Urijah Faber Audience in United States

Urijah Faber has an estimated audience of 275,456 people in United States. 12.0% are female, 88.0% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Georges St-Pierre, Nate Diaz, Autism Awareness, Anderson Silva, Diabetes mellitus awareness.

The average Urijah Faber fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Georges St-Pierre, Nate Diaz, Autism Awareness, with strongest over-indexing on Georges St-Pierre (77.32× the country average). Demographically, the Urijah Faber audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Urijah Faber fans

Demographic split for Urijah Faber audience in United States
MetricValue
Female12.0%
Male88.0%
Average age39.0
Estimated audience size275,456

Audience persona

The typical Urijah Faber fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Georges St-Pierre.

Top regions in United States

Top regions ranked by reach for Urijah Faber in United States
RegionReachAffinity
California65,6972.17×
Texas21,9490.93×
Florida16,8180.9×
New York11,7490.76×
Illinois8,7270.95×
Pennsylvania8,6850.94×
Michigan7,4551.03×
Ohio7,4270.88×
Washington6,9161.25×
Arizona6,8951.23×
North Carolina6,8770.83×
Georgia6,6860.79×
New Jersey5,9420.85×
Virginia5,4820.82×
Tennessee5,2570.95×
Nevada5,0821.91×
Indiana4,8600.97×
Missouri4,8221.09×
Colorado4,8001.11×
Minnesota4,6671.18×
Massachusetts4,2530.78×
Oregon3,9951.27×
South Carolina3,5020.85×
Maryland3,4800.73×
Wisconsin3,4090.82×
Oklahoma3,2671.07×
Louisiana3,2660.92×
Kentucky3,2600.94×
Alabama3,1700.82×
Utah2,4711×
Connecticut2,4200.88×
Iowa2,1680.96×
Arkansas1,9950.88×
Idaho1,8851.36×
Hawaii1,7881.51×
Kansas1,7790.82×
Mississippi1,6890.74×
New Mexico1,3500.98×
West Virginia1,3081.02×
Nebraska1,2870.93×
New Hampshire9830.91×
Montana8501.11×
Vermont7871.63×
Maine7660.78×
Alaska6451.1×
Rhode Island5950.68×
South Dakota5550.87×
North Dakota5530.98×
Delaware5320.7×
Washington, District of Columbia4730.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urijah Faber audience
BrandAffinityCategory
Georges St-Pierre77.32×Sports
Nate Diaz61.7×Sports
Autism Awareness19.03×Health
Anderson Silva69.49×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Cain Velasquez44.48×Sports
Singer-songwriter5.51×Music & Radio
Randy Couture60.18×Sports
Gina Carano17.09×Movies & TV
Income tax13.19×Business & Career
Kia Sportage21×Cars & Mobility
Wladimir Klitschko72.34×Sports
Brock Lesnar14.02×Sports
Houston Astros7.99×Sports
Jon Jones13.15×Sports
Day trading9.71×Business & Career
Blended whiskey10.06×Food & Beverages
Conor McGregor10.2×Sports
Rhythmic gymnastics16.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urijah Faber audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Luxury OrientationPREMIUM1.86
PatriotismCONSERVATISM1.66
Early Adopter MentalityPOWER1.44
Sports ActivityPOWER1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Urijah Faber
CountryShare
United States63.8%
United Kingdom5.6%
Canada5.0%

See Urijah Faber audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Urijah Faber have in United States?

Urijah Faber has an estimated audience of 275,456 people in United States, concentrated in California and Texas.

What is the gender split and age of Urijah Faber fans?

12.0% of Urijah Faber fans are female, 88.0% are male, with an average age of 39.0 years.

Which brands do Urijah Faber fans like most?

Urijah Faber fans show strongest brand affinity for Georges St-Pierre (77.32×), Nate Diaz (61.7×), and Autism Awareness (19.03×) over the country average.

Where do Urijah Faber fans live in United States?

Urijah Faber fans in United States are most concentrated in California (reach 65,697), Texas (reach 21,949), and Florida (reach 16,818). These three regions account for the largest share of the active audience.

What other brands do Urijah Faber fans also like?

Beyond Urijah Faber itself, the audience over-indexes on Nate Diaz (61.7×), Autism Awareness (19.03×), Anderson Silva (69.49×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urijah Faber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.