Rascasse Audience Intelligence

JetBlue Target Market in United States

JetBlue has an estimated audience of 20,328,338 people in United States.

#4among Airline in United States#167among Brand in United States#141in Travel & Leisure

The average JetBlue fan in United States is 45.4 years old, more female, and lives primarily in New York.

By number of fans, JetBlue ranks #4 among the 257 objects in Airline in United States — 24.9× the group median.

Its fans are 4.9 years older than the group average of 40.5.

Women make up 56.7% of the fan base, 5.5 percentage points more than the group average.

Compared with the other 256 objects in Airline, JetBlue fans stand out for their interest in MakeMyTrip, Courtyard by Marriott and City Bank.

Most fans live in New York, Florida, Massachusetts.

Top affinities include China Airlines, Asiana Airlines, All Nippon Airways, with strongest over-indexing on China Airlines (22.76× the country average).

Demographically, the JetBlue audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical JetBlue fan in United States is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for China Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
20.3M
in United States
Gender
56.7%♀
43.3% male
Age
45.4
average years
Country rank
#1586
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of JetBlue

56.7% are female, 43.3% are male, average age 45.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for JetBlue audience in United States
MetricValue
Female56.7%
Male43.3%
Average age45.4
Estimated audience size20,328,338
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the JetBlue audience in United States
Age bracketShare%
16-2410%
25-3414%
35-4418%
45-5426%
55+32%
Fig. 04

Worldwide distribution

58.1%

of the worldwide JetBlue audience comes from United States.

Worldwide audience distribution share by country for JetBlue
CountryShare
United States58.1%
Puerto Rico8.4%
Dominican Republic6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

JetBlue customers by region in United States
#RegionReachAffinity×
01Massachusetts~2.5M6.34×
02New York~6.5M5.15×
03Rhode Island~300K5.14×
04New Hampshire~400K4.88×
05Connecticut~1M4.76×
06Florida~4.5M3.52×
07Maine~200K2.44×
08New Jersey~1.5M2.33×
09Vermont~70K1.70×
10Washington, District of Columbia~50K1.30×
11Virginia~500K0.96×
12Nevada~200K0.81×
13Pennsylvania~600K0.76×
14Maryland~300K0.76×
15California~1.5M0.67×
16South Carolina~200K0.66×
17Georgia~400K0.65×
18North Carolina~400K0.64×
19Utah~100K0.62×
20Delaware~30K0.57×
21Louisiana~100K0.40×
22Arizona~200K0.37×
23Colorado~100K0.37×
24Tennessee~100K0.33×
25New Mexico~40K0.31×
26Ohio~200K0.29×
27Michigan~200K0.28×
28Texas~400K0.26×
29West Virginia~30K0.26×
30Hawaii~20K0.26×
31Illinois~200K0.25×
32Montana~20K0.25×
33Washington~100K0.23×
34Alaska~10K0.22×
35Alabama~60K0.20×
36Wisconsin~70K0.19×
37Kentucky~50K0.19×
38Oregon~50K0.19×
39Indiana~70K0.18×
40Mississippi~30K0.18×
41Idaho~20K0.18×
42North Dakota~8K0.18×
43South Dakota~9K0.16×
44Minnesota~50K0.15×
45Kansas~30K0.14×
46Missouri~50K0.13×
47Oklahoma~30K0.12×
48Iowa~20K0.12×
49Arkansas~20K0.12×
50Nebraska~10K0.12×
Fig. 06

Affinity by region

Affinity by region — JetBlue, United States
0.12×1.00×6.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the JetBlue audience vs. the country average
#·InterestCategoryAffinity×
01China AirlinesTravel & Leisure22.76×
02Asiana AirlinesTravel & Leisure21.79×
03All Nippon AirwaysTravel & Leisure21.22×
04EVA AirTravel & Leisure20.19×
05Korean AirTravel & Leisure19.77×
06MakeMyTripTravel & Leisure19.43×
07Cathay PacificTravel & Leisure14.12×
08Courtyard by MarriottTravel & Leisure11.86×
09Air FranceTravel & Leisure11.44×
10Alaska AirlinesTravel & Leisure10.95×
11British AirwaysTravel & Leisure8.89×
12Frontier AirlinesTravel & Leisure8.18×
13City BankBusiness & Career7.59×
14Allegiant AirTravel & Leisure7.16×
15Spirit AirlinesTravel & Leisure6.73×
16United AirlinesTravel & Leisure6.31×
17Times SquareTravel & Leisure5.31×
18Hilton WorldwideTravel & Leisure5.21×
19American AirlinesTravel & Leisure4.70×
20AirbnbTravel & Leisure3.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the JetBlue audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the JetBlue audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.78×
Luxury OrientationPREMIUM1.37×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the JetBlue audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
SustainabilityBALANCE0.89×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in JetBlue over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jetblue-12975” · Methodology