A data profile of the people who buy, follow and care about Brain in South Africa — modelled from more than twelve digital signal sources. Brain has an estimated audience of 983,619 people in South Africa.
Brain has an estimated audience of 983,619 people in South Africa. 58.3% are female, 41.7% are male, average age 38.1. Top brand affinities: Denver Nuggets, Boxing, Crime fiction, Meghan Markle, Zoo.
Top brand affinities include Denver Nuggets, Boxing, Crime fiction, with strongest over-indexing on Denver Nuggets (2.6× the country average).
Demographically, the Brain audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Brain fan in South Africa is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Denver Nuggets.
The key figures that characterise the Brain profile in South Africa.
58.3% are female, 41.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.1 |
| Estimated audience size | 983,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 22% |
of the worldwide Brain audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denver Nuggets | Sports | 2.60× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 1.88× | ||
| 03 | Jennifer Aniston | Movies & TV | 1.85× | ||
| 04 | Tom Hardy | Movies & TV | 1.74× | ||
| 05 | Sandra Bullock | Movies & TV | 1.67× | ||
| 06 | Henry Cavill | Movies & TV | 1.66× | ||
| 07 | Mission: Impossible | Movies & TV | 1.63× | ||
| 08 | Buddhism | Health | 1.62× | ||
| 09 | Hostel | Travel & Leisure | 1.61× | ||
| 10 | Zoo | Kids & Family | 1.58× | ||
| 11 | Angelina Jolie | Movies & TV | 1.58× | ||
| 12 | Late-night talk show | Movies & TV | 1.57× | ||
| 13 | Boxing | Sports | 1.56× | ||
| 14 | Garden centre | Home & Garden | 1.56× | ||
| 15 | Crime fiction | Literature | 1.54× | ||
| 16 | Phil Collins | Music & Radio | 1.54× | ||
| 17 | Singapore Airlines | Travel & Leisure | 1.54× | ||
| 18 | Tumblr | Internet & Social Media | 1.52× | ||
| 19 | Birkenstock | Fashion & Accessoires | 1.52× | ||
| 20 | Keanu Reeves | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Tradition | CONSERVATISM | 1.25× | |
| Pet Ownership | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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