Rascasse Audience Intelligence

Lil Durk Audience in United States

Lil Durk has an estimated audience of 7.2M people in United States.

#22among Hip hop in United States#377among people in United States#332in Music & Radio

The average Lil Durk fan in United States is 28.3 years old, balanced, and lives primarily in Illinois.

By number of fans, Lil Durk ranks #22 among the 1357 objects in Hip hop in United States — 1.7× the group median.

Its fans are 3.8 years younger than the group average of 32.1.

Women make up 45.2% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, Lil Durk fans stand out for their interest in Lil Baby, Britney Spears and Deep house.

Interest is seasonal: July, September and October account for 37% of the year's searches, June is the quietest month.

Most fans live in Illinois, California, Florida.

Top affinities include Lil Baby, Kid Cudi, Britney Spears, with strongest over-indexing on Lil Baby (11.4× the country average).

Demographically, the Lil Durk audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

The typical Lil Durk fan in United States is balanced, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lil Baby.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.2M
in United States
Gender
45.2%♀
54.8% male
Age
28.3
average years
Country rank
#4909
among all objects in United States
Fig. 01

Search interest · 12-month trend

+371%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lil Durk fans

45.2% are female, 54.8% are male, average age 28.3.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Lil Durk audience in United States
MetricValue
Female45.2%
Male54.8%
Average age28.3
Estimated audience size7.2M
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Lil Durk audience in United States
Age bracketShare%
16-2452%
25-3425%
35-4413%
45-547%
55+3%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Lil Durk audience comes from United States.

Worldwide audience distribution share by country for Lil Durk
CountryShare
United States69.9%
United Kingdom3.9%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lil Durk fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~600K2.25×
02Mississippi~100K1.96×
03Georgia~400K1.83×
04Louisiana~200K1.66×
05Maryland~200K1.53×
06Delaware~30K1.47×
07South Carolina~200K1.41×
08Alabama~200K1.40×
09North Carolina~300K1.35×
10Ohio~300K1.34×
11Michigan~300K1.33×
12Indiana~200K1.33×
13Washington, District of Columbia~20K1.31×
14Pennsylvania~400K1.25×
15Missouri~200K1.24×
16Virginia~200K1.20×
17Tennessee~200K1.19×
18Connecticut~90K1.17×
19New York~500K1.13×
20New Jersey~200K1.13×
21Kentucky~100K1.12×
22Arkansas~70K1.10×
23Florida~500K1.08×
24Wisconsin~100K1.02×
25Rhode Island~20K1.01×
26Nevada~70K1.00×
27Texas~500K0.97×
28Minnesota~100K0.97×
29Massachusetts~100K0.92×
30Oklahoma~80K0.90×
31Iowa~60K0.85×
32West Virginia~30K0.82×
33Kansas~50K0.78×
34Nebraska~30K0.77×
35Arizona~100K0.75×
36North Dakota~10K0.70×
37South Dakota~10K0.68×
38California~600K0.67×
39New Mexico~30K0.63×
40Colorado~80K0.62×
41Washington~90K0.57×
42Maine~20K0.55×
43New Hampshire~10K0.52×
44Alaska~8K0.49×
45Oregon~40K0.48×
46Hawaii~10K0.48×
47Vermont~7K0.48×
48Montana~10K0.45×
49Idaho~20K0.43×
50Utah~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Lil Durk, United States
0.40×1.00×2.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lil Durk audience vs. the country average
#·InterestCategoryAffinity×
01Lil BabyMusic & Radio11.40×
02Kid CudiMusic & Radio9.77×
03Britney SpearsMusic & Radio8.24×
04Deep houseMusic & Radio7.23×
05Underground hip hopMusic & Radio6.85×
06ImdbMovies & TV6.64×
07Stephen CurrySports5.67×
08Old-school hip hopMusic & Radio5.42×
09Curly HairBeauty & Wellness4.02×
10ZendayaMovies & TV3.88×
11YouTube MusicMusic & Radio3.79×
12Los Angeles LakersSports3.31×
13NBA TVSports3.27×
14NBA playoffsSports3.18×
15Golden State WarriorsSports2.92×
16Michael JacksonMusic & Radio2.82×
17LeBron JamesSports2.54×
18Taylor SwiftMusic & Radio2.53×
19SpotifyMusic & Radio2.04×
20NFLSports1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lil Durk audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lil Durk audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.52×
Urban LifestyleOPEN1.07×
Social Media UsageJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lil Durk audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.31×
Community OrientationOPEN0.40×
IndividualismJOY0.48×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lil Durk over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lil-durk-20775” · Methodology