Environmental Working Group Audience in United States
Environmental Working Group has an estimated audience of 749,156 people in United States. 71.8% are female, 28.2% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Back to the Future, PSV Eindhoven, Feyenoord, New York Post, Red wine.
The average Environmental Working Group fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Back to the Future, PSV Eindhoven, Feyenoord, with strongest over-indexing on Back to the Future (17.68× the country average). Demographically, the Environmental Working Group audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Environmental Working Group fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 42.3 |
| Estimated audience size | 749,156 |
Audience persona
The typical Environmental Working Group fan in United States is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Back to the Future.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 100,657 | 1.22× |
| Texas | 52,487 | 0.81× |
| Florida | 52,047 | 1.03× |
| New York | 45,462 | 1.09× |
| Pennsylvania | 25,168 | 1× |
| Illinois | 25,095 | 1.01× |
| North Carolina | 23,800 | 1.06× |
| Ohio | 21,853 | 0.95× |
| New Jersey | 20,315 | 1.07× |
| Washington | 20,312 | 1.35× |
| Virginia | 19,922 | 1.09× |
| Michigan | 19,198 | 0.98× |
| Massachusetts | 19,135 | 1.3× |
| Georgia | 18,910 | 0.82× |
| Colorado | 15,929 | 1.35× |
| Arizona | 14,689 | 0.96× |
| Tennessee | 14,196 | 0.94× |
| Minnesota | 13,892 | 1.29× |
| Wisconsin | 13,066 | 1.16× |
| Maryland | 12,240 | 0.95× |
| Indiana | 11,992 | 0.88× |
| Oregon | 11,078 | 1.29× |
| Missouri | 10,677 | 0.88× |
| South Carolina | 10,323 | 0.92× |
| Connecticut | 9,445 | 1.26× |
| Kentucky | 7,054 | 0.75× |
| Alabama | 6,800 | 0.65× |
| Iowa | 6,486 | 1.05× |
| Oklahoma | 6,389 | 0.77× |
| Utah | 6,311 | 0.94× |
| Louisiana | 5,532 | 0.57× |
| Nevada | 5,360 | 0.74× |
| Kansas | 5,337 | 0.9× |
| Idaho | 4,910 | 1.31× |
| Arkansas | 4,138 | 0.67× |
| New Hampshire | 3,967 | 1.34× |
| Nebraska | 3,513 | 0.94× |
| Washington, District of Columbia | 3,181 | 1.41× |
| Hawaii | 3,170 | 0.98× |
| Maine | 3,091 | 1.15× |
| Rhode Island | 3,020 | 1.27× |
| Mississippi | 2,950 | 0.48× |
| New Mexico | 2,834 | 0.75× |
| Montana | 2,629 | 1.26× |
| West Virginia | 2,128 | 0.61× |
| Vermont | 1,818 | 1.38× |
| South Dakota | 1,618 | 0.93× |
| North Dakota | 1,569 | 1.02× |
| Delaware | 1,536 | 0.74× |
| Alaska | 1,344 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Back to the Future | 17.68× | Movies & TV |
| PSV Eindhoven | 40.26× | Sports |
| Feyenoord | 44.64× | Sports |
| New York Post | 5.81× | News |
| Red wine | 6.34× | Food & Beverages |
| White wine | 6.51× | Food & Beverages |
| FC Bayern Munich | 3.94× | Sports |
| Consumer Reports | 7.25× | Business & Career |
| Dollar General | 2.17× | Shopping |
| Kitchenware | 2.84× | Home & Garden |
| Natural foods | 4.12× | Food & Beverages |
| Etsy | 2.3× | Fashion & Accessoires |
| Nordstrom | 1.95× | Shopping |
| Livemusic | 2.42× | Music & Radio |
| Philanthropy | 2.67× | Arts & Culture |
| Persil | 14.6× | Home & Garden |
| Outback Steakhouse | 3.17× | Food & Beverages |
| Organic farming | 2.44× | Food & Beverages |
| Dollar Tree | 1.69× | Shopping |
| Singer-songwriter | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.42 |
| Design Affinity | PREMIUM | 1.99 |
| Indulgence | JOY | 1.8 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Early Adopter Mentality | POWER | 1.53 |
| Mindfulness | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| Canada | 5.2% |
| South Korea | 4.8% |
See Environmental Working Group audiences in other countries
- Environmental Working Group — Germany
- Environmental Working Group — United Kingdom
- Environmental Working Group — France
- Environmental Working Group — Italy
- Environmental Working Group — Spain
- Environmental Working Group — Brazil
- Environmental Working Group — Japan
- Environmental Working Group — South Korea
- Environmental Working Group — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Environmental Working Group have in United States?
Environmental Working Group has an estimated audience of 749,156 people in United States, concentrated in California and Texas.
What is the gender split and age of Environmental Working Group fans?
71.8% of Environmental Working Group fans are female, 28.2% are male, with an average age of 42.3 years.
Which brands do Environmental Working Group fans like most?
Environmental Working Group fans show strongest brand affinity for Back to the Future (17.68×), PSV Eindhoven (40.26×), and Feyenoord (44.64×) over the country average.
Where do Environmental Working Group fans live in United States?
Environmental Working Group fans in United States are most concentrated in California (reach 100,657), Texas (reach 52,487), and Florida (reach 52,047). These three regions account for the largest share of the active audience.
What other brands do Environmental Working Group fans also like?
Beyond Environmental Working Group itself, the audience over-indexes on PSV Eindhoven (40.26×), Feyenoord (44.64×), New York Post (5.81×), and Red wine (6.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Environmental Working Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.