Rascasse Audience Intelligence

Rue21 Target Market in United States

Rue21 has an estimated audience of 1.5M people in United States.

#2002among brands in United States#801in Fashion & Accessoires

The average Rue21 fan in United States is 35.0 years old, more female, and lives primarily in Texas.

Most fans live in Texas, Georgia, North Carolina.

Top affinities include Gilly Hicks, Rue La La, Bonnie Wright, with strongest over-indexing on Gilly Hicks (46.58× the country average).

Demographically, the Rue21 audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

The typical Rue21 fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Gilly Hicks.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
86.9%♀
13.1% male
Age
35.0
average years
Country rank
#18340
among all objects in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rue21

86.9% are female, 13.1% are male, average age 35.0.

Fig. 02

Gender split

86.9%
Female
13.1%
Male
Demographic split for Rue21 audience in United States
MetricValue
Female86.9%
Male13.1%
Average age35.0
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Rue21 audience in United States
Age bracketShare%
16-2428%
25-3426%
35-4421%
45-5415%
55+11%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Rue21 audience comes from United States.

Worldwide audience distribution share by country for Rue21
CountryShare
United States93.0%
Brazil1.9%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rue21 customers by region in United States
#RegionReachAffinity×
01Mississippi~40K2.67×
02Arkansas~30K2.31×
03South Carolina~60K2.30×
04Louisiana~50K2.25×
05Georgia~100K2.13×
06North Carolina~90K1.83×
07New Mexico~20K1.75×
08Indiana~50K1.73×
09Alabama~40K1.65×
10Tennessee~50K1.61×
11Kentucky~30K1.58×
12Delaware~7K1.58×
13Oklahoma~30K1.43×
14West Virginia~10K1.37×
15Nebraska~10K1.34×
16Idaho~10K1.28×
17Missouri~30K1.25×
18South Dakota~5K1.22×
19Texas~100K1.07×
20Michigan~50K1.01×
21Ohio~50K1.00×
22Virginia~40K0.96×
23Wisconsin~30K0.96×
24Iowa~10K0.93×
25Kansas~10K0.88×
26Florida~80K0.82×
27Maryland~20K0.82×
28Wyoming~2K0.81×
29Illinois~50K0.79×
30New Hampshire~5K0.79×
31Alaska~2K0.77×
32Pennsylvania~40K0.76×
33Nevada~10K0.71×
34North Dakota~2K0.71×
35Vermont~2K0.71×
36Minnesota~20K0.67×
37Hawaii~4K0.65×
38Montana~3K0.65×
39Arizona~20K0.64×
40Washington~20K0.63×
41Rhode Island~3K0.61×
42Oregon~10K0.59×
43Utah~9K0.59×
44Maine~4K0.59×
45Colorado~10K0.52×
46Connecticut~7K0.42×
47New York~40K0.41×
48California~60K0.33×
49New Jersey~10K0.33×
50Massachusetts~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Rue21, United States
0.33×1.00×2.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rue21 audience vs. the country average
#·InterestCategoryAffinity×
01Gilly HicksFashion & Accessoires46.58×
02Rue La LaShopping27.17×
03Bonnie WrightMovies & TV20.04×
04Richard HarrisMovies & TV20.00×
05Michael GambonMovies & TV19.94×
06Taron EgertonMovies & TV19.66×
07TissotFashion & Accessoires17.33×
08Hunter BootsFashion & Accessoires16.89×
09MauricesFashion & Accessoires10.71×
10Obsessed (2009 film)Movies & TV8.66×
11Vanessa HudgensMovies & TV8.32×
12European Wax CenterBeauty & Wellness7.92×
13TalbotsShopping6.19×
14BoxingSports4.96×
15Abercrombie & FitchFashion & Accessoires4.31×
16AnthropologieShopping3.33×
17H&MShopping3.23×
18ULTA BeautyBeauty & Wellness2.98×
19Britney SpearsMusic & Radio2.43×
20Target CorporationShopping2.15×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rue21 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rue21 audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.06×
IndulgenceJOY1.82×
ExtroversionTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rue21 audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Quality AwarenessPREMIUM0.64×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rue21 over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rue21-236568” · Methodology