A data profile of the people who buy, follow and care about Nightclubs in South Africa — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 1,792,771 people in South Africa.
Nightclubs has an estimated audience of 1,792,771 people in South Africa. 48.7% are female, 51.3% are male, average age 36.5. Top brand affinities: Curly Hair, Street fashion, Drake, DJ mixer, Underground culture.
Top brand affinities include Curly Hair, Street fashion, Drake, with strongest over-indexing on Curly Hair (1.52× the country average).
Demographically, the Nightclubs audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Nightclubs fan in South Africa is balanced, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Curly Hair.
The key figures that characterise the Nightclubs profile in South Africa.
48.7% are female, 51.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 36.5 |
| Estimated audience size | 1,792,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Nightclubs audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Montego Bay, Jamaica | Travel & Leisure | 3.27× | ||
| 02 | Keeping up with the Kardashian | Movies & TV | 2.36× | ||
| 03 | DJ mix | Music & Radio | 2.15× | ||
| 04 | DJ mixer | Music & Radio | 2.04× | ||
| 05 | Underground culture | Politics & Society | 1.77× | ||
| 06 | Timbaland | Music & Radio | 1.76× | ||
| 07 | Jazz-funk | Music & Radio | 1.74× | ||
| 08 | Universal Audio (company) | Music & Radio | 1.74× | ||
| 09 | Frank Ocean | Music & Radio | 1.66× | ||
| 10 | Tidal (service) | Music & Radio | 1.64× | ||
| 11 | Ableton Live | Technology & Electronics | 1.61× | ||
| 12 | Trap (music) | Music & Radio | 1.59× | ||
| 13 | TuneCore | Music & Radio | 1.56× | ||
| 14 | Open mic | Music & Radio | 1.55× | ||
| 15 | Supermodel | Fashion & Accessoires | 1.54× | ||
| 16 | Roc Nation | Music & Radio | 1.53× | ||
| 17 | Curly Hair | Beauty & Wellness | 1.52× | ||
| 18 | Street fashion | Fashion & Accessoires | 1.51× | ||
| 19 | Drake | Music & Radio | 1.50× | ||
| 20 | Music sequencer | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.04× | |
| Spirituality | BALANCE | 0.98× | |
| Patriotism | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.84× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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