A data profile of the people who buy, follow and care about Brain in Australia — modelled from more than twelve digital signal sources. Brain has an estimated audience of 3,801,219 people in Australia.
Brain has an estimated audience of 3,801,219 people in Australia. 62.4% are female, 37.6% are male, average age 42.9. Top brand affinities: Aldi, Wikipedia, Pizza, Innovation, Blanket.
Top brand affinities include Aldi, Wikipedia, Pizza, with strongest over-indexing on Aldi (1.6× the country average).
Demographically, the Brain audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Individualism, Tradition.
The typical Brain fan in Australia is more female, around 42.9 years old, with strong Individualism tendencies and a notable affinity for Aldi.
The key figures that characterise the Brain profile in Australia.
62.4% are female, 37.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.9 |
| Estimated audience size | 3,801,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Brain audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.22× | ||
| 02 | Heath Ledger | Movies & TV | 2.22× | ||
| 03 | Liam Neeson | Movies & TV | 2.16× | ||
| 04 | Jason Momoa | Movies & TV | 2.08× | ||
| 05 | Brendan Fraser | Movies & TV | 2.05× | ||
| 06 | Bored Panda | Internet & Social Media | 1.97× | ||
| 07 | Charlie Hunnam | Movies & TV | 1.90× | ||
| 08 | Wikipedia | Internet & Social Media | 1.82× | ||
| 09 | Birthday cake | Food & Beverages | 1.74× | ||
| 10 | Blanket | Home & Garden | 1.71× | ||
| 11 | Denver Nuggets | Sports | 1.67× | ||
| 12 | Google Earth | Internet & Social Media | 1.66× | ||
| 13 | Jason Bateman | Movies & TV | 1.65× | ||
| 14 | Pizza | Food & Beverages | 1.62× | ||
| 15 | Richard Marx | Music & Radio | 1.61× | ||
| 16 | Aldi | Shopping | 1.60× | ||
| 17 | Savers | Shopping | 1.60× | ||
| 18 | DeviantArt | Internet & Social Media | 1.59× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | Traditional medicine | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Tradition | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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