A data profile of the people who buy, follow and care about Brain in Indonesia — modelled from more than twelve digital signal sources. Brain has an estimated audience of 2,356,430 people in Indonesia.
Brain has an estimated audience of 2,356,430 people in Indonesia. 56.9% are female, 43.1% are male, average age 33.9. Top brand affinities: Lottery, Innovation, Cancer awareness, Baccarat, NASDAQ.
Top brand affinities include Lottery, Innovation, Cancer awareness, with strongest over-indexing on Lottery (2.0× the country average).
Demographically, the Brain audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Brain fan in Indonesia is more female, around 33.9 years old, with strong Tradition tendencies and a notable affinity for Lottery.
The key figures that characterise the Brain profile in Indonesia.
56.9% are female, 43.1% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 33.9 |
| Estimated audience size | 2,356,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Brain audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 2.62× | ||
| 02 | Hormone | Health | 2.22× | ||
| 03 | Lottery | Games | 2.00× | ||
| 04 | Ryan Gosling | Movies & TV | 1.92× | ||
| 05 | Zoo | Kids & Family | 1.91× | ||
| 06 | Innovation | Business & Career | 1.87× | ||
| 07 | Physical therapy | Business & Career | 1.82× | ||
| 08 | Health insurance | Business & Career | 1.79× | ||
| 09 | Cancer awareness | Health | 1.77× | ||
| 10 | NASDAQ | Business & Career | 1.76× | ||
| 11 | Crowdfunding | Business & Career | 1.69× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | Baccarat | Games | 1.67× | ||
| 14 | Cough | Health | 1.67× | ||
| 15 | Tradition | Politics & Society | 1.62× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.59× | ||
| 17 | Pharmacy | Business & Career | 1.57× | ||
| 18 | Home cinema | Technology & Electronics | 1.56× | ||
| 19 | Essential oil | Home & Garden | 1.53× | ||
| 20 | Life insurance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.62× | |
| Indulgence | JOY | 1.43× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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