Rascasse Audience Intelligence

Air France Target Market in United States

Air France has an estimated audience of 3.8M people in United States.

#18among Airline in United States#949among brands in United States#699in Travel & Leisure

The average Air France fan in United States is 40.0 years old, balanced, and lives primarily in California.

By number of fans, Air France ranks #18 among the 258 objects in Airline in United States — 4.2× the group median.

Women make up 47.5% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 257 objects in Airline, Air France fans stand out for their interest in Travel Agent (magazine), Air Miles and Air France–KLM.

Most fans live in California, New York, Florida.

Top affinities include Travel Agent (magazine), Air Miles, Malaysia Airlines, with strongest over-indexing on Travel Agent (magazine) (236.69× the country average).

Demographically, the Air France audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical Air France fan in United States is balanced, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Travel Agent (magazine).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
47.5%♀
52.5% male
Age
40.0
average years
Country rank
#8662
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Air France

47.5% are female, 52.5% are male, average age 40.0.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Air France audience in United States
MetricValue
Female47.5%
Male52.5%
Average age40.0
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Air France audience in United States
Age bracketShare%
16-2423%
25-3416%
35-4418%
45-5421%
55+22%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Air France audience comes from United States.

Worldwide audience distribution share by country for Air France
CountryShare
France34.5%
United States8.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Air France customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K3.65×
02New York~500K2.40×
03Massachusetts~200K2.26×
04California~900K2.02×
05Arizona~100K1.70×
06Florida~400K1.64×
07Georgia~200K1.64×
08Maryland~100K1.56×
09Washington~100K1.54×
10Virginia~100K1.51×
11New Jersey~100K1.37×
12North Carolina~200K1.36×
13Texas~300K1.34×
14Colorado~90K1.34×
15Connecticut~50K1.34×
16Rhode Island~10K1.25×
17Michigan~100K1.18×
18New Hampshire~20K1.18×
19Nevada~40K1.11×
20Hawaii~20K1.10×
21Minnesota~70K1.07×
22Maine~20K1.06×
23Illinois~100K1.04×
24Vermont~7K1.03×
25Utah~40K0.96×
26Oregon~40K0.74×
27Ohio~90K0.69×
28South Carolina~40K0.67×
29Pennsylvania~90K0.64×
30Tennessee~50K0.62×
31Idaho~10K0.62×
32Alaska~5K0.62×
33Delaware~7K0.60×
34Wisconsin~40K0.59×
35Montana~7K0.59×
36Kansas~20K0.57×
37Louisiana~30K0.56×
38Alabama~30K0.55×
39Indiana~40K0.53×
40Kentucky~30K0.52×
41New Mexico~10K0.52×
42Missouri~30K0.49×
43Oklahoma~20K0.47×
44North Dakota~4K0.46×
45Arkansas~10K0.44×
46Iowa~20K0.43×
47Nebraska~9K0.42×
48South Dakota~4K0.41×
49Mississippi~10K0.39×
50West Virginia~7K0.37×
Fig. 06

Affinity by region

Affinity by region — Air France, United States
0.37×1.00×3.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Air France audience vs. the country average
#·InterestCategoryAffinity×
01Travel Agent (magazine)Travel & Leisure236.69×
02Air MilesTravel & Leisure231.22×
03Malaysia AirlinesTravel & Leisure192.59×
04Air France–KLMBusiness & Career158.73×
05FinnairTravel & Leisure113.78×
06Etihad AirwaysTravel & Leisure36.51×
07Qatar AirwaysTravel & Leisure32.77×
08LAN AirlinesTravel & Leisure31.48×
09Copa AirlinesTravel & Leisure28.13×
10KLMTravel & Leisure23.97×
11Loire ValleyTravel & Leisure21.60×
12EmiratesTravel & Leisure21.28×
13Watercolor ArtistArts & Culture20.00×
14Pig farmingPolitics & Society19.47×
15Air CanadaTravel & Leisure18.67×
16British AirwaysTravel & Leisure13.83×
17Spirit AirlinesTravel & Leisure12.21×
18Alaska AirlinesTravel & Leisure7.75×
19Hostelling InternationalTravel & Leisure7.60×
20FIFA World Cup 2026Sports2.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Air France audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Air France audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.69×
Quality AwarenessPREMIUM3.56×
IndulgenceJOY3.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Air France audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Social Media UsageJOY1.06×
CreativityOPEN1.18×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Air France over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/air-france-7459” · Methodology