Big Brothers Big Sisters of America Audience in United States
Big Brothers Big Sisters of America has an estimated audience of 599,502 people in United States. 59.8% are female, 40.2% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Celtic mythology, Vocal harmony, Goop, Governor of Michigan, Historic site.
The average Big Brothers Big Sisters of America fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Celtic mythology, Vocal harmony, Goop, with strongest over-indexing on Celtic mythology (25.45× the country average). Demographically, the Big Brothers Big Sisters of America audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Big Brothers Big Sisters of America fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.2 |
| Estimated audience size | 599,502 |
Audience persona
The typical Big Brothers Big Sisters of America fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Celtic mythology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,381 | 0.89× |
| Texas | 45,584 | 0.88× |
| New York | 45,265 | 1.35× |
| Florida | 45,232 | 1.11× |
| Massachusetts | 22,084 | 1.87× |
| Ohio | 19,551 | 1.06× |
| Pennsylvania | 19,365 | 0.96× |
| Georgia | 16,942 | 0.92× |
| Illinois | 15,977 | 0.8× |
| New Jersey | 15,470 | 1.01× |
| North Carolina | 14,871 | 0.82× |
| Missouri | 14,604 | 1.51× |
| Virginia | 12,654 | 0.87× |
| Michigan | 12,301 | 0.78× |
| Indiana | 12,246 | 1.12× |
| Arizona | 11,460 | 0.94× |
| Tennessee | 9,447 | 0.79× |
| Washington | 9,404 | 0.78× |
| Nevada | 8,942 | 1.54× |
| Maryland | 8,829 | 0.86× |
| Wisconsin | 8,548 | 0.95× |
| Kansas | 7,857 | 1.66× |
| Oklahoma | 7,391 | 1.11× |
| Connecticut | 7,331 | 1.22× |
| Minnesota | 7,188 | 0.84× |
| Colorado | 6,925 | 0.73× |
| South Carolina | 6,191 | 0.69× |
| Kentucky | 6,147 | 0.82× |
| Alabama | 6,049 | 0.72× |
| Utah | 5,824 | 1.08× |
| Rhode Island | 5,745 | 3.01× |
| Louisiana | 5,007 | 0.65× |
| Iowa | 4,597 | 0.93× |
| Oregon | 4,141 | 0.6× |
| New Mexico | 3,970 | 1.32× |
| Arkansas | 3,939 | 0.8× |
| Nebraska | 2,953 | 0.98× |
| Washington, District of Columbia | 2,290 | 1.27× |
| Hawaii | 2,269 | 0.88× |
| Mississippi | 1,917 | 0.39× |
| Maine | 1,888 | 0.88× |
| New Hampshire | 1,875 | 0.79× |
| Montana | 1,807 | 1.09× |
| Idaho | 1,736 | 0.58× |
| West Virginia | 1,682 | 0.6× |
| Alaska | 1,579 | 1.23× |
| Delaware | 1,339 | 0.81× |
| South Dakota | 1,019 | 0.74× |
| North Dakota | 992 | 0.81× |
| Wyoming | 960 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celtic mythology | 25.45× | Arts & Culture |
| Vocal harmony | 6.43× | Music & Radio |
| Goop | 7.53× | Internet & Social Media |
| Governor of Michigan | 9.81× | Politics & Society |
| Historic site | 5.55× | Arts & Culture |
| headspace | 11.84× | Health |
| Penn & Teller | 9.9× | Movies & TV |
| Hibachi | 8.99× | Food & Beverages |
| Google Home | 7.34× | Technology & Electronics |
| Israel | 2.38× | Travel & Leisure |
| Wok | 7.2× | Food & Beverages |
| Grinch | 4.31× | Movies & TV |
| TV Fanatic | 10.94× | Movies & TV |
| Electrolyte | 4.75× | Health |
| Grace Slick | 8.34× | Music & Radio |
| Alaska | 1.62× | Travel & Leisure |
| Cherish (group) | 9.8× | Music & Radio |
| Jeep Wagoneer | 5.11× | Cars & Mobility |
| Ira Glass | 15.26× | Music & Radio |
| Go Go's | 9.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.2 |
| Career Orientation | POWER | 1.38 |
| Extroversion | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.9% |
| Canada | 13.8% |
| Japan | 0.6% |
See Big Brothers Big Sisters of America audiences in other countries
- Big Brothers Big Sisters of America — Germany
- Big Brothers Big Sisters of America — United Kingdom
- Big Brothers Big Sisters of America — France
- Big Brothers Big Sisters of America — Italy
- Big Brothers Big Sisters of America — Spain
- Big Brothers Big Sisters of America — Brazil
- Big Brothers Big Sisters of America — Japan
- Big Brothers Big Sisters of America — South Korea
- Big Brothers Big Sisters of America — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Big Brothers Big Sisters of America have in United States?
Big Brothers Big Sisters of America has an estimated audience of 599,502 people in United States, concentrated in California and Texas.
What is the gender split and age of Big Brothers Big Sisters of America fans?
59.8% of Big Brothers Big Sisters of America fans are female, 40.2% are male, with an average age of 41.2 years.
Which brands do Big Brothers Big Sisters of America fans like most?
Big Brothers Big Sisters of America fans show strongest brand affinity for Celtic mythology (25.45×), Vocal harmony (6.43×), and Goop (7.53×) over the country average.
Where do Big Brothers Big Sisters of America fans live in United States?
Big Brothers Big Sisters of America fans in United States are most concentrated in California (reach 58,381), Texas (reach 45,584), and New York (reach 45,265). These three regions account for the largest share of the active audience.
What other brands do Big Brothers Big Sisters of America fans also like?
Beyond Big Brothers Big Sisters of America itself, the audience over-indexes on Vocal harmony (6.43×), Goop (7.53×), Governor of Michigan (9.81×), and Historic site (5.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Brothers Big Sisters of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.