Natural Resources Defense Council Audience in United States

Natural Resources Defense Council logo

Natural Resources Defense Council has an estimated audience of 775,006 people in United States. 61.7% are female, 38.3% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Hibachi, Goop, Governor of Michigan, Google Home.

The average Natural Resources Defense Council fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Hibachi, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Natural Resources Defense Council audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Natural Resources Defense Council fans

Demographic split for Natural Resources Defense Council audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.5
Estimated audience size775,006

Audience persona

The typical Natural Resources Defense Council fan in United States is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Natural Resources Defense Council in United States
RegionReachAffinity
California108,0131.27×
New York73,3461.69×
Texas28,4690.43×
Illinois28,2051.09×
Virginia27,3251.45×
Florida25,7760.49×
Pennsylvania24,0510.92×
Washington, District of Columbia23,0259.88×
Massachusetts22,8051.49×
Maryland21,2401.59×
New Jersey19,2570.98×
North Carolina18,3240.79×
Washington17,0271.1×
Colorado16,2941.33×
Michigan15,7040.77×
Ohio13,7340.58×
Oregon12,8781.45×
Georgia12,7850.54×
Connecticut10,1351.3×
Wisconsin9,7400.84×
Minnesota9,5510.86×
Arizona8,3770.53×
Indiana7,6490.54×
Tennessee7,5270.48×
Missouri7,3750.59×
South Carolina5,2110.45×
Kentucky4,3060.44×
Maine4,0251.45×
Utah4,0020.58×
New Mexico3,7430.96×
Iowa3,5190.55×
Louisiana3,5040.35×
New Hampshire3,4261.12×
Vermont3,4232.52×
Nevada3,2680.44×
Montana3,0821.43×
Kansas3,0390.5×
Alabama2,9360.27×
Oklahoma2,5490.3×
Idaho2,4700.64×
Arkansas2,4510.38×
Rhode Island2,3590.96×
Hawaii2,1050.63×
Nebraska1,9830.51×
Delaware1,5970.75×
Mississippi1,5330.24×
West Virginia1,5180.42×
Alaska1,3710.83×
Wyoming7310.64×
North Dakota6040.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural Resources Defense Council audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hibachi22.06×Food & Beverages
Goop10.8×Internet & Social Media
Governor of Michigan14.57×Politics & Society
Google Home12.69×Technology & Electronics
headspace16.26×Health
Wok11.03×Food & Beverages
Ira Glass29.07×Music & Radio
Grace Slick14.12×Music & Radio
Tipsy Elves14.81×Shopping
Cherish (group)16.05×Music & Radio
Grinch5.76×Movies & TV
Vocal harmony6.36×Music & Radio
Natural rubber2.45×Cars & Mobility
TV Fanatic12.47×Movies & TV
El Paso County, Colorado14.51×Travel & Leisure
Cryptic crossword16.42×Technology & Electronics
Guitarist (magazine)12.07×Music & Radio
Goma17.86×Travel & Leisure
No Escape (1994 film)11.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural Resources Defense Council audience
TraitClusterScore
SustainabilityBALANCE3.22
TravellingTHRILL1.57
IndividualismJOY1.56
Community OrientationOPEN1.41
PatriotismCONSERVATISM1.34
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Natural Resources Defense Council
CountryShare
United States76.5%
India7.1%
United Kingdom4.0%

See Natural Resources Defense Council audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Natural Resources Defense Council have in United States?

Natural Resources Defense Council has an estimated audience of 775,006 people in United States, concentrated in California and New York.

What is the gender split and age of Natural Resources Defense Council fans?

61.7% of Natural Resources Defense Council fans are female, 38.3% are male, with an average age of 44.5 years.

Which brands do Natural Resources Defense Council fans like most?

Natural Resources Defense Council fans show strongest brand affinity for Keene, New Hampshire (675×), Hibachi (22.06×), and Goop (10.8×) over the country average.

Where do Natural Resources Defense Council fans live in United States?

Natural Resources Defense Council fans in United States are most concentrated in California (reach 108,013), New York (reach 73,346), and Texas (reach 28,469). These three regions account for the largest share of the active audience.

What other brands do Natural Resources Defense Council fans also like?

Beyond Natural Resources Defense Council itself, the audience over-indexes on Hibachi (22.06×), Goop (10.8×), Governor of Michigan (14.57×), and Google Home (12.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Resources Defense Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.