Rascasse Audience Intelligence

Financial Times Audience Demographics in United States

Financial Times has an estimated audience of 2.8M people in United States.

#21among Newspaper in United States
#320among websites & media in United States
#62in News

The average Financial Times fan in United States is 38.7 years old, balanced, and lives primarily in New York.

By number of fans, Financial Times ranks #21 among the 1287 objects in Newspaper in United States — 2.3× the group median.

Its fans are 2.9 years younger than the group average of 41.6.

Women make up 47.2% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 1286 objects in Newspaper, Financial Times fans stand out for their interest in Business English, Singapore Airlines and Cathay Pacific.

Most fans live in New York, California, Massachusetts.

Top affinities include Business English, Singapore Airlines, Cathay Pacific, with strongest over-indexing on Business English (14.43× the country average).

Demographically, the Financial Times audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

The typical Financial Times fan in United States is balanced, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Business English.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
47.2%♀
52.8% male
Age
38.7
average years
Country rank
#10807
among all objects in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Financial Times

47.2% are female, 52.8% are male, average age 38.7.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Financial Times audience in United States
MetricValue
Female47.2%
Male52.8%
Average age38.7
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Financial Times audience in United States
Age bracketShare%
16-2422%
25-3422%
35-4419%
45-5418%
55+19%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Financial Times audience comes from United States.

Worldwide audience distribution share by country for Financial Times
CountryShare
United Kingdom15.3%
United States14.8%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Financial Times fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K9.69×
02New York~500K3.13×
03Massachusetts~100K2.51×
04Connecticut~50K1.81×
05Virginia~100K1.66×
06Vermont~9K1.64×
07New Jersey~100K1.39×
08Maryland~70K1.31×
09California~400K1.28×
10Illinois~100K1.19×
11Washington~80K1.18×
12Rhode Island~10K1.10×
13Maine~10K1.05×
14New Hampshire~10K1.05×
15Pennsylvania~100K1.03×
16Oregon~30K0.97×
17Colorado~40K0.93×
18Hawaii~10K0.88×
19Florida~100K0.76×
20Montana~7K0.76×
21North Carolina~70K0.75×
22Michigan~60K0.74×
23Delaware~6K0.74×
24Minnesota~30K0.72×
25Georgia~60K0.70×
26Texas~100K0.68×
27Indiana~40K0.67×
28Alaska~4K0.67×
29Wisconsin~30K0.65×
30South Carolina~30K0.64×
31North Dakota~4K0.63×
32Iowa~20K0.62×
33Utah~20K0.61×
34South Dakota~5K0.61×
35Idaho~9K0.60×
36New Mexico~10K0.57×
37Ohio~50K0.55×
38Tennessee~30K0.55×
39Missouri~30K0.54×
40Arizona~30K0.53×
41Nevada~10K0.53×
42West Virginia~8K0.53×
43Nebraska~8K0.52×
44Kansas~10K0.51×
45Kentucky~20K0.50×
46Arkansas~10K0.49×
47Alabama~20K0.45×
48Louisiana~20K0.45×
49Mississippi~10K0.45×
50Oklahoma~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Financial Times, United States
0.44×1.00×9.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Financial Times audience vs. the country average
#·InterestCategoryAffinity×
01Business EnglishBusiness & Career14.43×
02Singapore AirlinesTravel & Leisure13.41×
03Cathay PacificTravel & Leisure13.34×
04Language schoolKids & Family13.03×
05International educationBusiness & Career12.35×
06Foreign languageBusiness & Career10.26×
07LA FitnessSports8.30×
08Expensive TasteBusiness & Career7.60×
09Home RenovationsHome & Garden7.07×
10Wallpaper (magazine)Home & Garden6.79×
11YouTube MusicInternet & Social Media4.97×
12MSNBCMovies & TV4.42×
13Investment bankingBusiness & Career4.35×
14Bloomingdale'sShopping4.10×
15LongHorn SteakhouseFood & Beverages3.84×
16Charles Schwab CorporationBusiness & Career3.75×
17Saks Fifth AvenueShopping3.73×
18Mortgage calculatorHome & Garden3.59×
19FIFA World CupSports2.60×
20Texas RoadhouseFood & Beverages2.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Financial Times audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Financial Times audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.68×
IndulgenceJOY2.01×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Financial Times audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
ExtroversionTHRILL0.54×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Financial Times over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/financial-times-14969” · Methodology