Rascasse Audience Intelligence

Denny's Target Market in United States

Denny's has an estimated audience of 16.6M people in United States.

#15among Fast food restaurants in United States#206among brands in United States#175in Food & Beverages

The average Denny's fan in United States is 42.2 years old, more female, and lives primarily in California.

By number of fans, Denny's ranks #15 among the 87 objects in Fast food restaurants in United States — 32.4× the group median.

Its fans are 3.0 years older than the group average of 39.2.

Women make up 59.7% of the fan base, 4.5 percentage points more than the group average.

Compared with the other 86 objects in Fast food restaurants, Denny's fans stand out for their interest in Sebastian Stan, Steak 'n Shake and True Food Kitchen.

Most fans live in California, Texas, Florida.

Top affinities include Sebastian Stan, Steak 'n Shake, True Food Kitchen, with strongest over-indexing on Sebastian Stan (18.36× the country average).

Demographically, the Denny's audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

The typical Denny's fan in United States is more female, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sebastian Stan.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.6M
in United States
Gender
59.7%♀
40.3% male
Age
42.2
average years
Country rank
#2042
among all objects in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Denny's

59.7% are female, 40.3% are male, average age 42.2.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Denny's audience in United States
MetricValue
Female59.7%
Male40.3%
Average age42.2
Estimated audience size16.6M
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Denny's audience in United States
Age bracketShare%
16-2418%
25-3416%
35-4417%
45-5420%
55+28%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Denny's audience comes from United States.

Worldwide audience distribution share by country for Denny's
CountryShare
United States85.1%
Canada5.8%
Puerto Rico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Denny's customers by region in United States
#RegionReachAffinity×
01Nevada~600K3.81×
02New Mexico~300K3.04×
03California~5M2.65×
04Arizona~1M2.54×
05Texas~2M1.72×
06Florida~2M1.67×
07Washington~600K1.64×
08Hawaii~100K1.60×
09Utah~200K1.54×
10Wyoming~40K1.50×
11Oregon~300K1.42×
12Wisconsin~400K1.33×
13Indiana~400K1.28×
14Maryland~400K1.23×
15Missouri~400K1.19×
16Illinois~700K1.17×
17North Dakota~40K1.14×
18Idaho~100K1.06×
19Colorado~300K1.01×
20Minnesota~200K0.86×
21Pennsylvania~500K0.82×
22Rhode Island~40K0.82×
23Washington, District of Columbia~30K0.78×
24Ohio~400K0.76×
25Oklahoma~100K0.75×
26Virginia~300K0.72×
27South Carolina~200K0.72×
28Arkansas~100K0.69×
29Kentucky~200K0.68×
30New York~600K0.62×
31North Carolina~300K0.62×
32Louisiana~100K0.62×
33Mississippi~90K0.62×
34Michigan~300K0.60×
35West Virginia~50K0.59×
36Alaska~20K0.59×
37Connecticut~100K0.58×
38Nebraska~50K0.56×
39Kansas~80K0.54×
40Maine~30K0.51×
41Montana~30K0.50×
42South Dakota~20K0.48×
43New Jersey~200K0.45×
44Tennessee~200K0.44×
45New Hampshire~30K0.44×
46Iowa~70K0.42×
47Delaware~20K0.42×
48Georgia~200K0.41×
49Massachusetts~100K0.36×
50Alabama~70K0.30×
Fig. 06

Affinity by region

Affinity by region — Denny's, United States
0.30×1.00×3.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Denny's audience vs. the country average
#·InterestCategoryAffinity×
01Sebastian StanMovies & TV18.36×
02Steak 'n ShakeFood & Beverages14.20×
03True Food KitchenFood & Beverages11.12×
04Waffle HouseFood & Beverages10.60×
05IHOPFood & Beverages8.16×
06First WatchFood & Beverages6.53×
07Hardee'sFood & Beverages6.25×
08Golden CorralFood & Beverages5.63×
09Panda ExpressFood & Beverages4.75×
10Arby'sFood & Beverages4.45×
11Applebee'sFood & Beverages3.66×
12Jack in the BoxFood & Beverages3.57×
13Olive GardenFood & Beverages3.16×
14KFCFood & Beverages3.09×
15Burger KingFood & Beverages2.75×
16Texas RoadhouseFood & Beverages2.68×
17Limited liability companyBusiness & Career2.65×
18Wendy'sFood & Beverages2.50×
19Pizza HutFood & Beverages2.36×
20McDonald'sFood & Beverages2.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Denny's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Denny's audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.11×
MindfulnessBALANCE1.07×
IndulgenceJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Denny's audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
ExtroversionTHRILL0.88×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Denny's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dennys-11847” · Methodology