Pew Research Center Audience in United States

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Pew Research Center has an estimated audience of 716,926 people in United States. 57.8% are female, 42.2% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Nationality, Minnesota, Panama, Albany County, New York, Buying and Selling Real Estate.

The average Pew Research Center fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Minnesota, Panama, with strongest over-indexing on Nationality (6.15× the country average). Demographically, the Pew Research Center audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Pew Research Center fans

Demographic split for Pew Research Center audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.0
Estimated audience size716,926

Audience persona

The typical Pew Research Center fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Pew Research Center in United States
RegionReachAffinity
California84,1411.07×
Texas49,2590.8×
New York45,7381.14×
Florida37,8330.78×
Pennsylvania26,1071.08×
Virginia24,5951.41×
North Carolina21,9461.02×
Illinois21,0710.88×
Georgia20,2640.92×
Massachusetts20,1871.43×
Michigan18,4750.99×
Ohio18,0550.82×
Washington17,1091.19×
Maryland16,7871.36×
New Jersey16,4630.9×
Arizona12,7140.87×
Indiana12,6540.97×
Tennessee11,6850.81×
Wisconsin10,8811.01×
Washington, District of Columbia10,7835×
Missouri10,0940.87×
Colorado9,4110.83×
Minnesota9,2920.9×
Oregon9,2151.12×
South Carolina8,3310.77×
Utah8,2361.28×
Connecticut7,8951.1×
Kentucky7,0190.78×
Oklahoma6,8330.86×
Louisiana6,6430.72×
Alabama6,4480.64×
Iowa6,1201.04×
Kansas5,7721.02×
Nevada4,5610.66×
Idaho4,2531.18×
Arkansas4,1270.7×
Mississippi3,6620.62×
Nebraska3,2410.9×
Rhode Island2,7771.22×
New Hampshire2,6080.92×
Maine2,3230.9×
New Mexico2,2640.63×
West Virginia2,2320.67×
Hawaii1,9150.62×
Delaware1,8360.93×
Montana1,6060.81×
Vermont1,6041.27×
North Dakota1,2890.88×
South Dakota1,0450.63×
Alaska9110.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pew Research Center audience
BrandAffinityCategory
Nationality6.15×Politics & Society
Minnesota2.45×Travel & Leisure
Panama2.98×Travel & Leisure
Albany County, New York7.1×Travel & Leisure
Buying and Selling Real Estate4.3×Home & Garden
South Asian cuisine4.64×Food & Beverages
Solo climbing2.84×Sports
James Madison University5.23×Business & Career
Penn & Teller3.41×Movies & TV
Mackenzie Foy3.09×Fashion & Accessoires
JTV (Indonesia)2.08×
St Matthew Passion16×
Erie County, New York3.48×Travel & Leisure
Business English2.04×Business & Career
San Pellegrino2.6×Food & Beverages
Enfamil2.25×Kids & Family
Layne Staley2.03×Music & Radio
Geothermal heating3.12×Home & Garden
Buying a House2.08×Home & Garden
Voltron: Legendary Defender4.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pew Research Center audience
TraitClusterScore
PatriotismCONSERVATISM2.17
SpiritualityBALANCE2.03
Community OrientationOPEN1.62
Need for SecurityCONSERVATISM1.55
IndividualismJOY1.53
Career OrientationPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Pew Research Center
CountryShare
United States74.4%
Mexico5.1%
Japan2.3%

See Pew Research Center audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Pew Research Center have in United States?

Pew Research Center has an estimated audience of 716,926 people in United States, concentrated in California and Texas.

What is the gender split and age of Pew Research Center fans?

57.8% of Pew Research Center fans are female, 42.2% are male, with an average age of 44.0 years.

Which brands do Pew Research Center fans like most?

Pew Research Center fans show strongest brand affinity for Nationality (6.15×), Minnesota (2.45×), and Panama (2.98×) over the country average.

Where do Pew Research Center fans live in United States?

Pew Research Center fans in United States are most concentrated in California (reach 84,141), Texas (reach 49,259), and New York (reach 45,738). These three regions account for the largest share of the active audience.

What other brands do Pew Research Center fans also like?

Beyond Pew Research Center itself, the audience over-indexes on Minnesota (2.45×), Panama (2.98×), Albany County, New York (7.1×), and Buying and Selling Real Estate (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pew Research Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.