Rascasse Audience Intelligence

Pink (Victoria's Secret) Target Market in United States

Pink (Victoria's Secret) has an estimated audience of 11M people in United States.

#350among brands in United States#173in Fashion & Accessoires

The average Pink (Victoria's Secret) fan in United States is 34.3 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include KiK, Lingerie, Abercrombie & Fitch, with strongest over-indexing on KiK (10.57× the country average).

Demographically, the Pink (Victoria's Secret) audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

The typical Pink (Victoria's Secret) fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for KiK.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11M
in United States
Gender
92.4%♀
7.6% male
Age
34.3
average years
Country rank
#3292
among all objects in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pink (Victoria's Secret)

92.4% are female, 7.6% are male, average age 34.3.

Fig. 02

Gender split

92.4%
Female
7.6%
Male
Demographic split for Pink (Victoria's Secret) audience in United States
MetricValue
Female92.4%
Male7.6%
Average age34.3
Estimated audience size11M
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Pink (Victoria's Secret) audience in United States
Age bracketShare%
16-2432%
25-3423%
35-4419%
45-5418%
55+7%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Pink (Victoria's Secret) audience comes from United States.

Worldwide audience distribution share by country for Pink (Victoria's Secret)
CountryShare
United States43.9%
Germany4.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pink (Victoria's Secret) customers by region in United States
#RegionReachAffinity×
01California~1.5M1.29×
02New Jersey~400K1.24×
03Illinois~500K1.23×
04Texas~900K1.20×
05Delaware~40K1.19×
06Rhode Island~40K1.18×
07New York~800K1.15×
08Ohio~400K1.15×
09Alabama~200K1.14×
10Missouri~200K1.13×
11Arizona~300K1.12×
12Maryland~200K1.11×
13Pennsylvania~500K1.10×
14Georgia~400K1.09×
15Louisiana~200K1.09×
16Kentucky~200K1.09×
17Nevada~100K1.09×
18Mississippi~100K1.09×
19Indiana~200K1.08×
20Oklahoma~100K1.06×
21Connecticut~100K1.06×
22Wisconsin~200K1.04×
23West Virginia~60K1.04×
24North Carolina~400K1.03×
25Arkansas~100K1.03×
26Florida~700K1.02×
27Michigan~300K1.00×
28Massachusetts~200K1.00×
29New Mexico~70K0.97×
30Utah~100K0.96×
31Kansas~90K0.96×
32Nebraska~60K0.96×
33Tennessee~200K0.95×
34South Carolina~200K0.95×
35Virginia~300K0.94×
36South Dakota~30K0.94×
37Minnesota~200K0.93×
38Oregon~100K0.93×
39Washington~200K0.92×
40North Dakota~20K0.92×
41Iowa~90K0.90×
42Hawaii~40K0.90×
43Maine~40K0.88×
44Montana~30K0.87×
45New Hampshire~30K0.81×
46Colorado~200K0.80×
47Idaho~50K0.78×
48Alaska~20K0.74×
49Washington, District of Columbia~20K0.71×
50Vermont~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Pink (Victoria's Secret), United States
0.66×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pink (Victoria's Secret) audience vs. the country average
#·InterestCategoryAffinity×
01KiKShopping10.57×
02LingerieFashion & Accessoires5.20×
03Abercrombie & FitchFashion & Accessoires4.21×
04Victoria's SecretFashion & Accessoires4.15×
05Diaper bagKids & Family3.91×
06H&MShopping3.14×
07Nordstrom RackFashion & Accessoires3.12×
08Ariana GrandeMusic & Radio2.97×
09SwimsuitFashion & Accessoires2.71×
10ULTA BeautyBeauty & Wellness2.69×
11SkirtFashion & Accessoires2.60×
12Planet FitnessSports2.53×
13TrousersFashion & Accessoires2.52×
14Subscription business modelShopping2.46×
15SephoraShopping2.40×
16Britney SpearsMusic & Radio2.36×
17Men's clothingFashion & Accessoires2.07×
18HairstyleBeauty & Wellness2.03×
19Target CorporationShopping1.93×
20HappinessHealth1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pink (Victoria's Secret) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pink (Victoria's Secret) audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.85×
ExtroversionTHRILL1.82×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pink (Victoria's Secret) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Quality AwarenessPREMIUM0.76×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

See Pink (Victoria's Secret) audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pink (Victoria's Secret) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pink-victorias-secret-171191” · Methodology