on Wheels.

The average American Enterprise Institute fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Top brand affinities include Urban Outfitters, Hebe, Product design, with strongest over-indexing on Urban Outfitters (6.63× the country average). Demographically, the American Enterprise Institute audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of American Enterprise Institute fans

Demographic split for American Enterprise Institute audience in United States
MetricValue
Female44.8%
Male55.2%
Average age45.3
Estimated audience size654,336

Audience persona

The typical American Enterprise Institute fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for American Enterprise Institute in United States
RegionReachAffinity
California57,6810.8×
New York36,6841×
Virginia32,2352.02×
Washington, District of Columbia30,40315.46×
Texas28,9220.51×
Florida23,6130.53×
Maryland18,5461.65×
Illinois16,8200.77×
Massachusetts16,5071.28×
Pennsylvania16,5060.75×
North Carolina13,8520.7×
Georgia13,3380.66×
New Jersey12,3170.74×
Ohio12,2750.61×
Michigan11,4900.67×
Washington11,3220.86×
Colorado8,8700.86×
Arizona8,4030.63×
Tennessee8,2420.63×
Wisconsin7,9090.8×
Indiana7,6760.64×
Minnesota7,6020.81×
Missouri6,5720.62×
Connecticut6,5381×
Oregon6,3590.85×
South Carolina5,1370.52×
Kentucky4,7020.57×
Utah4,3540.74×
Alabama4,1640.46×
Oklahoma4,1240.57×
Louisiana3,3900.4×
Kansas3,1050.6×
Iowa2,8730.53×
Nevada2,6890.42×
Maine2,2130.94×
Arkansas2,1660.4×
New Hampshire2,1170.82×
Mississippi1,9450.36×
Rhode Island1,9080.92×
Idaho1,7800.54×
New Mexico1,7700.54×
Nebraska1,7620.54×
Hawaii1,4540.52×
Vermont1,4081.23×
Montana1,3040.72×
West Virginia1,2420.41×
Delaware1,0980.61×
Alaska7050.5×
Wyoming5200.54×
North Dakota5190.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Enterprise Institute audience
BrandAffinityCategory
Urban Outfitters6.63×Shopping
Hebe20×Home & Garden
Product design4.51×Business & Career
Redemption (theology)20×Politics & Society
Meals on Wheels9.07×Food & Beverages
UK garage7.25×Music & Radio
Pro-Ject5.09×Music & Radio
Justice3.05×Politics & Society
Isometric exercise8.87×Sports
Stamp collecting4.52×Home & Garden
JDM Cars7.5×Cars & Mobility
The Journey (1959 film)16.02×Movies & TV
Embroidery Library11.97×Home & Garden
Buying and Selling Real Estate5.84×Home & Garden
Pillow1.55×Home & Garden
Kendra Scott2.01×Fashion & Accessoires
Regional styles of Mexican music1.69×Music & Radio
Ken Griffey Jr.4.58×Sports
Graham Greene (actor)3.5×
Emilio Estefan8.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Enterprise Institute audience
TraitClusterScore
PatriotismCONSERVATISM4.03
LGBTQ+ IdentityOPEN3.31
SustainabilityBALANCE2.2
Luxury OrientationPREMIUM2.05
Family OrientationCONSERVATISM1.94
Quality AwarenessPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for American Enterprise Institute
CountryShare
United States77.9%
Japan3.0%
France2.5%

See American Enterprise Institute audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Enterprise Institute have in United States?

American Enterprise Institute has an estimated audience of 654,336 people in United States, concentrated in California and New York.

What is the gender split and age of American Enterprise Institute fans?

44.8% of American Enterprise Institute fans are female, 55.2% are male, with an average age of 45.3 years.

Which brands do American Enterprise Institute fans like most?

American Enterprise Institute fans show strongest brand affinity for Urban Outfitters (6.63×), Hebe (20×), and Product design (4.51×) over the country average.

Where do American Enterprise Institute fans live in United States?

American Enterprise Institute fans in United States are most concentrated in California (reach 57,681), New York (reach 36,684), and Virginia (reach 32,235). These three regions account for the largest share of the active audience.

What other brands do American Enterprise Institute fans also like?

Beyond American Enterprise Institute itself, the audience over-indexes on Hebe (20×), Product design (4.51×), Redemption (theology) (20×), and Meals on Wheels (9.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Enterprise Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.