A data profile of the people who buy, follow and care about Privately held company in South Africa — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 1,149,231 people in South Africa.
Privately held company has an estimated audience of 1,149,231 people in South Africa. 55.4% are female, 44.6% are male, average age 37.8. Top brand affinities: Airbnb, Renewable energy, Photovoltaics, Hostel, Prosecco.
Top brand affinities include Airbnb, Renewable energy, Photovoltaics, with strongest over-indexing on Airbnb (2.01× the country average).
Demographically, the Privately held company audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Privately held company fan in South Africa is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Airbnb.
The key figures that characterise the Privately held company profile in South Africa.
55.4% are female, 44.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 37.8 |
| Estimated audience size | 1,149,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Privately held company audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Airlines | Travel & Leisure | 2.09× | ||
| 02 | Photovoltaics | Home & Garden | 2.07× | ||
| 03 | Airbnb | Travel & Leisure | 2.01× | ||
| 04 | George Clooney | Movies & TV | 1.87× | ||
| 05 | Coworking | Business & Career | 1.80× | ||
| 06 | Hostel | Travel & Leisure | 1.75× | ||
| 07 | Private equity | Business & Career | 1.68× | ||
| 08 | Malt whisky | Food & Beverages | 1.66× | ||
| 09 | Boat show | Travel & Leisure | 1.65× | ||
| 10 | Renewable energy | Business & Career | 1.61× | ||
| 11 | Miele | Home & Garden | 1.60× | ||
| 12 | Singapore Airlines | Travel & Leisure | 1.58× | ||
| 13 | Vehicle leasing | Cars & Mobility | 1.56× | ||
| 14 | Terraced house | Home & Garden | 1.55× | ||
| 15 | Tory Burch | Fashion & Accessoires | 1.54× | ||
| 16 | Antique shop | Home & Garden | 1.54× | ||
| 17 | Sauna | Home & Garden | 1.51× | ||
| 18 | Opel Mokka | Cars & Mobility | 1.51× | ||
| 19 | Hilton Hotels & Resorts | Travel & Leisure | 1.51× | ||
| 20 | Prosecco | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.77× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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