Rascasse Audience Intelligence

Naismith Memorial Basketball Hall of Fame Audience in United States

A data profile of the people who buy, follow and care about Naismith Memorial Basketball Hall of Fame in United States — modelled from more than twelve digital signal sources. Naismith Memorial Basketball Hall of Fame has an estimated audience of 739,607 people in United States.

#55among Charity in United States#2750among POI in United States#2712in Sports

The average Naismith Memorial Basketball Hall of Fame fan in United States is 41.6 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, New York.

Top brand affinities include Zach LaVine, DeMar DeRozan, Josh Duhamel, with strongest over-indexing on Zach LaVine (48.31× the country average).

Demographically, the Naismith Memorial Basketball Hall of Fame audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naismith Memorial Basketball Hall of Fame fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: POI · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naismith Memorial Basketball Hall of Fame profile in United States.

Audience size
740K
in United States
Gender
30.7%♀
69.3% male
Age
41.6
average years
Country rank
#28895
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naismith Memorial Basketball Hall of Fame fans

30.7% are female, 69.3% are male, average age 41.6.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Naismith Memorial Basketball Hall of Fame audience in United States
MetricValue
Female30.7%
Male69.3%
Average age41.6
Estimated audience size739,607
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Naismith Memorial Basketball Hall of Fame audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Naismith Memorial Basketball Hall of Fame audience comes from United States.

Worldwide audience distribution share by country for Naismith Memorial Basketball Hall of Fame
CountryShare
United States48.8%
Japan22.9%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naismith Memorial Basketball Hall of Fame audience in United States is strongest.

Fig. 05

Top regions by affinity

Naismith Memorial Basketball Hall of Fame fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~70K8.89×
02Massachusetts~100K8.85×
03Rhode Island~10K4.11×
04Vermont~5K3.88×
05New Hampshire~10K3.61×
06Maine~5K1.83×
07New York~60K1.33×
08New Jersey~20K0.90×
09Alaska~1K0.81×
10Delaware~2K0.80×
11North Dakota~1K0.79×
12South Dakota~1K0.78×
13Washington, District of Columbia~2K0.77×
14Montana~2K0.75×
15West Virginia~2K0.70×
16Pennsylvania~20K0.69×
17Ohio~20K0.68×
18Hawaii~2K0.67×
19Indiana~9K0.65×
20Idaho~2K0.65×
21New Mexico~2K0.63×
22Maryland~8K0.62×
23Nebraska~2K0.62×
24Mississippi~4K0.61×
25Kansas~3K0.59×
26Arkansas~4K0.58×
27Kentucky~5K0.56×
28Iowa~3K0.55×
29Virginia~10K0.54×
30Oklahoma~4K0.54×
31Wisconsin~6K0.53×
32North Carolina~10K0.52×
33Louisiana~5K0.52×
34Tennessee~8K0.51×
35Utah~3K0.51×
36Illinois~10K0.50×
37Michigan~10K0.50×
38South Carolina~6K0.50×
39Nevada~4K0.50×
40Minnesota~5K0.49×
41Missouri~6K0.48×
42Alabama~5K0.48×
43Oregon~4K0.48×
44Colorado~5K0.46×
45Georgia~10K0.45×
46Arizona~7K0.44×
47Washington~6K0.40×
48Florida~20K0.38×
49California~30K0.32×
50Texas~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Naismith Memorial Basketball Hall of Fame, United States
0.32×1.00×8.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naismith Memorial Basketball Hall of Fame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naismith Memorial Basketball Hall of Fame audience
#·InterestCategoryAffinity×
01Zach LaVineSports48.31×
02DeMar DeRozanSports37.75×
03Jrue HolidaySports24.84×
04Wilt ChamberlainSports20.33×
05Erin AndrewsSports20.00×
06Simon HelbergMovies & TV20.00×
07Bill RussellSports20.00×
08Kevin LoveSports18.88×
09Josh DuhamelFashion & Accessoires18.87×
10Dwight HowardSports16.37×
11Jason SegelMovies & TV16.23×
12Magic JohnsonSports14.49×
13Seth GreenMovies & TV11.63×
14Sophia BushMovies & TV10.53×
15Julianne MooreMovies & TV9.97×
16Nathan FillionMovies & TV8.24×
17Brooklyn NetsSports4.80×
18Apple StoreShopping4.78×
19Giannis AntetokounmpoSports4.51×
20Pizza HutFood & Beverages2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naismith Memorial Basketball Hall of Fame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naismith Memorial Basketball Hall of Fame audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Career OrientationPOWER1.60×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naismith Memorial Basketball Hall of Fame audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naismith Memorial Basketball Hall of Fame have in United States?

Naismith Memorial Basketball Hall of Fame has an estimated audience of 739,607 people in United States, concentrated in Massachusetts and Connecticut.

02

What is the gender split and age of Naismith Memorial Basketball Hall of Fame fans?

30.7% of Naismith Memorial Basketball Hall of Fame fans are female, 69.3% are male, with an average age of 41.6 years.

03

Which brands do Naismith Memorial Basketball Hall of Fame fans like most?

Naismith Memorial Basketball Hall of Fame fans show strongest brand affinity for Zach LaVine (48.31×), DeMar DeRozan (37.75×), and Josh Duhamel (18.87×) over the country average.

04

Where do Naismith Memorial Basketball Hall of Fame fans live in United States?

Naismith Memorial Basketball Hall of Fame fans in United States are most concentrated in Massachusetts (reach ~100K), Connecticut (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Naismith Memorial Basketball Hall of Fame fans also like?

Beyond Naismith Memorial Basketball Hall of Fame itself, the audience over-indexes on DeMar DeRozan (37.75×), Josh Duhamel (18.87×), Jrue Holiday (24.84×), and Wilt Chamberlain (20.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Naismith Memorial Basketball Hall of Fame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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