Rascasse Audience Intelligence

Coffee-Mate Target Market in United States

Coffee-Mate has an estimated audience of 506,801 people in United States.

#11among Coffee in United States
#4014among Brand in United States#1969in Food & Beverages

The average Coffee-Mate fan in United States is 39.1 years old, more female, and lives primarily in California.

By number of fans, Coffee-Mate ranks #12 among the 42 objects in Coffee in United States — 11.2× the group median.

Its fans are 1.1 years older than the group average of 38.0.

Women make up 67.7% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 41 objects in Coffee, Coffee-Mate fans stand out for their interest in Cultural tourism, Tim Horton and Wegmans.

Most fans live in California, Texas, New York.

Top affinities include Costa Coffee, Nescafé, Cultural tourism, with strongest over-indexing on Costa Coffee (25.52× the country average).

Demographically, the Coffee-Mate audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

The typical Coffee-Mate fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
507K
in United States
Gender
67.7%♀
32.3% male
Age
39.1
average years
Country rank
#36451
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Coffee-Mate

67.7% are female, 32.3% are male, average age 39.1.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Coffee-Mate audience in United States
MetricValue
Female67.7%
Male32.3%
Average age39.1
Estimated audience size506,801
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Coffee-Mate audience in United States
Age bracketShare%
16-2411%
25-3427%
35-4426%
45-5429%
55+7%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Coffee-Mate audience comes from United States.

Worldwide audience distribution share by country for Coffee-Mate
CountryShare
United States45.0%
Mexico20.2%
Canada9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Coffee-Mate customers by region in United States
#RegionReachAffinity×
01California~80K1.29×
02New York~40K1.29×
03Arizona~10K1.19×
04Michigan~20K1.16×
05Texas~40K1.15×
06New Jersey~20K1.15×
07Florida~40K1.13×
08Oregon~7K1.11×
09Hawaii~2K1.11×
10Nevada~5K1.10×
11Connecticut~6K1.09×
12West Virginia~3K1.09×
13Kentucky~7K1.08×
14Illinois~20K1.07×
15Louisiana~7K1.05×
16Tennessee~10K1.04×
17Oklahoma~6K1.04×
18Pennsylvania~20K1.03×
19Ohio~20K1.03×
20New Mexico~3K1.03×
21Rhode Island~2K1.02×
22Washington~10K1.01×
23Massachusetts~10K1.01×
24Alabama~8K1.01×
25Indiana~10K1.00×
26Arkansas~5K1.00×
27New Hampshire~2K1.00×
28Kansas~4K0.99×
29Alaska~1K0.99×
30South Carolina~8K0.97×
31Nebraska~3K0.97×
32Idaho~3K0.97×
33Maine~2K0.97×
34Georgia~20K0.96×
35Virginia~10K0.96×
36Missouri~9K0.96×
37North Dakota~1K0.96×
38Iowa~5K0.95×
39Vermont<1K0.95×
40North Carolina~20K0.94×
41Delaware~1K0.94×
42South Dakota~1K0.94×
43Colorado~8K0.92×
44Montana~2K0.92×
45Wisconsin~8K0.91×
46Mississippi~4K0.91×
47Maryland~8K0.88×
48Minnesota~8K0.87×
49Utah~4K0.86×
50Washington, District of Columbia<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Coffee-Mate, United States
0.86×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Coffee-Mate audience vs. the country average
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages25.52×
02NescaféFood & Beverages19.64×
03Cultural tourismTravel & Leisure17.88×
04Coffee roastingFood & Beverages7.69×
05Tim HortonSports6.45×
06WegmansShopping5.17×
07Golden CorralFood & Beverages4.34×
08Panda ExpressFood & Beverages4.16×
09Applebee'sFood & Beverages3.46×
10Krispy KremeFood & Beverages3.22×
11NASDAQBusiness & Career2.64×
12Pizza HutFood & Beverages2.40×
13Domino's PizzaFood & Beverages2.37×
14Staples (Canada)Business & Career2.30×
15KFCFood & Beverages2.28×
16J. C. PenneyShopping2.19×
17SubwayFood & Beverages2.00×
18Financial servicesBusiness & Career1.86×
19StarbucksFood & Beverages1.76×
20McDonald'sFood & Beverages1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Coffee-Mate audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Coffee-Mate audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.53×
Convenience OrientationPREMIUM1.45×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Coffee-Mate audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
TraditionCONSERVATISM0.81×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Coffee audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Coffee-Mate over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/coffee-mate-20741” · Methodology