A data profile of the people who buy, follow and care about Privately held company in Australia — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 3,932,088 people in Australia.
Privately held company has an estimated audience of 3,932,088 people in Australia. 55.8% are female, 44.2% are male, average age 43.5. Top brand affinities: Real property, Aldi, Wikipedia, Innovation, Blanket.
Top brand affinities include Real property, Aldi, Wikipedia, with strongest over-indexing on Real property (2.29× the country average).
Demographically, the Privately held company audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
The typical Privately held company fan in Australia is more female, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Privately held company profile in Australia.
55.8% are female, 44.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.5 |
| Estimated audience size | 3,932,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Privately held company audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.29× | ||
| 02 | Wetsuit | Sports | 2.21× | ||
| 03 | Single-family detached home | Home & Garden | 1.83× | ||
| 04 | Duvet | Home & Garden | 1.78× | ||
| 05 | Lush (company) | Beauty & Wellness | 1.77× | ||
| 06 | Nissan X-Trail | Cars & Mobility | 1.77× | ||
| 07 | Oakley | Fashion & Accessoires | 1.71× | ||
| 08 | Tom Welling | Movies & TV | 1.70× | ||
| 09 | Window blind | Home & Garden | 1.62× | ||
| 10 | Royal Caribbean International | Travel & Leisure | 1.62× | ||
| 11 | Wikipedia | Internet & Social Media | 1.61× | ||
| 12 | Chainsaw | Home & Garden | 1.61× | ||
| 13 | Liam Neeson | Movies & TV | 1.60× | ||
| 14 | Innovation | Business & Career | 1.59× | ||
| 15 | Bread roll | Food & Beverages | 1.57× | ||
| 16 | DeviantArt | Internet & Social Media | 1.55× | ||
| 17 | Constitution | Politics & Society | 1.55× | ||
| 18 | Wagyu | Food & Beverages | 1.54× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Blanket | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.21× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.84× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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