West Texas Audience in United States

West Texas logo

West Texas has an estimated audience of 1,276,953 people in United States. 48.8% are female, 51.2% are male, average age 39.2. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Diane Sawyer, WESH, Israeli cuisine, Cockpit.

The average West Texas fan in United States is 39.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Diane Sawyer, WESH, with strongest over-indexing on Nebraska (3.92× the country average). Demographically, the West Texas audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of West Texas fans

Demographic split for West Texas audience in United States
MetricValue
Female48.8%
Male51.2%
Average age39.2
Estimated audience size1,276,953

Audience persona

The typical West Texas fan in United States is balanced, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for West Texas in United States
RegionReachAffinity
Texas947,4768.63×
California98,8640.7×
Florida48,0360.56×
New York40,1730.56×
Oklahoma31,4442.22×
Illinois31,0810.73×
Louisiana27,9751.7×
Ohio25,9740.66×
Colorado25,5681.27×
North Carolina24,4370.64×
Georgia23,8310.61×
Arizona23,4030.9×
Pennsylvania22,3290.52×
Washington21,2100.83×
Tennessee20,6990.81×
Virginia20,5100.66×
Michigan20,4270.61×
New Mexico19,2493.01×
Missouri17,8230.87×
Arkansas16,3771.56×
Massachusetts16,2960.65×
New Jersey14,6200.45×
Alabama13,1800.74×
Indiana12,5880.54×
Minnesota12,3040.67×
Kansas11,9221.18×
Wisconsin11,3410.59×
Oregon11,1390.76×
Maryland11,0690.5×
Nevada10,6450.86×
Mississippi10,6171.01×
Kentucky10,3980.65×
South Carolina10,2000.53×
Utah9,8840.86×
Iowa8,5940.82×
Connecticut6,7400.53×
Nebraska6,1720.96×
West Virginia5,6570.95×
Idaho5,2240.82×
Washington, District of Columbia3,8941.01×
Montana3,5351×
Hawaii3,4440.63×
New Hampshire2,6260.52×
North Dakota2,4650.94×
Wyoming2,4491.29×
Maine2,3440.51×
Alaska2,3060.84×
South Dakota2,2580.76×
Rhode Island1,8380.45×
Delaware1,3060.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Texas audience
BrandAffinityCategory
Nebraska3.92×Travel & Leisure
Diane Sawyer3×Movies & TV
WESH1.53×Movies & TV
Israeli cuisine2.29×Food & Beverages
Cockpit1.63×Travel & Leisure
Omaha Storm Chasers3.35×Sports
Toros de Tijuana3.49×Sports
Cultural studies1.57×Business & Career
George Mikan2.31×Sports
JBS USA1.99×Food & Beverages
Caesarea2.46×Travel & Leisure
James Stewart, Jr.2.47×Sports
Star Trek: Insurrection1.93×Movies & TV
Jbc1.93×Kids & Family
Ub Iwerks1.68×Literature
I-Witness2.85×Movies & TV
Summer Days (And Summer Nights!!)1.51×Music & Radio
Droop-E2.53×Music & Radio
WKMG-TV1.83×Movies & TV
St Matthew Passion1.53×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Texas audience
TraitClusterScore
DIY MentalityTHRILL1.18
TraditionCONSERVATISM1.15
Need for SecurityCONSERVATISM1.13
Career OrientationPOWER1.08
IndividualismJOY1.06
Price SensitivityPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for West Texas
CountryShare
United States97.4%
Australia1.2%
Mexico0.7%

See West Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does West Texas have in United States?

West Texas has an estimated audience of 1,276,953 people in United States, concentrated in Texas and California.

What is the gender split and age of West Texas fans?

48.8% of West Texas fans are female, 51.2% are male, with an average age of 39.2 years.

Which brands do West Texas fans like most?

West Texas fans show strongest brand affinity for Nebraska (3.92×), Diane Sawyer (3×), and WESH (1.53×) over the country average.

Where do West Texas fans live in United States?

West Texas fans in United States are most concentrated in Texas (reach 947,476), California (reach 98,864), and Florida (reach 48,036). These three regions account for the largest share of the active audience.

What other brands do West Texas fans also like?

Beyond West Texas itself, the audience over-indexes on Diane Sawyer (3×), WESH (1.53×), Israeli cuisine (2.29×), and Cockpit (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.