Weslaco, Texas Audience in United States

Weslaco, Texas logo

Weslaco, Texas has an estimated audience of 457,378 people in United States. 61.2% are female, 38.8% are male, average age 35.1. Top regions: Texas, California, Florida. Top brand affinities: Life of Pi, Ub Iwerks, I-Witness, Caesarea, Better Off Dead (film).

The average Weslaco, Texas fan in United States is 35.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Life of Pi, Ub Iwerks, I-Witness, with strongest over-indexing on Life of Pi (5.57× the country average). Demographically, the Weslaco, Texas audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Weslaco, Texas fans

Demographic split for Weslaco, Texas audience in United States
MetricValue
Female61.2%
Male38.8%
Average age35.1
Estimated audience size457,378

Audience persona

The typical Weslaco, Texas fan in United States is more female, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Weslaco, Texas in United States
RegionReachAffinity
Texas343,03421.38×
California23,2450.46×
Florida14,6240.47×
Illinois8,5420.56×
New York7,1570.28×
Minnesota5,7080.87×
Missouri5,4150.73×
Oklahoma5,3251.05×
Louisiana5,2360.89×
Ohio5,0930.36×
Georgia4,9880.35×
Michigan4,9020.41×
Arizona4,8570.52×
North Carolina4,6030.33×
Virginia4,1790.38×
Colorado4,0520.56×
Washington3,8460.42×
Arkansas3,8441.02×
Wisconsin3,6150.53×
Indiana3,4830.42×
Tennessee3,4110.37×
Iowa3,3060.88×
Pennsylvania3,3040.21×
Kansas2,7490.76×
New Jersey2,5350.22×
Utah2,4150.59×
New Mexico2,3891.04×
Alabama2,1880.34×
Nevada1,9840.45×
Massachusetts1,9330.21×
South Carolina1,7880.26×
Kentucky1,7470.3×
Maryland1,6940.22×
Mississippi1,6830.45×
Nebraska1,6810.73×
Oregon1,6460.31×
West Virginia1,1910.56×
Alaska1,1881.21×
Idaho1,0990.48×
North Dakota1,0781.15×
Hawaii1,0500.53×
Wyoming1,0431.54×
Connecticut1,0390.23×
Montana1,0360.82×
South Dakota1,0220.97×
New Hampshire9810.54×
Rhode Island9470.65×
Maine9470.58×
Vermont9321.16×
Delaware8480.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weslaco, Texas audience
BrandAffinityCategory
Life of Pi5.57×Movies & TV
Ub Iwerks15.72×Literature
I-Witness18.74×Movies & TV
Caesarea6.96×Travel & Leisure
Better Off Dead (film)2.84×Movies & TV
The Tree of Life (film)2.69×Movies & TV
Flattop grill6.11×Home & Garden
Star Trek: Insurrection5.41×Movies & TV
Omaha Storm Chasers3.78×Sports
Industrial Workers of the World4.59×Travel & Leisure
Title Nine1.78×Fashion & Accessoires
Cockpit1.55×Travel & Leisure
Equinix2.16×Business & Career
VBulletin13.51×Internet & Social Media
Mad About You1.9×Movies & TV
Ext JS3.67×Technology & Electronics
Duranguense1.58×Music & Radio
Ixmiquilpan5.02×
George Mikan1.95×Sports
JBS USA1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weslaco, Texas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.25
Price SensitivityPREMIUM1.09
ExtroversionTHRILL1.08
Urban LifestyleOPEN1.05
Risk AppetiteTHRILL1
Social Media UsageJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Weslaco, Texas
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Weslaco, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Weslaco, Texas have in United States?

Weslaco, Texas has an estimated audience of 457,378 people in United States, concentrated in Texas and California.

What is the gender split and age of Weslaco, Texas fans?

61.2% of Weslaco, Texas fans are female, 38.8% are male, with an average age of 35.1 years.

Which brands do Weslaco, Texas fans like most?

Weslaco, Texas fans show strongest brand affinity for Life of Pi (5.57×), Ub Iwerks (15.72×), and I-Witness (18.74×) over the country average.

Where do Weslaco, Texas fans live in United States?

Weslaco, Texas fans in United States are most concentrated in Texas (reach 343,034), California (reach 23,245), and Florida (reach 14,624). These three regions account for the largest share of the active audience.

What other brands do Weslaco, Texas fans also like?

Beyond Weslaco, Texas itself, the audience over-indexes on Ub Iwerks (15.72×), I-Witness (18.74×), Caesarea (6.96×), and Better Off Dead (film) (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weslaco, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.