Rascasse Audience Intelligence

Real Salt Lake Fan Demographics in United States

Real Salt Lake has an estimated audience of 558K people in United States.

#307among Soccer in United States
#531among teams in United States#3377in Sports

The average Real Salt Lake fan in United States is 34.9 years old, more male, and lives primarily in Utah.

Its fans are 1.1 years older than the group average of 33.8.

Women make up 21.8% of the fan base, 12.7 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Real Salt Lake fans stand out for their interest in Brighton & Hove Albion F.C., Julio Enciso and Winter Paralympic Games.

Interest is seasonal: May, July and August account for 38% of the year's searches, January is the quietest month.

Most fans live in Utah, California, Texas.

Top affinities include Brighton & Hove Albion F.C., Julio Enciso, Winter Paralympic Games, with strongest over-indexing on Brighton & Hove Albion F.C. (328.01× the country average).

Demographically, the Real Salt Lake audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Travelling, Risk Appetite.

The typical Real Salt Lake fan in United States is more male, around 34.9 years old, with strong Travelling tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
558K
in United States
Gender
21.8%♀
78.2% male
Age
34.9
average years
Country rank
#35753
among all objects in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Real Salt Lake fans

21.8% are female, 78.2% are male, average age 34.9.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Real Salt Lake audience in United States
MetricValue
Female21.8%
Male78.2%
Average age34.9
Estimated audience size558K
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Real Salt Lake audience in United States
Age bracketShare%
16-2430%
25-3424%
35-4421%
45-5415%
55+10%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Real Salt Lake audience comes from United States.

Worldwide audience distribution share by country for Real Salt Lake
CountryShare
United States45.8%
Mexico11.0%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Real Salt Lake fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K31.94×
02Idaho~7K2.34×
03Wyoming~1K1.47×
04Montana~1K0.78×
05Nevada~4K0.73×
06Washington~8K0.64×
07Oregon~5K0.64×
08Colorado~6K0.61×
09Alaska<1K0.60×
10Vermont<1K0.59×
11Arizona~7K0.58×
12North Dakota<1K0.57×
13South Dakota<1K0.56×
14California~40K0.55×
15New Mexico~2K0.55×
16Rhode Island<1K0.49×
17Delaware<1K0.49×
18Minnesota~5K0.48×
19West Virginia~1K0.48×
20Hawaii~1K0.48×
21Maine~1K0.46×
22Nebraska~1K0.44×
23New Hampshire<1K0.44×
24Kansas~2K0.43×
25Texas~10K0.39×
26Mississippi~2K0.39×
27Arkansas~2K0.37×
28Florida~10K0.36×
29Iowa~2K0.36×
30Missouri~4K0.34×
31New Jersey~5K0.33×
32Maryland~3K0.33×
33Connecticut~2K0.33×
34Kentucky~2K0.32×
35Oklahoma~2K0.32×
36Ohio~6K0.31×
37Louisiana~2K0.31×
38Illinois~6K0.30×
39Georgia~6K0.30×
40Tennessee~4K0.30×
41North Carolina~5K0.29×
42Indiana~3K0.29×
43Alabama~2K0.29×
44New York~9K0.28×
45Virginia~4K0.28×
46Massachusetts~3K0.28×
47Wisconsin~3K0.28×
48South Carolina~3K0.28×
49Pennsylvania~5K0.22×
50Michigan~4K0.21×
Fig. 06

Affinity by region

Affinity by region — Real Salt Lake, United States
0.21×1.00×31.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Real Salt Lake audience vs. the country average
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports328.01×
02Julio EncisoSports131.97×
03Winter Paralympic GamesSports114.89×
04Marc CucurellaSports110.45×
05Toronto FCSports103.97×
06San Jose EarthquakesSports91.77×
07Colorado RapidsSports90.75×
08Salt Lake Community CollegeBrand72.86×
09Sporting Kansas CitySports69.84×
10Ligue 1Sports65.52×
11Philadelphia UnionSports64.37×
12LifeLockTechnology & Electronics60.42×
13Utah Utes footballSports51.99×
14byu basketballSports48.45×
15America First Credit UnionBusiness & Career46.90×
16HoneyBaked HamFood & Beverages45.44×
17Los Angeles FCSports43.77×
18U-HaulBusiness & Career43.58×
19KSL (radio)Music & Radio43.17×
20FedEx OfficeBusiness & Career33.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Real Salt Lake audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Real Salt Lake audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
Risk AppetiteTHRILL1.29×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Real Salt Lake audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
SpiritualityBALANCE0.79×
CreativityOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Real Salt Lake over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/real-salt-lake-8542” · Methodology