Rascasse Audience Intelligence

Nightclubs Audience in Indonesia

A data profile of the people who buy, follow and care about Nightclubs in Indonesia — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 4,652,938 people in Indonesia.

#10among Touchpoint in Indonesia
#17in Music & Radio

The average Nightclubs fan in Indonesia is 37.2 years old, more male, and lives primarily in Bali.

The audience is concentrated in Bali, Jakarta, West Java.

Top brand affinities include Alexis (singer), Creative Commons, cinema 21, with strongest over-indexing on Alexis (singer) (1.83× the country average).

Demographically, the Nightclubs audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Nightclubs fan in Indonesia is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Nightclubs profile in Indonesia.

Audience size
4.7M
in Indonesia
Gender
36.7%♀
63.3% male
Age
37.2
average years
Country rank
#369
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightclubs fans

36.7% are female, 63.3% are male, average age 37.2.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Nightclubs audience in Indonesia
MetricValue
Female36.7%
Male63.3%
Average age37.2
Estimated audience size4,652,938
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Nightclubs audience in Indonesia
Age bracketShare%
16-1916%
20-2928%
30-3925%
40-4919%
50+12%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Nightclubs audience comes from Indonesia.

Worldwide audience distribution share by country for Nightclubs
CountryShare
United States18.4%
Italy5.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightclubs audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Nightclubs fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1M13.42×
02West Nusa Tenggara~90K1.55×
03Jakarta~500K1.23×
04Riau Islands~50K1.04×
05North Kalimantan~10K1.02×
06West Papua~10K1.00×
07West Sulawesi~20K0.99×
08North Maluku~20K0.99×
09Maluku~20K0.98×
10Gorontalo (disambiguation)(2)~20K0.98×
11Bengkulu~40K0.97×
12Papua (province)~30K0.97×
13Bangka-Belitung Islands~20K0.97×
14Southeast Sulawesi~30K0.96×
15Central Sulawesi~40K0.95×
16Central Kalimantan~40K0.95×
17Jambi~50K0.94×
18North Sulawesi~50K0.94×
19East Nusa Tenggara~50K0.94×
20West Sumatra~70K0.92×
21Special Region of Yogyakarta~70K0.92×
22Aceh~60K0.92×
23Lampung~90K0.91×
24South Kalimantan~50K0.91×
25Riau~100K0.90×
26West Kalimantan~60K0.90×
27South Sumatra~100K0.87×
28East Kalimantan~70K0.87×
29South Sulawesi~100K0.84×
30North Sumatra~200K0.81×
31Banten~200K0.81×
32Central Java~300K0.65×
33East Java~300K0.61×
34West Java~400K0.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightclubs audience
#·InterestCategoryAffinity×
01Flat panel displayTechnology & Electronics2.10×
02Pamela AndersonMovies & TV2.07×
03cinema 21Movies & TV1.88×
04Angela White (athlete)Movies & TV1.86×
05Mission: ImpossibleMovies & TV1.85×
06Alexis (singer)Music & Radio1.83×
07Film seriesMovies & TV1.81×
08MKMusic & Radio1.76×
09Muara, BruneiTravel & Leisure1.76×
10GoyangTravel & Leisure1.75×
11Dewi PersikMusic & Radio1.75×
12Barbar, BahrainTravel & Leisure1.72×
13TeletubbiesKids & Family1.72×
14Park Min-youngMovies & TV1.70×
15HackersMovies & TV1.65×
16Creative CommonsTechnology & Electronics1.57×
17ApsaraPolitics & Society1.56×
18Manja, MadagascarTravel & Leisure1.55×
19Data compressionTechnology & Electronics1.52×
20Water poloSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightclubs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nightclubs audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
Design AffinityPREMIUM0.79×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nightclubs audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.43×
TravellingTHRILL0.47×
Early Adopter MentalityPOWER0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nightclubs have in Indonesia?

Nightclubs has an estimated audience of 4,652,938 people in Indonesia, concentrated in Bali and Jakarta.

02

What is the gender split and age of Nightclubs fans?

36.7% of Nightclubs fans are female, 63.3% are male, with an average age of 37.2 years.

03

Which brands do Nightclubs fans like most?

Nightclubs fans show strongest brand affinity for Alexis (singer) (1.83×), Creative Commons (1.57×), and cinema 21 (1.88×) over the country average.

04

Where do Nightclubs fans live in Indonesia?

Nightclubs fans in Indonesia are most concentrated in Bali (reach ~1M), Jakarta (reach ~500K), and West Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nightclubs fans also like?

Beyond Nightclubs itself, the audience over-indexes on Creative Commons (1.57×), cinema 21 (1.88×), Goyang (1.75×), and Mission: Impossible (1.85×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Indonesia

See Nightclubs audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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