Naismith Memorial Basketball Hall of Fame Audience in United States
Naismith Memorial Basketball Hall of Fame has an estimated audience of 739,607 people in United States. 30.7% are female, 69.3% are male, average age 41.6. Top regions: Massachusetts, Connecticut, New York. Top brand affinities: Alaska, Surf kayaking, Israel, Chili con carne, Horeca.
The average Naismith Memorial Basketball Hall of Fame fan in United States is 41.6 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Connecticut, New York. Top brand affinities include Alaska, Surf kayaking, Israel, with strongest over-indexing on Alaska (2.68× the country average). Demographically, the Naismith Memorial Basketball Hall of Fame audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Charity
Demographics of Naismith Memorial Basketball Hall of Fame fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 41.6 |
| Estimated audience size | 739,607 |
Audience persona
The typical Naismith Memorial Basketball Hall of Fame fan in United States is more male, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 137,081 | 9.41× |
| Connecticut | 67,516 | 9.1× |
| New York | 57,039 | 1.38× |
| California | 23,855 | 0.29× |
| Florida | 17,610 | 0.35× |
| Texas | 17,160 | 0.27× |
| Pennsylvania | 16,324 | 0.66× |
| New Jersey | 16,324 | 0.87× |
| Ohio | 14,773 | 0.65× |
| Illinois | 11,835 | 0.48× |
| New Hampshire | 11,750 | 4.03× |
| Rhode Island | 10,875 | 4.62× |
| North Carolina | 10,536 | 0.47× |
| Georgia | 8,805 | 0.39× |
| Michigan | 8,577 | 0.44× |
| Virginia | 8,574 | 0.48× |
| Indiana | 7,784 | 0.58× |
| Maryland | 7,356 | 0.58× |
| Tennessee | 6,391 | 0.43× |
| Arizona | 5,298 | 0.35× |
| Wisconsin | 5,223 | 0.47× |
| Vermont | 5,185 | 3.99× |
| Maine | 5,042 | 1.9× |
| Colorado | 4,224 | 0.36× |
| Missouri | 4,142 | 0.35× |
| Washington | 4,124 | 0.28× |
| Minnesota | 4,102 | 0.39× |
| South Carolina | 3,994 | 0.36× |
| Kentucky | 3,931 | 0.42× |
| Louisiana | 3,497 | 0.37× |
| Alabama | 2,639 | 0.26× |
| Oregon | 2,443 | 0.29× |
| Oklahoma | 2,286 | 0.28× |
| Kansas | 2,229 | 0.38× |
| Nevada | 2,071 | 0.29× |
| Arkansas | 1,889 | 0.31× |
| Iowa | 1,847 | 0.3× |
| West Virginia | 1,667 | 0.48× |
| Utah | 1,654 | 0.25× |
| Washington, District of Columbia | 1,501 | 0.68× |
| Mississippi | 1,382 | 0.23× |
| Delaware | 1,125 | 0.55× |
| Nebraska | 956 | 0.26× |
| Idaho | 851 | 0.23× |
| New Mexico | 740 | 0.2× |
| Hawaii | 735 | 0.23× |
| Montana | 458 | 0.22× |
| South Dakota | 339 | 0.2× |
| North Dakota | 330 | 0.22× |
| Alaska | 307 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.68× | Travel & Leisure |
| Surf kayaking | 21.27× | Sports |
| Israel | 2.52× | Travel & Leisure |
| Chili con carne | 8.47× | Food & Beverages |
| Horeca | 15.1× | Travel & Leisure |
| Graham Greene | 5.65× | Literature |
| Jeep Grand Cherokee (WJ) | 5.54× | Cars & Mobility |
| Natural rubber | 1.66× | Cars & Mobility |
| Primary and secondary antibodies | 28.53× | Health |
| Jingoism | 1.66× | Politics & Society |
| Litter box | 1.6× | Pets & Animals |
| Unique Gifts | 1.74× | Shopping |
| Captain America (1990 film) | 3.23× | Movies & TV |
| Home staging | 3.52× | Home & Garden |
| Governor of Michigan | 4.86× | Politics & Society |
| Vocal harmony | 2.92× | Music & Radio |
| Google Photos | 1.6× | Technology & Electronics |
| Arnold Palmer | 3.96× | Sports |
| Jill Scott | 3.64× | Music & Radio |
| Goop | 3.2× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Career Orientation | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.21 |
| Patriotism | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.15 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| Japan | 22.9% |
| Spain | 4.9% |
See Naismith Memorial Basketball Hall of Fame audiences in other countries
- Naismith Memorial Basketball Hall of Fame — Germany
- Naismith Memorial Basketball Hall of Fame — United Kingdom
- Naismith Memorial Basketball Hall of Fame — France
- Naismith Memorial Basketball Hall of Fame — Italy
- Naismith Memorial Basketball Hall of Fame — Spain
- Naismith Memorial Basketball Hall of Fame — Brazil
- Naismith Memorial Basketball Hall of Fame — Japan
- Naismith Memorial Basketball Hall of Fame — South Korea
- Naismith Memorial Basketball Hall of Fame — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Naismith Memorial Basketball Hall of Fame have in United States?
Naismith Memorial Basketball Hall of Fame has an estimated audience of 739,607 people in United States, concentrated in Massachusetts and Connecticut.
What is the gender split and age of Naismith Memorial Basketball Hall of Fame fans?
30.7% of Naismith Memorial Basketball Hall of Fame fans are female, 69.3% are male, with an average age of 41.6 years.
Which brands do Naismith Memorial Basketball Hall of Fame fans like most?
Naismith Memorial Basketball Hall of Fame fans show strongest brand affinity for Alaska (2.68×), Surf kayaking (21.27×), and Israel (2.52×) over the country average.
Where do Naismith Memorial Basketball Hall of Fame fans live in United States?
Naismith Memorial Basketball Hall of Fame fans in United States are most concentrated in Massachusetts (reach 137,081), Connecticut (reach 67,516), and New York (reach 57,039). These three regions account for the largest share of the active audience.
What other brands do Naismith Memorial Basketball Hall of Fame fans also like?
Beyond Naismith Memorial Basketball Hall of Fame itself, the audience over-indexes on Surf kayaking (21.27×), Israel (2.52×), Chili con carne (8.47×), and Horeca (15.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Naismith Memorial Basketball Hall of Fame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.