A data profile of the people who buy, follow and care about Cognition in South Africa — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 994,279 people in South Africa.
Cognition has an estimated audience of 994,279 people in South Africa. 58.6% are female, 41.4% are male, average age 35.3. Top brand affinities: Buddhism, Late-night talk show, Malt whisky, Social shopping, Emma Watson.
Top brand affinities include Buddhism, Late-night talk show, Malt whisky, with strongest over-indexing on Buddhism (1.8× the country average).
Demographically, the Cognition audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Cognition fan in South Africa is more female, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Buddhism.
The key figures that characterise the Cognition profile in South Africa.
58.6% are female, 41.4% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 35.3 |
| Estimated audience size | 994,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Cognition audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Cognition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 1.96× | ||
| 02 | Buddhism | Health | 1.80× | ||
| 03 | Criticism of religion | Politics & Society | 1.80× | ||
| 04 | Emma Watson | Movies & TV | 1.71× | ||
| 05 | Los Angeles Angels of Anaheim | Sports | 1.69× | ||
| 06 | Massive open online course | Business & Career | 1.68× | ||
| 07 | Buffy the Vampire Slayer | Movies & TV | 1.68× | ||
| 08 | Crowdsourcing | Business & Career | 1.67× | ||
| 09 | Goth subculture | Fashion & Accessoires | 1.64× | ||
| 10 | Gwyneth Paltrow | Movies & TV | 1.61× | ||
| 11 | New England Revolution | Sports | 1.60× | ||
| 12 | Cincinnati Bengals | Sports | 1.58× | ||
| 13 | Cypress Hill | Music & Radio | 1.56× | ||
| 14 | Late-night talk show | Movies & TV | 1.55× | ||
| 15 | Water pollution | Politics & Society | 1.55× | ||
| 16 | Alanis Morissette | Music & Radio | 1.54× | ||
| 17 | james arthur | Music & Radio | 1.54× | ||
| 18 | Giveaways | Shopping | 1.53× | ||
| 19 | Malt whisky | Food & Beverages | 1.52× | ||
| 20 | Medicinal plants | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.24× | |
| Mindfulness | BALANCE | 1.22× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.80× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.