Rascasse Audience Intelligence

Big Brothers Big Sisters of America Audience in United States

A data profile of the people who buy, follow and care about Big Brothers Big Sisters of America in United States — modelled from more than twelve digital signal sources. Big Brothers Big Sisters of America has an estimated audience of 601,507 people in United States.

#73among Charity in United States#357among NGO / Political Party in United States#1888in Politics & Society

The average Big Brothers Big Sisters of America fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Powerball, Celebrity Big Brother, Josh Duhamel, with strongest over-indexing on Powerball (4.68× the country average).

Demographically, the Big Brothers Big Sisters of America audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Brothers Big Sisters of America fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Powerball.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Brothers Big Sisters of America profile in United States.

Audience size
602K
in United States
Gender
59.8%♀
40.2% male
Age
41.2
average years
Country rank
#32762
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Brothers Big Sisters of America fans

59.8% are female, 40.2% are male, average age 41.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Big Brothers Big Sisters of America audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.2
Estimated audience size601,507
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Big Brothers Big Sisters of America audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Big Brothers Big Sisters of America audience comes from United States.

Worldwide audience distribution share by country for Big Brothers Big Sisters of America
CountryShare
United States81.9%
Canada13.8%
Japan0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Brothers Big Sisters of America audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Brothers Big Sisters of America fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~5K2.50×
02Massachusetts~20K1.86×
03Kansas~7K1.45×
04Nevada~8K1.44×
05Missouri~10K1.43×
06New Mexico~4K1.29×
07New York~40K1.22×
08Washington, District of Columbia~2K1.11×
09Alaska~1K1.10×
10Indiana~10K1.08×
11Connecticut~6K1.08×
12Oklahoma~7K1.07×
13Florida~40K1.03×
14Montana~2K1.03×
15Utah~5K1.01×
16New Jersey~20K1.00×
17Wisconsin~9K0.99×
18Ohio~20K0.98×
19Iowa~5K0.98×
20Nebraska~3K0.98×
21Hawaii~3K0.98×
22Vermont~1K0.97×
23Pennsylvania~20K0.96×
24North Dakota~1K0.96×
25South Dakota~1K0.95×
26Georgia~20K0.94×
27New Hampshire~2K0.94×
28Maine~2K0.94×
29Delaware~2K0.94×
30Arizona~10K0.91×
31Kentucky~7K0.91×
32Arkansas~5K0.91×
33Minnesota~8K0.89×
34Idaho~3K0.89×
35West Virginia~2K0.89×
36Virginia~10K0.88×
37Maryland~9K0.88×
38Alabama~7K0.87×
39California~60K0.86×
40Texas~40K0.86×
41Tennessee~10K0.85×
42Michigan~10K0.84×
43Mississippi~4K0.84×
44North Carolina~10K0.83×
45South Carolina~7K0.82×
46Illinois~20K0.81×
47Louisiana~6K0.81×
48Washington~10K0.80×
49Colorado~7K0.78×
50Oregon~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Big Brothers Big Sisters of America, United States
0.78×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Brothers Big Sisters of America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Brothers Big Sisters of America audience
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV24.82×
02Good CharlotteMusic & Radio17.08×
03Erin AndrewsSports14.28×
04JWowwMovies & TV14.28×
05Brook LopezSports14.28×
06Josh DuhamelFashion & Accessoires12.34×
07Leicester City F.C.Sports11.09×
08Big Brother (TV series)Movies & TV10.25×
09Hell's Kitchen (U.S. TV series)Movies & TV6.57×
10CatfishMovies & TV6.25×
11YMCAPolitics & Society5.06×
12PowerballGames4.68×
13Sustainable energyHome & Garden3.63×
14PhilanthropyArts & Culture2.76×
15Renewable energyBusiness & Career2.65×
16FedExBusiness & Career2.35×
17TMZInternet & Social Media2.13×
18SubwayFood & Beverages2.02×
19Pizza HutFood & Beverages1.99×
20McDonald'sFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Brothers Big Sisters of America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Brothers Big Sisters of America audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.27×
PatriotismCONSERVATISM1.64×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Brothers Big Sisters of America audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Brothers Big Sisters of America have in United States?

Big Brothers Big Sisters of America has an estimated audience of 601,507 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Brothers Big Sisters of America fans?

59.8% of Big Brothers Big Sisters of America fans are female, 40.2% are male, with an average age of 41.2 years.

03

Which brands do Big Brothers Big Sisters of America fans like most?

Big Brothers Big Sisters of America fans show strongest brand affinity for Powerball (4.68×), Celebrity Big Brother (24.82×), and Josh Duhamel (12.34×) over the country average.

04

Where do Big Brothers Big Sisters of America fans live in United States?

Big Brothers Big Sisters of America fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Big Brothers Big Sisters of America fans also like?

Beyond Big Brothers Big Sisters of America itself, the audience over-indexes on Celebrity Big Brother (24.82×), Josh Duhamel (12.34×), Big Brother (TV series) (10.25×), and Erin Andrews (14.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Big Brothers Big Sisters of America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Brothers Big Sisters of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →