Rascasse Audience Intelligence

Natural Resources Defense Council Audience in United States

A data profile of the people who buy, follow and care about Natural Resources Defense Council in United States — modelled from more than twelve digital signal sources. Natural Resources Defense Council has an estimated audience of 770,632 people in United States.

#52among Charity in United States#274among NGO / Political Party in United States#1651in Politics & Society

The average Natural Resources Defense Council fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Bob Evans, Renewable energy, with strongest over-indexing on Sustainable energy (8.45× the country average).

Demographically, the Natural Resources Defense Council audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural Resources Defense Council fan in United States is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural Resources Defense Council profile in United States.

Audience size
771K
in United States
Gender
61.7%♀
38.3% male
Age
44.5
average years
Country rank
#28137
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural Resources Defense Council fans

61.7% are female, 38.3% are male, average age 44.5.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Natural Resources Defense Council audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.5
Estimated audience size770,632
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Natural Resources Defense Council audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3913%
40-4920%
50+39%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Natural Resources Defense Council audience comes from United States.

Worldwide audience distribution share by country for Natural Resources Defense Council
CountryShare
United States76.5%
India7.0%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural Resources Defense Council audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural Resources Defense Council fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K10.44×
02Vermont~3K1.97×
03New York~70K1.64×
04Maryland~20K1.62×
05Virginia~30K1.44×
06Massachusetts~20K1.34×
07Oregon~10K1.30×
08Montana~3K1.27×
09Maine~3K1.24×
10California~100K1.22×
11Colorado~10K1.21×
12Connecticut~9K1.20×
13Illinois~30K1.06×
14New Hampshire~3K1.02×
15Washington~20K1.00×
16Rhode Island~2K0.98×
17Pennsylvania~30K0.96×
18Alaska~2K0.96×
19New Mexico~4K0.94×
20New Jersey~20K0.92×
21Delaware~2K0.85×
22Minnesota~9K0.84×
23North Dakota~1K0.83×
24Wisconsin~10K0.82×
25South Dakota~1K0.82×
26Hawaii~3K0.79×
27Idaho~3K0.77×
28Michigan~20K0.75×
29North Carolina~20K0.74×
30West Virginia~3K0.74×
31Nebraska~3K0.73×
32Missouri~9K0.71×
33Iowa~4K0.69×
34Mississippi~4K0.69×
35Kansas~4K0.68×
36Utah~5K0.67×
37Arkansas~4K0.66×
38Ohio~10K0.62×
39Kentucky~6K0.62×
40Indiana~9K0.61×
41Arizona~10K0.60×
42Oklahoma~5K0.60×
43Nevada~4K0.60×
44South Carolina~7K0.59×
45Louisiana~6K0.59×
46Georgia~10K0.56×
47Tennessee~9K0.56×
48Alabama~6K0.55×
49Florida~30K0.49×
50Texas~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Natural Resources Defense Council, United States
0.43×1.00×10.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural Resources Defense Council audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural Resources Defense Council audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages14.81×
02Médecins Sans FrontièresPolitics & Society14.81×
03Honda CityCars & Mobility14.81×
04Water pollutionPolitics & Society9.65×
05Endangered speciesPets & Animals8.86×
06Sustainable energyHome & Garden8.45×
07PollenHealth7.78×
08Freedom of speechPolitics & Society6.21×
09Renewable energyBusiness & Career6.05×
10IndividualismPolitics & Society5.51×
11PoliticoPolitics & Society4.56×
12MSNBCMovies & TV4.49×
13Charitable organizationPolitics & Society3.29×
14The Washington PostNews3.25×
15Nonprofit organizationPolitics & Society3.03×
16PhilanthropyArts & Culture2.75×
17ActivismPolitics & Society2.57×
18SustainabilityPolitics & Society2.18×
19American AirlinesTravel & Leisure2.12×
20CNNMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural Resources Defense Council audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural Resources Defense Council audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.90×
IndividualismJOY2.64×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural Resources Defense Council audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Social Media UsageJOY0.94×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural Resources Defense Council have in United States?

Natural Resources Defense Council has an estimated audience of 770,632 people in United States, concentrated in California and New York.

02

What is the gender split and age of Natural Resources Defense Council fans?

61.7% of Natural Resources Defense Council fans are female, 38.3% are male, with an average age of 44.5 years.

03

Which brands do Natural Resources Defense Council fans like most?

Natural Resources Defense Council fans show strongest brand affinity for Sustainable energy (8.45×), Bob Evans (14.81×), and Renewable energy (6.05×) over the country average.

04

Where do Natural Resources Defense Council fans live in United States?

Natural Resources Defense Council fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Natural Resources Defense Council fans also like?

Beyond Natural Resources Defense Council itself, the audience over-indexes on Bob Evans (14.81×), Renewable energy (6.05×), Nonprofit organization (3.03×), and Endangered species (8.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Resources Defense Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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