Rascasse Audience Intelligence

Environmental Working Group Audience in United States

A data profile of the people who buy, follow and care about Environmental Working Group in United States — modelled from more than twelve digital signal sources. Environmental Working Group has an estimated audience of 745,951 people in United States.

#53among Charity in United States#281among NGO / Political Party in United States#1676in Politics & Society

The average Environmental Working Group fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include New York Post, Trader Joe's, Philanthropy, with strongest over-indexing on New York Post (6.24× the country average).

Demographically, the Environmental Working Group audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmental Working Group fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for New York Post.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental Working Group profile in United States.

Audience size
746K
in United States
Gender
71.8%♀
28.2% male
Age
42.3
average years
Country rank
#28738
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental Working Group fans

71.8% are female, 28.2% are male, average age 42.3.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Environmental Working Group audience in United States
MetricValue
Female71.8%
Male28.2%
Average age42.3
Estimated audience size745,951
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Environmental Working Group audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Environmental Working Group audience comes from United States.

Worldwide audience distribution share by country for Environmental Working Group
CountryShare
United States65.6%
Canada5.1%
South Korea4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental Working Group audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmental Working Group fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.43×
02Washington, District of Columbia~3K1.38×
03New Hampshire~4K1.37×
04Rhode Island~3K1.34×
05Idaho~5K1.31×
06Colorado~20K1.30×
07Washington~20K1.28×
08Minnesota~10K1.28×
09Oregon~10K1.27×
10Montana~3K1.27×
11Massachusetts~20K1.26×
12Maine~3K1.26×
13Connecticut~9K1.21×
14Wisconsin~10K1.15×
15California~90K1.13×
16Iowa~7K1.09×
17Virginia~20K1.05×
18North Dakota~2K1.04×
19South Dakota~2K1.03×
20New York~40K1.02×
21North Carolina~20K1.00×
22New Jersey~20K1.00×
23Hawaii~3K1.00×
24Florida~50K0.99×
25Pennsylvania~20K0.98×
26Maryland~10K0.98×
27Nebraska~4K0.96×
28Kansas~6K0.95×
29Illinois~20K0.94×
30Michigan~20K0.94×
31Tennessee~10K0.94×
32Utah~6K0.93×
33Alaska~1K0.93×
34Ohio~20K0.92×
35Arizona~10K0.92×
36South Carolina~10K0.88×
37Missouri~10K0.86×
38Indiana~10K0.84×
39Delaware~2K0.83×
40Georgia~20K0.81×
41Kentucky~7K0.77×
42New Mexico~3K0.77×
43Texas~50K0.74×
44Oklahoma~6K0.74×
45Nevada~5K0.74×
46Arkansas~4K0.73×
47West Virginia~2K0.69×
48Alabama~7K0.68×
49Louisiana~6K0.61×
50Mississippi~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Environmental Working Group, United States
0.56×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental Working Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental Working Group audience
#·InterestCategoryAffinity×
01PersilHome & Garden14.09×
02Consumer ReportsBusiness & Career7.02×
03New York PostNews6.24×
04White wineFood & Beverages5.98×
05Red wineFood & Beverages5.86×
06PhilanthropyArts & Culture4.01×
07Simple livingPolitics & Society3.32×
08Natural foodsFood & Beverages3.05×
09Trader Joe'sShopping2.95×
10Wine tastingFood & Beverages2.82×
11Organic farmingFood & Beverages2.53×
12KitchenwareHome & Garden2.42×
13NASDAQBusiness & Career2.38×
14Charitable organizationPolitics & Society2.25×
15SupermarketShopping2.17×
16GeneticsKids & Family1.90×
17Nonprofit organizationPolitics & Society1.89×
18EtsyFashion & Accessoires1.88×
19Dollar GeneralShopping1.61×
20Target CorporationShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental Working Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental Working Group audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.18×
Community OrientationOPEN1.80×
SustainabilityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental Working Group audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.70×
ExtroversionTHRILL0.75×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental Working Group have in United States?

Environmental Working Group has an estimated audience of 745,951 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Environmental Working Group fans?

71.8% of Environmental Working Group fans are female, 28.2% are male, with an average age of 42.3 years.

03

Which brands do Environmental Working Group fans like most?

Environmental Working Group fans show strongest brand affinity for New York Post (6.24×), Trader Joe's (2.95×), and Philanthropy (4.01×) over the country average.

04

Where do Environmental Working Group fans live in United States?

Environmental Working Group fans in United States are most concentrated in California (reach ~90K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental Working Group fans also like?

Beyond Environmental Working Group itself, the audience over-indexes on Trader Joe's (2.95×), Philanthropy (4.01×), Red wine (5.86×), and White wine (5.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental Working Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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