Rascasse Audience Intelligence

Foot Locker Target Market in United States

Foot Locker has an estimated audience of 17.3M people in United States.

#5among Sportswear in United States
#200among brands in United States#73in Shopping

The average Foot Locker fan in United States is 33.0 years old, balanced, and lives primarily in New York.

By number of fans, Foot Locker ranks #5 among the 98 objects in Sportswear in United States — 488.8× the group median.

Its fans are 1.8 years younger than the group average of 34.8.

Women make up 46.5% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Foot Locker fans stand out for their interest in Red Bull Records, Hibbett Sports and Champs Sports.

Most fans live in New York, California, Florida.

Top affinities include Red Bull Records, Hibbett Sports, Champs Sports, with strongest over-indexing on Red Bull Records (11.29× the country average).

Demographically, the Foot Locker audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Foot Locker fan in United States is balanced, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Red Bull Records.

Category: Shopping · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17.3M
in United States
Gender
46.5%♀
53.5% male
Age
33.0
average years
Country rank
#1932
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Foot Locker

46.5% are female, 53.5% are male, average age 33.0.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Foot Locker audience in United States
MetricValue
Female46.5%
Male53.5%
Average age33.0
Estimated audience size17.3M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Foot Locker audience in United States
Age bracketShare%
16-2434%
25-3426%
35-4420%
45-5414%
55+7%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Foot Locker audience comes from United States.

Worldwide audience distribution share by country for Foot Locker
CountryShare
United States34.4%
Italy10.1%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Foot Locker customers by region in United States
#RegionReachAffinity×
01New York~3M2.72×
02New Jersey~900K1.85×
03Louisiana~400K1.81×
04Maryland~600K1.74×
05Illinois~1M1.57×
06Delaware~80K1.55×
07Florida~1.5M1.47×
08Connecticut~300K1.41×
09Georgia~800K1.39×
10Hawaii~100K1.38×
11Michigan~700K1.37×
12Texas~1.5M1.36×
13Pennsylvania~900K1.34×
14Alabama~300K1.34×
15Washington, District of Columbia~50K1.31×
16North Carolina~700K1.29×
17Virginia~600K1.28×
18California~2.5M1.17×
19South Carolina~300K1.16×
20Mississippi~200K1.16×
21Rhode Island~60K1.14×
22Ohio~700K1.08×
23Missouri~300K1.05×
24Nevada~200K1.03×
25Arizona~400K1.01×
26Massachusetts~400K0.99×
27Indiana~300K0.99×
28Alaska~40K0.98×
29Wisconsin~300K0.85×
30New Mexico~90K0.84×
31Kentucky~200K0.81×
32Tennessee~300K0.79×
33Utah~100K0.75×
34Kansas~100K0.72×
35Oklahoma~100K0.68×
36Arkansas~100K0.68×
37Oregon~100K0.64×
38Minnesota~200K0.62×
39West Virginia~60K0.62×
40Colorado~200K0.60×
41Nebraska~60K0.59×
42Washington~200K0.53×
43Iowa~90K0.53×
44New Hampshire~30K0.48×
45Maine~30K0.44×
46South Dakota~20K0.44×
47Idaho~40K0.42×
48North Dakota~20K0.40×
49Montana~20K0.32×
50Wyoming~9K0.31×
Fig. 06

Affinity by region

Affinity by region — Foot Locker, United States
0.31×1.00×2.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Foot Locker audience vs. the country average
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio11.29×
02Hibbett SportsShopping7.90×
03Champs SportsSports7.64×
04Princess PollyFashion & Accessoires4.63×
05NBA TVSports3.94×
06PacSunFashion & Accessoires3.84×
07New BalanceFashion & Accessoires2.95×
08Sneaker collectingFashion & Accessoires2.95×
09BurlingtonFashion & Accessoires2.71×
10NFL NetworkSports2.57×
11Sneakers (footwear)Fashion & Accessoires2.52×
12WingstopFood & Beverages2.46×
13NikeFashion & Accessoires2.40×
14NBA FinalsSports2.27×
15NBA playoffsSports2.26×
16StreetwearFashion & Accessoires2.26×
17Pizza HutFood & Beverages1.77×
18T-MobileTechnology & Electronics1.75×
19Hip hop musicMusic & Radio1.69×
20Macy'sShopping1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Foot Locker audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Foot Locker audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.17×
Luxury OrientationPREMIUM1.17×
Social Media UsageJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Foot Locker audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.51×
Community OrientationOPEN0.60×
DIY MentalityTHRILL0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Foot Locker over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/foot-locker-16275” · Methodology