A data profile of the people who buy, follow and care about Cognition in Australia — modelled from more than twelve digital signal sources. Cognition has an estimated audience of 3,375,341 people in Australia.
Cognition has an estimated audience of 3,375,341 people in Australia. 67.3% are female, 32.7% are male, average age 42.0. Top brand affinities: Wikipedia, Pizza, Blanket, Demi Moore, Nicole Kidman.
Top brand affinities include Wikipedia, Pizza, Blanket, with strongest over-indexing on Wikipedia (2.26× the country average).
Demographically, the Cognition audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Cognition fan in Australia is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cognition profile in Australia.
67.3% are female, 32.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 42.0 |
| Estimated audience size | 3,375,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Cognition audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Cognition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.82× | ||
| 02 | Sourdough | Food & Beverages | 2.82× | ||
| 03 | Liam Neeson | Movies & TV | 2.82× | ||
| 04 | Olivia Colman | Movies & TV | 2.82× | ||
| 05 | Emma Thompson | Movies & TV | 2.82× | ||
| 06 | Lily James | Movies & TV | 2.82× | ||
| 07 | Brendan Fraser | Movies & TV | 2.74× | ||
| 08 | Keira Knightley | Movies & TV | 2.49× | ||
| 09 | Adriana Lima | Fashion & Accessoires | 2.37× | ||
| 10 | Natalie Portman | Movies & TV | 2.36× | ||
| 11 | Wikipedia | Internet & Social Media | 2.26× | ||
| 12 | DeviantArt | Internet & Social Media | 2.18× | ||
| 13 | Jim Carrey | Movies & TV | 2.17× | ||
| 14 | Rome | Travel & Leisure | 1.95× | ||
| 15 | Richard Marx | Music & Radio | 1.89× | ||
| 16 | Blanket | Home & Garden | 1.85× | ||
| 17 | Pizza | Food & Beverages | 1.64× | ||
| 18 | Bruce Willis | Movies & TV | 1.64× | ||
| 19 | Nicole Kidman | Movies & TV | 1.56× | ||
| 20 | ABC | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.30× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cognition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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