Will Johnson Audience in United States
Will Johnson has an estimated audience of 870,010 people in United States. 48.1% are female, 51.9% are male, average age 42.4. Top brand affinities: Glacier National Park, George Harrison, Capital One, Google Maps, Kia Sportage.
Top brand affinities include Glacier National Park, George Harrison, Capital One, with strongest over-indexing on Glacier National Park (44.48× the country average). Demographically, the Will Johnson audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Will Johnson fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.4 |
| Estimated audience size | 870,010 |
Audience persona
The typical Will Johnson fan in United States is balanced, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Glacier National Park.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Glacier National Park | 44.48× | Travel & Leisure |
| George Harrison | 19.64× | Music & Radio |
| Capital One | 4.28× | Business & Career |
| Google Maps | 4.15× | Internet & Social Media |
| Kia Sportage | 21.9× | Cars & Mobility |
| Willie Nelson | 10.6× | Music & Radio |
| Woody Harrelson | 13.6× | Movies & TV |
| Diane Keaton | 5.6× | Movies & TV |
| Ozzy Osbourne | 8.37× | Music & Radio |
| Indeed.com | 3.62× | Business & Career |
| Alexander Skarsgård | 10.46× | Movies & TV |
| Ethan Hawke | 9.09× | Movies & TV |
| Aaron Rodgers | 4.91× | Sports |
| Google News | 4.44× | News |
| Chris Stapleton | 11.29× | Music & Radio |
| Kurt Cobain | 8.73× | Music & Radio |
| AccuWeather | 4.55× | Home & Garden |
| Mick Jagger | 11.69× | Music & Radio |
| Beetlejuice | 3.26× | Movies & TV |
| Willem Dafoe | 10.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.81 |
| Sustainability | BALANCE | 1.32 |
| Community Orientation | OPEN | 1.31 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.6% |
| Canada | 2.6% |
| United Kingdom | 1.2% |
See Will Johnson audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Will Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.