Wexford Audience in United States

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Wexford has an estimated audience of 330,869 people in United States. 66.6% are female, 33.4% are male, average age 40.8. Top regions: Pennsylvania, Georgia, Florida. Top brand affinities: Alaska, Sinaloa, Google Analytics, Leverage (TV series), John James Audubon.

The average Wexford fan in United States is 40.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Georgia, Florida. Top brand affinities include Alaska, Sinaloa, Google Analytics, with strongest over-indexing on Alaska (1.63× the country average). Demographically, the Wexford audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Wexford fans

Demographic split for Wexford audience in United States
MetricValue
Female66.6%
Male33.4%
Average age40.8
Estimated audience size330,869

Audience persona

The typical Wexford fan in United States is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Wexford in United States
RegionReachAffinity
Pennsylvania91,6718.23×
Georgia29,6552.91×
Florida23,5751.05×
California23,1010.63×
New York16,9810.92×
Texas15,0450.53×
Michigan12,8081.48×
Illinois12,4611.13×
South Carolina12,2492.46×
Ohio11,7141.15×
North Carolina10,6301.07×
Virginia9,4731.18×
New Jersey7,8720.94×
Massachusetts7,6181.17×
Maryland5,8691.03×
Washington5,0480.76×
Minnesota4,5960.97×
Tennessee4,5680.69×
Missouri4,5360.85×
Colorado4,4700.86×
Indiana4,3930.73×
Arizona4,2770.63×
Wisconsin4,1250.83×
West Virginia3,1792.06×
Oregon3,1220.82×
Connecticut2,7690.83×
Kentucky2,5810.62×
Louisiana2,4370.57×
Alabama2,1540.47×
Iowa1,7330.64×
Kansas1,5610.6×
New Mexico1,4940.9×
Oklahoma1,4770.4×
Utah1,4620.49×
Nevada1,3520.42×
Washington, District of Columbia1,2671.27×
Arkansas1,1400.42×
New Hampshire1,0150.78×
Nebraska9710.58×
Mississippi8670.32×
Maine8650.73×
Rhode Island7980.76×
Idaho7930.48×
Delaware7350.8×
Vermont5600.96×
Hawaii5310.37×
Montana5230.57×
Alaska3430.48×
South Dakota3200.42×
North Dakota3110.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wexford audience
BrandAffinityCategory
Alaska1.63×Travel & Leisure
Sinaloa1.58×Travel & Leisure
Google Analytics1.51×Internet & Social Media
Leverage (TV series)2×Movies & TV
John James Audubon5.8×Literature
Laguna (province)2.3×
Better Off Dead (film)2.36×Movies & TV
Academy Award for Best Visual Effects2.3×Movies & TV
Title Nine1.71×Fashion & Accessoires
The Tree of Life (film)1.92×Movies & TV
İznik5.61×Travel & Leisure
Isabel Pantoja3.27×Music & Radio
Ipsos2.58×Business & Career
Academy Award for Best Film Editing1.79×Movies & TV
IWeb2.24×
John Key2.71×Politics & Society
Apostrophe2.83×Literature
JBS USA1.67×Food & Beverages
Ixtapaluca1.75×Travel & Leisure
Industrial Workers of the World2.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wexford audience
TraitClusterScore
DIY MentalityTHRILL1.41
IndividualismJOY1.32
Price SensitivityPREMIUM1.28
Career OrientationPOWER1.24
TravellingTHRILL1.21
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Wexford
CountryShare
Ireland54.4%
United States27.9%
United Kingdom5.2%

See Wexford audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Wexford have in United States?

Wexford has an estimated audience of 330,869 people in United States, concentrated in Pennsylvania and Georgia.

What is the gender split and age of Wexford fans?

66.6% of Wexford fans are female, 33.4% are male, with an average age of 40.8 years.

Which brands do Wexford fans like most?

Wexford fans show strongest brand affinity for Alaska (1.63×), Sinaloa (1.58×), and Google Analytics (1.51×) over the country average.

Where do Wexford fans live in United States?

Wexford fans in United States are most concentrated in Pennsylvania (reach 91,671), Georgia (reach 29,655), and Florida (reach 23,575). These three regions account for the largest share of the active audience.

What other brands do Wexford fans also like?

Beyond Wexford itself, the audience over-indexes on Sinaloa (1.58×), Google Analytics (1.51×), Leverage (TV series) (2×), and John James Audubon (5.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wexford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.