A data profile of the people who buy, follow and care about Pew Research Center in Brazil — modelled from more than twelve digital signal sources. Pew Research Center has an estimated audience of 11,780 people in Brazil.
Pew Research Center has an estimated audience of 11,780 people in Brazil. 49.6% are female, 50.4% are male, average age 41.5. Top brand affinities: Jessica Alba, 23andMe, Colorado Rockies, A.S. Roma, CNN.
Top brand affinities include Jessica Alba, 23andMe, Colorado Rockies, with strongest over-indexing on Jessica Alba (63.19× the country average).
Demographically, the Pew Research Center audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Pew Research Center fan in Brazil is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jessica Alba.
The key figures that characterise the Pew Research Center profile in Brazil.
49.6% are female, 50.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.5 |
| Estimated audience size | 11,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Pew Research Center audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 74.3% |
| Mexico | 5.1% |
| Japan | 2.3% |
The strongest cross-interests of the Pew Research Center audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colorado Rockies | Sports | 86.36× | ||
| 02 | 23andMe | Health | 64.77× | ||
| 03 | Jessica Alba | Movies & TV | 63.19× | ||
| 04 | Las Vegas Raiders | Sports | 11.78× | ||
| 05 | A.S. Roma | Sports | 4.79× | ||
| 06 | CNN | Movies & TV | 3.94× | ||
| 07 | Anne Hathaway | Movies & TV | 3.26× | ||
| 08 | Nonprofit organization | Politics & Society | 2.60× | ||
| 09 | Internet & Social Media | 2.48× | |||
| 10 | Goiás Esporte Clube | Sports | 2.36× | ||
| 11 | Public transport | Cars & Mobility | 2.11× | ||
| 12 | Tradition | Politics & Society | 2.03× | ||
| 13 | Innovation | Business & Career | 1.92× | ||
| 14 | Religion | Business & Career | 1.84× | ||
| 15 | Clube Atlético Mineiro | Sports | 1.65× | ||
| 16 | Fluminense FC | Sports | 1.63× | ||
| 17 | Medicine | Business & Career | 1.58× | ||
| 18 | Brazil national football team | Sports | 1.53× | ||
| 19 | Esporte Clube Bahia | Sports | 1.52× | ||
| 20 | Cloud computing | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.61× | |
| Individualism | JOY | 2.16× | |
| Tradition | CONSERVATISM | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.58× | |
| Quality Awareness | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pew Research Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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