Rascasse Audience Intelligence

Emirates Target Market in United States

Emirates has an estimated audience of 3,459,460 people in United States.

#19among Airline in United States#1014among Brand in United States#748in Travel & Leisure

The average Emirates fan in United States is 41.6 years old, more male, and lives primarily in California.

By number of fans, Emirates ranks #19 among the 257 objects in Airline in United States — 4.2× the group median.

Its fans are 1.1 years older than the group average of 40.5.

Women make up 44.5% of the fan base, 6.8 percentage points fewer than the group average.

Compared with the other 256 objects in Airline, Emirates fans stand out for their interest in Air Miles, Merrill Lynch and Boston Consulting Group.

Most fans live in California, New York, Texas.

Top affinities include Air Miles, Malaysia Airlines, Merrill Lynch, with strongest over-indexing on Air Miles (121.39× the country average).

Demographically, the Emirates audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

The typical Emirates fan in United States is more male, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Air Miles.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
44.5%♀
55.5% male
Age
41.6
average years
Country rank
#9031
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Emirates

44.5% are female, 55.5% are male, average age 41.6.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Emirates audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.6
Estimated audience size3,459,460
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Emirates audience in United States
Age bracketShare%
16-2418%
25-3418%
35-4419%
45-5421%
55+26%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Emirates audience comes from United States.

Worldwide audience distribution share by country for Emirates
CountryShare
United Arab Emirates11.6%
United Kingdom9.3%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Emirates customers by region in United States
#RegionReachAffinity×
01New Jersey~300K2.92×
02Washington, District of Columbia~20K2.57×
03New York~500K2.49×
04Texas~500K2.19×
05Virginia~200K2.01×
06Maryland~100K1.99×
07Massachusetts~100K1.97×
08Washington~200K1.96×
09Florida~400K1.71×
10California~700K1.68×
11Connecticut~60K1.64×
12Illinois~200K1.49×
13Delaware~10K1.08×
14New Hampshire~10K1.05×
15Pennsylvania~100K0.96×
16Rhode Island~10K0.93×
17Nevada~30K0.90×
18North Carolina~100K0.88×
19Arizona~70K0.87×
20Georgia~100K0.85×
21Oregon~40K0.82×
22Hawaii~10K0.77×
23Alaska~6K0.76×
24Oklahoma~30K0.75×
25Kansas~20K0.74×
26Michigan~80K0.73×
27Minnesota~40K0.73×
28Indiana~50K0.72×
29Missouri~40K0.71×
30Colorado~40K0.71×
31Ohio~90K0.70×
32Arkansas~20K0.70×
33Maine~10K0.69×
34Wisconsin~40K0.66×
35Tennessee~50K0.65×
36Vermont~4K0.64×
37Louisiana~30K0.62×
38South Carolina~30K0.59×
39Iowa~20K0.59×
40Nebraska~10K0.58×
41Utah~20K0.57×
42Idaho~10K0.55×
43Kentucky~30K0.54×
44New Mexico~10K0.54×
45North Dakota~4K0.54×
46Montana~6K0.51×
47Mississippi~10K0.49×
48West Virginia~9K0.49×
49South Dakota~4K0.48×
50Alabama~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Emirates, United States
0.45×1.00×2.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Emirates audience vs. the country average
#·InterestCategoryAffinity×
01Air MilesTravel & Leisure121.39×
02Malaysia AirlinesTravel & Leisure102.31×
03Merrill LynchBusiness & Career72.90×
04Air IndiaTravel & Leisure64.65×
05FinnairTravel & Leisure51.31×
06Etihad AirwaysTravel & Leisure43.94×
07Boston Consulting GroupBusiness & Career42.96×
08Qatar AirwaysTravel & Leisure36.36×
09Grigor DimitrovSports35.99×
10Kruger National ParkTravel & Leisure31.31×
11Air CanadaTravel & Leisure30.87×
12SeychellesTravel & Leisure30.68×
13Prothom AloNews29.40×
14Cathay PacificTravel & Leisure24.73×
15India national cricket teamSports19.55×
16Air FranceTravel & Leisure18.49×
17LufthansaTravel & Leisure17.16×
18FlightAwareTravel & Leisure8.52×
19Spirit AirlinesTravel & Leisure7.73×
20FIFA World Cup 2026Sports2.26×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Emirates audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Emirates audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.48×
Quality AwarenessPREMIUM2.98×
TravellingTHRILL2.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Emirates audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
DIY MentalityTHRILL0.97×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Emirates over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/emirates-16760” · Methodology