Rascasse Audience Intelligence

Harris Teeter Target Market in United States

Harris Teeter has an estimated audience of 9.9M people in United States.

#14among Supermarket in United States#392among brands in United States#109in Shopping

The average Harris Teeter fan in United States is 45.1 years old, more female, and lives primarily in North Carolina.

By number of fans, Harris Teeter ranks #14 among the 224 objects in Supermarket in United States — 7.8× the group median.

Its fans are 5.9 years older than the group average of 39.2.

Women make up 67.3% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 223 objects in Supermarket, Harris Teeter fans stand out for their interest in Classic Horror Films, DeMoulas Market Basket and John Stamos.

Most fans live in North Carolina, Virginia, South Carolina.

Top affinities include Classic Horror Films, King Soopers, Food Lion, with strongest over-indexing on Classic Horror Films (92.79× the country average).

Demographically, the Harris Teeter audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

The typical Harris Teeter fan in United States is more female, around 45.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Classic Horror Films.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.9M
in United States
Gender
67.3%♀
32.7% male
Age
45.1
average years
Country rank
#3651
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Harris Teeter

67.3% are female, 32.7% are male, average age 45.1.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Harris Teeter audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.1
Estimated audience size9.9M
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Harris Teeter audience in United States
Age bracketShare%
16-249%
25-3416%
35-4421%
45-5423%
55+32%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Harris Teeter audience comes from United States.

Worldwide audience distribution share by country for Harris Teeter
CountryShare
United States98.2%
Japan0.3%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Harris Teeter customers by region in United States
#RegionReachAffinity×
01North Carolina~6M18.66×
02South Carolina~1.5M8.61×
03Virginia~2M7.71×
04Washington, District of Columbia~100K6.27×
05Maryland~900K5.08×
06Delaware~60K2.05×
07Wyoming~8K0.48×
08North Dakota~10K0.47×
09South Dakota~10K0.45×
10Alaska~9K0.43×
11Montana~10K0.40×
12Georgia~100K0.33×
13West Virginia~10K0.28×
14Hawaii~10K0.28×
15Idaho~10K0.26×
16New Mexico~10K0.23×
17Nebraska~10K0.23×
18Rhode Island~7K0.21×
19Florida~100K0.18×
20Maine~7K0.18×
21Mississippi~10K0.17×
22New Hampshire~7K0.17×
23Oklahoma~20K0.16×
24Iowa~10K0.16×
25Arkansas~10K0.16×
26Kansas~10K0.15×
27Tennessee~30K0.14×
28Utah~10K0.14×
29Louisiana~20K0.13×
30Nevada~10K0.13×
31Pennsylvania~50K0.12×
32Kentucky~20K0.12×
33Alabama~20K0.11×
34Oregon~10K0.11×
35Connecticut~10K0.11×
36Missouri~20K0.10×
37Wisconsin~20K0.10×
38New York~60K0.09×
39Ohio~30K0.09×
40New Jersey~30K0.09×
41Massachusetts~20K0.09×
42Indiana~20K0.09×
43Minnesota~20K0.09×
44Colorado~10K0.09×
45Michigan~20K0.08×
46Arizona~20K0.08×
47Washington~20K0.08×
48Illinois~30K0.07×
49Texas~40K0.05×
50California~50K0.04×
Fig. 06

Affinity by region

Affinity by region — Harris Teeter, United States
0.04×1.00×18.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Harris Teeter audience vs. the country average
#·InterestCategoryAffinity×
01Classic Horror FilmsMovies & TV92.79×
02King SoopersShopping12.96×
03Food LionShopping12.92×
04Giant EagleShopping12.27×
05DeMoulas Market BasketBusiness & Career12.21×
06John StamosMovies & TV12.18×
07Stop & ShopShopping10.11×
08Big YShopping9.73×
09ShopRite (United States)Food & Beverages8.20×
10VonsShopping8.20×
11QFCShopping7.91×
12WegmansShopping7.77×
13Shaw'sShopping7.22×
14Josh DuhamelFashion & Accessoires7.10×
15Fred MeyerShopping5.10×
16Indiana Hoosiers footballSports4.20×
17PublixShopping3.87×
18AldiShopping2.66×
19Evolutionary psychologyHealth2.41×
20Zohran MamdaniPolitics & Society1.98×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Harris Teeter audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Harris Teeter audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.47×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Harris Teeter audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
MindfulnessBALANCE1.04×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Harris Teeter over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/harris-teeter-245696” · Methodology