Rascasse Audience Intelligence

Hobby Lobby Target Market in United States

Hobby Lobby has an estimated audience of 64,981,655 people in United States.

#12among Brand in United States#14in Home & Garden

The average Hobby Lobby fan in United States is 45.6 years old, more female, and lives primarily in Texas.

Most fans live in Texas, California, Florida.

Top affinities include Belk, Dillard's, Groupon, with strongest over-indexing on Belk (4.51× the country average).

Demographically, the Hobby Lobby audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.

The typical Hobby Lobby fan in United States is more female, around 45.6 years old, with strong Creativity tendencies and a notable affinity for Belk.

Category: Home & Garden · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
65M
in United States
Gender
81.7%♀
18.3% male
Age
45.6
average years
Country rank
#228
among all objects in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hobby Lobby

81.7% are female, 18.3% are male, average age 45.6.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for Hobby Lobby audience in United States
MetricValue
Female81.7%
Male18.3%
Average age45.6
Estimated audience size64,981,655
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Hobby Lobby audience in United States
Age bracketShare%
16-248%
25-3414%
35-4419%
45-5426%
55+32%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Hobby Lobby audience comes from United States.

Worldwide audience distribution share by country for Hobby Lobby
CountryShare
United States94.0%
China0.6%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hobby Lobby customers by region in United States
#RegionReachAffinity×
01Oklahoma~1.5M1.74×
02Arkansas~1M1.66×
03Alabama~1.5M1.54×
04Tennessee~2M1.47×
05Kansas~800K1.46×
06Nebraska~500K1.44×
07Texas~6.5M1.43×
08Kentucky~1M1.42×
09Iowa~900K1.42×
10New Mexico~600K1.38×
11South Carolina~1.5M1.37×
12Louisiana~1M1.37×
13Mississippi~800K1.36×
14West Virginia~500K1.36×
15Missouri~1.5M1.31×
16North Dakota~200K1.27×
17South Dakota~200K1.24×
18Indiana~1.5M1.21×
19Georgia~2.5M1.20×
20North Carolina~2.5M1.20×
21Wisconsin~1.5M1.20×
22Utah~700K1.18×
23Idaho~400K1.18×
24Ohio~2.5M1.13×
25Colorado~1M1.04×
26Montana~200K1.02×
27Arizona~1.5M0.99×
28Michigan~2M0.98×
29Minnesota~1M0.96×
30Florida~4M0.94×
31Illinois~2M0.89×
32Wyoming~100K0.89×
33Pennsylvania~2M0.85×
34New Hampshire~200K0.82×
35Delaware~200K0.78×
36Virginia~1.5M0.77×
37Nevada~500K0.77×
38Maine~200K0.72×
39Washington~1M0.69×
40New Jersey~1M0.68×
41Oregon~600K0.67×
42California~5M0.66×
43Maryland~700K0.62×
44Rhode Island~100K0.59×
45Connecticut~400K0.55×
46New York~2M0.46×
47Massachusetts~600K0.41×
48Vermont~50K0.41×
49Washington, District of Columbia~30K0.23×
50Hawaii~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Hobby Lobby, United States
0.09×1.00×1.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hobby Lobby audience vs. the country average
#·InterestCategoryAffinity×
01BelkFashion & Accessoires4.51×
02Dillard'sFashion & Accessoires3.62×
03GrouponInternet & Social Media2.77×
04J. C. PenneyShopping2.59×
05MarshallsFashion & Accessoires2.04×
06Nordstrom RackFashion & Accessoires1.99×
07Dollar GeneralShopping1.98×
08MenardsHome & Garden1.81×
09IKEAHome & Garden1.74×
10GodPolitics & Society1.73×
11AldiShopping1.71×
12Dollar TreeShopping1.71×
13Heart (novel)Literature1.71×
14Macy'sShopping1.62×
15Chick-fil-AFood & Beverages1.58×
16JesusPolitics & Society1.56×
17PinterestInternet & Social Media1.55×
18WalgreensShopping1.54×
19Trader Joe'sShopping1.52×
20Tractor SupplyShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hobby Lobby audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hobby Lobby audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.45×
Price SensitivityPREMIUM1.42×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hobby Lobby audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
MindfulnessBALANCE0.98×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hobby Lobby over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hobby-lobby-210929” · Methodology