Rascasse Audience Intelligence

Aerie (American Eagle Outfitters) Target Market in United States

Aerie (American Eagle Outfitters) has an estimated audience of 18.7M people in United States.

#196among brands in United States

The average Aerie (American Eagle Outfitters) fan in United States is 36.0 years old, more female, and lives primarily in California.

Most fans live in California, New York, Pennsylvania.

Top affinities include Abercrombie & Fitch, H&M, Urban Outfitters, with strongest over-indexing on Abercrombie & Fitch (5.87× the country average).

Demographically, the Aerie (American Eagle Outfitters) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

The typical Aerie (American Eagle Outfitters) fan in United States is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Abercrombie & Fitch.

Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
18.7M
in United States
Gender
86.0%♀
14.0% male
Age
36.0
average years
Country rank
#1795
among all objects in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Aerie (American Eagle Outfitters)

86.0% are female, 14.0% are male, average age 36.0.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Aerie (American Eagle Outfitters) audience in United States
MetricValue
Female86.0%
Male14.0%
Average age36.0
Estimated audience size18.7M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Aerie (American Eagle Outfitters) audience in United States
Age bracketShare%
16-2426%
25-3425%
35-4420%
45-5417%
55+12%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Aerie (American Eagle Outfitters) audience comes from United States.

Worldwide audience distribution share by country for Aerie (American Eagle Outfitters)
CountryShare
United States82.1%
Canada9.4%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aerie (American Eagle Outfitters) customers by region in United States
#RegionReachAffinity×
01Kentucky~400K1.65×
02Massachusetts~600K1.64×
03California~3.5M1.62×
04Connecticut~300K1.45×
05Tennessee~600K1.44×
06Pennsylvania~1M1.42×
07Rhode Island~80K1.36×
08New Hampshire~100K1.34×
09Iowa~200K1.28×
10South Carolina~400K1.26×
11North Carolina~800K1.25×
12Delaware~70K1.25×
13Ohio~800K1.23×
14New Jersey~600K1.22×
15Alabama~300K1.17×
16South Dakota~60K1.17×
17West Virginia~100K1.14×
18Nebraska~100K1.13×
19Virginia~500K1.12×
20Kansas~200K1.11×
21Missouri~400K1.09×
22Wisconsin~400K1.09×
23Minnesota~300K1.09×
24New York~1M1.07×
25Michigan~600K1.06×
26Illinois~700K1.04×
27Maine~80K1.03×
28Georgia~600K0.99×
29North Dakota~40K0.97×
30Washington, District of Columbia~40K0.96×
31Indiana~400K0.95×
32Maryland~300K0.95×
33Vermont~30K0.94×
34Oklahoma~200K0.93×
35Arkansas~100K0.83×
36Colorado~300K0.82×
37Texas~1M0.80×
38Mississippi~100K0.79×
39Utah~100K0.74×
40Louisiana~200K0.72×
41Florida~900K0.71×
42Washington~300K0.68×
43Oregon~200K0.66×
44Alaska~20K0.62×
45Arizona~200K0.58×
46Idaho~60K0.56×
47Nevada~90K0.52×
48Montana~30K0.52×
49New Mexico~50K0.43×
50Hawaii~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Aerie (American Eagle Outfitters), United States
0.42×1.00×1.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Aerie (American Eagle Outfitters) audience vs. the country average
#·InterestCategoryAffinity×
01Abercrombie & FitchFashion & Accessoires5.87×
02H&MShopping4.95×
03Urban OutfittersShopping4.74×
04Cyber MondayShopping3.91×
05Boho-chicFashion & Accessoires3.85×
06Nordstrom RackFashion & Accessoires3.67×
07Free PeopleFashion & Accessoires3.63×
08ULTA BeautyBeauty & Wellness3.57×
09Deal of the dayShopping3.47×
10Trader Joe'sShopping3.41×
11Victoria's SecretFashion & Accessoires3.41×
12LingerieFashion & Accessoires3.03×
13IKEAHome & Garden2.87×
14Target CorporationShopping2.86×
15NordstromShopping2.59×
16Personal careHealth2.47×
17SephoraShopping2.41×
18Taylor SwiftMusic & Radio2.35×
19Do it yourself (DIY)Home & Garden1.97×
20Luxury goodsFashion & Accessoires1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Aerie (American Eagle Outfitters) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Aerie (American Eagle Outfitters) audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.28×
SustainabilityBALANCE2.18×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Aerie (American Eagle Outfitters) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.76×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Aerie (American Eagle Outfitters) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/aerie-american-eagle-outfitters-159111” · Methodology