White-tailed deer Audience in United States
White-tailed deer has an estimated audience of 5,349,944 people in United States. 33.2% are female, 66.8% are male, average age 35.6. Top brand affinities: Combat sport, Bank account, WESH, ABC 7 Chicago, N1 road (South Africa).
Top brand affinities include Combat sport, Bank account, WESH, with strongest over-indexing on Combat sport (1.54× the country average). Demographically, the White-tailed deer audience skews more male with an average age of 35.6, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.
Category: Pets & Animals · Type: Topic
Demographics of White-tailed deer fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 35.6 |
| Estimated audience size | 5,349,944 |
Audience persona
The typical White-tailed deer fan in United States is more male, around 35.6 years old, with strong DIY Mentality tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.54× | Sports |
| Bank account | 1.76× | Business & Career |
| WESH | 2.57× | Movies & TV |
| ABC 7 Chicago | 2.16× | Movies & TV |
| N1 road (South Africa) | 1.98× | Travel & Leisure |
| Acoustic music | 1.84× | Music & Radio |
| Notre Dame Fighting Irish football | 1.75× | Sports |
| Nasal cavity | 2.85× | Health |
| WFTV | 2.01× | Movies & TV |
| nbc chicago | 1.84× | Movies & TV |
| County council | 1.72× | Politics & Society |
| Irrigation sprinkler | 2.93× | Home & Garden |
| Graham Greene (actor) | 1.84× | |
| Hypertext | 1.67× | Technology & Electronics |
| Jack Skellington | 1.94× | Movies & TV |
| Ken Griffey Jr. | 2.11× | Sports |
| Ulysses S. Grant | 1.61× | Politics & Society |
| WSVN | 1.76× | Movies & TV |
| Julius Caesar (play) | 1.56× | |
| Grover Cleveland | 2.1× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Risk Appetite | THRILL | 1.37 |
| Sports Activity | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.25 |
| Individualism | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.7% |
| Canada | 4.4% |
| United Kingdom | 0.9% |
See White-tailed deer audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for White-tailed deer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.